Gotland Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden
Is Airbnb profitable in Gotland Municipality in 2025? Explore comprehensive Airbnb analytics for Gotland Municipality, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Gotland Municipality, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 651 active listings.
Whether you're considering an Airbnb investment in Gotland Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gotland Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gotland Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gotland Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Gotland Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotland Municipality is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotland Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,606+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,171 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,198 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotland Municipality
Gotland Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gotland Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotland Municipality:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotland Municipality
Average Daily Rate (ADR) Airbnb Trends in Gotland Municipality (2025)
Effective short term rental pricing strategy in Gotland Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotland Municipality typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $308+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Gotland Municipality
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Airbnb Seasonality Analysis & Trends in Gotland Municipality (2025)
Peak Season (July, August, June)
- Revenue averages $3,073 per month
- Occupancy rates average 53.0%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,348 per month
- Occupancy maintains around 27.8%
- Daily rates hold near $169
Low Season (January, February, December)
- Revenue drops to average $948 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $163
Seasonality Insights for Gotland Municipality
- The Airbnb seasonality in Gotland Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gotland Municipality's highest earning potential, with monthly revenues capable of climbing to $4,170, occupancy reaching a high of 72.0%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 16.8%, and ADRs may adjust down to $159.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gotland Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gotland Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gotland Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Gotland Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Visby | The historical capital of Gotland and a UNESCO World Heritage site, Visby is famous for its medieval architecture and cobblestone streets. It attracts tourists year-round, especially during the summer months, due to its vibrant culture and events. | Visby City Wall, Gotland Museum, St. Mary's Cathedral, Botanical Garden, Almedalen Park, Medieval Week |
| Fårö | A picturesque island north of Gotland, known for its stunning nature, beaches, and rock formations. Fårö attracts nature lovers and those looking to escape the hustle and bustle during the summer months. | Fårö Lighthouse, Digerhuvud, Sudersand Beach, Lommarstrand, Fårö Church |
| Hemse | A charming small town in the southern part of Gotland, Hemse serves as a good base for exploring the southern coast of Gotland and its beautiful nature. It's popular among families and those looking for a quiet getaway. | Hemse Church, Gotska Sandön National Park, Local markets, Nature trails |
| Slite | A lovely coastal town known for its harbor and beaches, Slite is popular for water sports and offers nice attractions for families and vacationers. | Slite Beach, Slite Marina, Hammars Haven, Local restaurants |
| Burgsvik | A peaceful village known for its scenic surroundings and proximity to beautiful beaches. Ideal for those seeking tranquility and a connection to nature. | Burgsvik's beach, Hammarhagen Nature Reserve, Local seafood shops |
| Ljugarn | A small seaside resort known for its long sandy beaches and calm environment, Ljugarn attracts families and sunbathers in the summer season. | Ljugarn Beach, Fisherman’s cabins, Ljugarn's church, Coastal nature trails |
| Visby Strand | A modern area located near the beach and Visby city center. Known for its recreational activities and as a spot for events, especially in the summer. | Visby Strand Congress & Event, Beach areas, Local festivals and events |
| Tofta | A popular beach area known for its long, sandy beaches and beach resorts. Great for families and beach lovers during the summer season. | Tofta Beach, Beachside restaurants, Water sports activities |
Understanding Airbnb License Requirements & STR Laws in Gotland Municipality (2025)
While Gotland Municipality, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gotland Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gotland Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gotland Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architect-designed house by the sea
Entire Place • 4 bedrooms
Large house with pool and sea view.
Entire Place • 6 bedrooms
Gotland farm from the nineteenth century
Entire Place • 7 bedrooms
Newly-built architect-designed villa with pool - Västergarn
Entire Place • 4 bedrooms
Old Large Gotland farm from the 18th century, Eksta
Entire Place • 7 bedrooms
A Seaside Oasis on the Northern Tip of Gotland.
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gotland Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gotland Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salthamn | 9 | $108,397 | 140 | 4.64/5.0 |
| Victoria | 3 | $66,363 | 11 | 4.38/5.0 |
| Moa | 1 | $62,898 | 3 | 5.00/5.0 |
| Emma & Claudio | 2 | $59,895 | 39 | 4.84/5.0 |
| Nathalie | 1 | $59,300 | 8 | 4.75/5.0 |
| Carl | 1 | $57,209 | 8 | 5.00/5.0 |
| Jacob | 2 | $51,402 | 122 | 4.89/5.0 |
| Roger | 1 | $50,838 | 62 | 4.89/5.0 |
| Måns | 1 | $50,816 | 72 | 4.88/5.0 |
| Andreas | 1 | $48,436 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotland Municipality.
Dive Deeper: Advanced Gotland Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotland Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotland Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotland Municipality
- The Gotland Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 651 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gotland Municipality, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 1.7%) offer potential for unique stay experiences.
Gotland Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotland Municipality
- The dominant room capacity in Gotland Municipality is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 52.0% of the active Airbnb listings in Gotland Municipality, indicating a high concentration in these sizes.
- A significant 45.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gotland Municipality.
Gotland Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotland Municipality
- The most common guest capacity trend in Gotland Municipality vacation rentals is listings accommodating 8+ guests (26.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gotland Municipality STR market, accounting for 50.9% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gotland Municipality.
- On average, properties in Gotland Municipality are equipped to host 5.4 guests.
Gotland Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotland Municipality
- The most common availability pattern in Gotland Municipality falls within the 271-366 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gotland Municipality (56.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gotland Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
98 listings
16.4% of total
2 Nights
72 listings
12.1% of total
3 Nights
98 listings
16.4% of total
4-6 Nights
154 listings
25.8% of total
7-29 Nights
73 listings
12.2% of total
30+ Nights
101 listings
16.9% of total
Key Insights
- The most prevalent minimum stay requirement in Gotland Municipality is 4-6 Nights, adopted by 25.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.9%) caters to monthly stays (30+ nights) in Gotland Municipality, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 25.8% of Gotland Municipality hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotland Municipality.
Gotland Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.6% of total
Limited
8 listings
1.3% of total
Super Strict 60 Days
27 listings
4.2% of total
Flexible
119 listings
18.7% of total
Moderate
127 listings
19.9% of total
Firm
259 listings
40.7% of total
Strict
93 listings
14.6% of total
Cancellation Policy Insights for Gotland Municipality
- The prevailing Airbnb cancellation policy trend in Gotland Municipality is Firm, used by 40.7% of listings.
- A majority (55.3%) of hosts in Gotland Municipality utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40.7% market standard in Gotland Municipality.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotland Municipality.
Gotland Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotland Municipality
- The overall average booking lead time for vacation rentals in Gotland Municipality is 68 days.
- Guests book furthest in advance for stays during July (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Gotland Municipality.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Gotland Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gotland Municipality (2025)
Amenity data is currently unavailable for Gotland Municipality.
Gotland Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gotland Municipality
- The typical guest profile for Airbnb in Gotland Municipality consists of a mix of domestic (64%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 63.7% of guests.
- Key international markets include Sweden (63.7%) and Germany (8.7%).
- Top languages spoken are English (38.6%) followed by Swedish (26.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gotland Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trosa kommun | 46 | $1,439 | $234.58 | 34% |
| Nynäshamns kommun | 42 | $1,428 | $234.70 | 36% |
| Oxelösund | 14 | $1,305 | $160.54 | 35% |
| Sandhamn | 29 | $1,092 | $214.60 | 41% |
| Nyköpings kommun | 91 | $1,086 | $157.04 | 37% |
| Visby | 495 | $1,049 | $201.21 | 43% |
| Oxelösunds kommun | 11 | $1,006 | $147.93 | 43% |
| När | 10 | $920 | $168.53 | 46% |
| Norra Visby | 24 | $905 | $176.19 | 45% |
| Ljugarn | 25 | $902 | $202.25 | 43% |