Ljugarn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gotland County, Sweden

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ljugarn in 2025? Explore comprehensive Airbnb analytics for Ljugarn, Gotland County, Sweden to uncover income potential. This 2025 STR market report for Ljugarn, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Ljugarn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ljugarn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ljugarn Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$201
The average rental revenue earned for an occupied room per day in Ljugarn.
Occupancy Rate(?)
45.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,538
Typical annual income for an Airbnb listing in Ljugarn. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.8%
Significant decrease (-12.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Ljugarn.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Ljugarn.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ljugarn (2025)

Understanding the monthly revenue variations for Airbnb listings in Ljugarn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ljugarn is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ljugarn across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,446+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,407 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,476 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $867, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ljugarn

Ljugarn Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ljugarn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ljugarn:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ljugarn

Average Daily Rate (ADR) Airbnb Trends in Ljugarn (2025)

Effective short term rental pricing strategy in Ljugarn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ljugarn typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
  • Typical properties (Median) charge around $171 per night.
  • Entry-level properties (Bottom 25%) earn around $139 per night.

Average Daily Rate (ADR) Trend by Month in Ljugarn

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Airbnb Seasonality Analysis & Trends in Ljugarn (2025)

Peak Season (July, November, June)
  • Revenue averages $3,364 per month
  • Occupancy rates average 55.6%
  • Daily rates average $186
Shoulder Season
  • Revenue averages $1,826 per month
  • Occupancy maintains around 30.1%
  • Daily rates hold near $190
Low Season (January, February, March)
  • Revenue drops to average $430 per month
  • Occupancy decreases to average 7.2%
  • Daily rates adjust to average $201

Seasonality Insights for Ljugarn

  • The Airbnb seasonality in Ljugarn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ljugarn's highest earning potential, with monthly revenues capable of climbing to $4,430, occupancy reaching a high of 71.1%, and ADRs peaking at $210.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $288, occupancy could drop to 6.5%, and ADRs may adjust down to $181.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ljugarn.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ljugarn seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ljugarn (2025)

Exploring the top neighborhoods for short-term rentals in Ljugarn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ljugarn Beach
Ljugarn Beach is a beautiful sandy beach renowned for its clear waters and natural scenery. It's a favorite spot for families and beachgoers seeking a relaxing getaway, making it an ideal location for Airbnb hosting.
Ljugarn Beach, Ljugarn's historic buildings, Local cafes and restaurants, Nearby hiking trails, The picturesque countryside
Ljugarn Village
The charming village atmosphere of Ljugarn attracts visitors looking for a peaceful retreat. With its quaint houses and proximity to local attractions, it's perfect for hosting tourists who want to experience authentic Swedish culture.
Ljugarn's old church, Local artisan shops, Natural reserves, Scenic bike trails, Close to nature
Gotland Coastal Areas
The coastal areas around Ljugarn offer stunning views and a variety of outdoor activities. These locations are popular among tourists who enjoy hiking, cycling, and exploring nature, making them prime spots for short-term rentals.
Beautiful coastal paths, Birdwatching spots, Fishing areas, Wildlife experiences, Scenic picnic spots
Nordic Heritage Sites
Ljugarn is near several heritage sites that showcase Gotland's Viking history and medieval architecture. History buffs and tourists often seek accommodations to explore these fascinating sites.
Visby Town (UNESCO World Heritage), Historical buildings, Viking museums, Local festivals, Cultural events
Nearby Nature Reserves
The surrounding nature reserves grant access to unspoiled landscapes and unique wildlife, appealing to eco-tourists and nature lovers. This area is particularly popular during summer months for those seeking natural beauty and tranquility.
Biosphere reserve of Gotland, Nature trails, Wildflower fields, Bird-watching zones, Photography opportunities
Ljugarn's Recreational Areas
With various sports facilities and recreational amenities, Ljugarn appeals to active travelers looking for outdoor activities such as kayaking, cycling, and swimming. This makes hosting Airbnb guests looking for adventure-oriented stays quite lucrative.
Water sports rentals, Hiking trails, Cycling paths, Recreational parks, Golfing spots
Vibrant Local Market
The local markets offer fresh produce and handmade goods, drawing visitors interested in local cuisine and crafts. This cultural aspect makes it a great spot for visitors who want to experience the local lifestyle.
Summer markets, Local produce, Craft fairs, Culinary events, Cultural experiences
Cultural Events
Ljugarn hosts a variety of cultural events throughout the year. Tourists often look for places to stay during festivals, art exhibitions, and concerts, making it a bustling time for Airbnb hosting.
Summer festivals, Art exhibitions, Cultural performances, Outdoor concerts, Workshops and classes

Understanding Airbnb License Requirements & STR Laws in Ljugarn (2025)

While Ljugarn, Gotland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ljugarn to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ljugarn (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ljugarnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Summer house in lovely Ljugarn

Summer house in lovely Ljugarn

Entire Place • 5 bedrooms

$44,197
Revenue
51.9%
Occupancy
$233.73
Daily Rate
Fantastic newly built house in central Ljugarn for rent

Fantastic newly built house in central Ljugarn for rent

Entire Place • 3 bedrooms

$20,346
Revenue
36.6%
Occupancy
$163.91
Daily Rate
House in wonderful Ljugarn on Gotland

House in wonderful Ljugarn on Gotland

Entire Place • 4 bedrooms

$17,646
Revenue
28.8%
Occupancy
$350.60
Daily Rate
Own coastal cottage in the middle of the best Ljugarn

Own coastal cottage in the middle of the best Ljugarn

Entire Place • 2 bedrooms

$15,768
Revenue
40.8%
Occupancy
$142.77
Daily Rate
House near the beach on island of Gotland

House near the beach on island of Gotland

Entire Place • 2 bedrooms

$14,837
Revenue
52.3%
Occupancy
$211.11
Daily Rate
Lovely Ljugarn Sjöviksvägen

Lovely Ljugarn Sjöviksvägen

Entire Place • 2 bedrooms

$14,153
Revenue
55.9%
Occupancy
$103.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ljugarn (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ljugarn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ann-Sofi1$44,197714.97/5.0
Malin1$20,34684.75/5.0
Carl-Gustav1$17,646134.85/5.0
Jenny1$15,768494.94/5.0
Ilona1$14,837124.92/5.0
Sara1$14,153265.00/5.0
Host #1539128941$14,0690N/A/5.0
Host #64723581$13,2460N/A/5.0
Eva1$11,624104.90/5.0
Anna1$11,312104.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ljugarn.

Dive Deeper: Advanced Ljugarn STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ljugarn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ljugarn Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ljugarn

  • The Ljugarn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ljugarn, House properties are the most common (71.4%), reflecting the local real estate landscape.
  • Houses represent a significant 71.4% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.

Ljugarn Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ljugarn

  • The dominant room capacity in Ljugarn is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 61.9% of the active Airbnb listings in Ljugarn, indicating a high concentration in these sizes.
  • A significant 71.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ljugarn.

Ljugarn Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ljugarn

  • The most common guest capacity trend in Ljugarn vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Ljugarn STR market, accounting for 47.6% of listings.
  • 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ljugarn.
  • On average, properties in Ljugarn are equipped to host 5.8 guests.

Ljugarn Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ljugarn

  • The most common availability pattern in Ljugarn falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ljugarn (71.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ljugarn Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20%)

1 Night

4 listings

20% of total

2 Nights (5%)

2 Nights

1 listings

5% of total

3 Nights (15%)

3 Nights

3 listings

15% of total

4-6 Nights (45%)

4-6 Nights

9 listings

45% of total

7-29 Nights (15%)

7-29 Nights

3 listings

15% of total

Key Insights

  • The most prevalent minimum stay requirement in Ljugarn is 4-6 Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 45% of Ljugarn hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ljugarn.

Ljugarn Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.8%)

Flexible

3 listings

18.8% of total

Moderate (12.5%)

Moderate

2 listings

12.5% of total

Firm (37.5%)

Firm

6 listings

37.5% of total

Strict (31.3%)

Strict

5 listings

31.3% of total

Cancellation Policy Insights for Ljugarn

  • The prevailing Airbnb cancellation policy trend in Ljugarn is Firm, used by 37.5% of listings.
  • A majority (68.8%) of hosts in Ljugarn utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.5% market standard in Ljugarn.
  • With 31.3% using Strict terms, this is a viable option in Ljugarn, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ljugarn.

Ljugarn STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ljugarn

  • The overall average booking lead time for vacation rentals in Ljugarn is 70 days.
  • Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Ljugarn.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these Ljugarn averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ljugarn (2025)

Amenity Prevalence

Amenity Insights for Ljugarn

  • Essential amenities in Ljugarn that guests expect include: Heating, Kitchen, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ljugarn: Heating, Kitchen, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Washer or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ljugarn to stay competitive.

Ljugarn Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ljugarn

  • The typical guest profile for Airbnb in Ljugarn consists of primarily domestic travelers (71%), often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 71.4% of guests.
  • Key international markets include Sweden (71.4%) and Germany (9.5%).
  • Top languages spoken are English (39.7%) followed by Swedish (25.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Stockholm and Oelde.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ljugarn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nynäshamns kommun41$1,426$251.5936%
Trosa kommun42$1,379$222.6235%
Oxelösund17$1,033$165.8132%
Oxelösunds kommun12$1,032$148.9744%
Nyköpings kommun93$990$153.2937%
Visby498$941$203.9944%
Sandhamn29$915$215.9542%
Norra Visby20$883$194.4050%
Gotland Municipality598$874$170.8742%
Fårösund10$831$140.6636%

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