Onsala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Halland County, Sweden
Is Airbnb profitable in Onsala in 2025? Explore comprehensive Airbnb analytics for Onsala, Halland County, Sweden to uncover income potential. This 2025 STR market report for Onsala, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Onsala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Onsala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Onsala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Onsala (2025)
Understanding the monthly revenue variations for Airbnb listings in Onsala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Onsala is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Onsala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,413+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,884 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,088 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $691, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Onsala
Onsala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Onsala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Onsala:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Onsala
Average Daily Rate (ADR) Airbnb Trends in Onsala (2025)
Effective short term rental pricing strategy in Onsala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Onsala typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Onsala
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Airbnb Seasonality Analysis & Trends in Onsala (2025)
Peak Season (August, July, June)
- Revenue averages $4,038 per month
- Occupancy rates average 56.9%
- Daily rates average $229
Shoulder Season
- Revenue averages $1,960 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $226
Low Season (February, October, November)
- Revenue drops to average $1,116 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $222
Seasonality Insights for Onsala
- The Airbnb seasonality in Onsala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Onsala's highest earning potential, with monthly revenues capable of climbing to $4,619, occupancy reaching a high of 59.6%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $616, occupancy could drop to 20.0%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Onsala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Onsala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Onsala (2025)
Exploring the top neighborhoods for short-term rentals in Onsala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Onsala Beach | A picturesque beach area known for its beautiful coastline and summer activities. Ideal for families and beach lovers looking for a relaxed vacation experience. | Onsala Beach, Kyrkhamn, Röda Sten Art Centre, Särö Västerskog, Högarna Nature Reserve |
| Särö | A charming village known for its seaside views and outdoor activities. Popular for those seeking tranquility and nature, while still close to urban amenities. | Särö Golf Club, Särö Church, Särö Centre, Långedrag Nature Reserve, beachfront promenades |
| Haverdal | A family-friendly destination with sandy beaches, perfect for children and beach activities. Great for those seeking a summer retreat close to Gothenburg. | Haverdal Beach, nature trails, picnic areas, Haverdal Nature Reserve, local cafés |
| Kungsbacka | A nearby town that offers a mix of history, shopping, and outdoor activities. Attractive to guests wishing for both urban and natural experiences. | Kungsbacka Market, Kungsbacka Church, Möllebacka Park, Göllinge Nature Reserve, local dining spots |
| Fjärås | Known for its historical sites and beautiful countryside. Great for culture enthusiasts and those who want a quieter escape from urban life. | Fjärås Bräcka, Fjärås Church, Fjärås Nature Reserve, local farms, hiking trails |
| Sätila | A small village offering a tranquil getaway with hiking and nature experiences. Perfect for guests looking to immerse themselves in nature. | Sätila Church, nature walks, local wildlife, Sätila Å, countryside views |
| Tjolöholm | Home to a grand estate and stunning gardens, making it an attractive spot for history buffs and those interested in Swedish architecture. | Tjolöholm Castle, scenic gardens, beach areas, nature walks, historical tours |
| Bollebygd | A quaint town surrounded by beautiful nature, attracting guests for outdoor adventures and local culture. Ideal for eco-tourism. | Bollebygd Church, nature parks, local farms, hiking trails, cultural events |
Understanding Airbnb License Requirements & STR Laws in Onsala (2025)
While Onsala, Halland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Onsala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Onsala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Onsalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa with pool near the sea in Onsala
Entire Place • 4 bedrooms
Seaside pool villa in Onsala
Entire Place • 4 bedrooms
Family adapted villa
Entire Place • 4 bedrooms
Secluded calm in the wooden tops
Entire Place • 5 bedrooms
Unique house close to the sea focus on outdoor socializing
Entire Place • 2 bedrooms
House in Onsala with pool and sea view.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Onsala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Onsala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Signe | 1 | $51,089 | 17 | 5.00/5.0 |
| Carl | 1 | $48,667 | 8 | 5.00/5.0 |
| Viktor | 1 | $25,845 | 7 | 5.00/5.0 |
| Andreas | 1 | $23,481 | 5 | 5.00/5.0 |
| Jonas | 1 | $19,462 | 10 | 4.60/5.0 |
| Sarah | 1 | $19,093 | 7 | 4.86/5.0 |
| Maria | 1 | $18,451 | 5 | 5.00/5.0 |
| Filippa | 1 | $17,975 | 7 | 5.00/5.0 |
| Johanna | 1 | $15,140 | 18 | 5.00/5.0 |
| Camilla | 1 | $13,900 | 252 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Onsala.
Dive Deeper: Advanced Onsala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Onsala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOnsala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Onsala
- The Onsala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Onsala, House properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 77.3% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Onsala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Onsala
- The dominant room capacity in Onsala is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 72.7% of the active Airbnb listings in Onsala, indicating a high concentration in these sizes.
- A significant 49.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Onsala.
Onsala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Onsala
- The most common guest capacity trend in Onsala vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Onsala STR market, accounting for 72.8% of listings.
- 45.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Onsala.
- On average, properties in Onsala are equipped to host 5.6 guests.
Onsala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Onsala
- The most common availability pattern in Onsala falls within the 271-366 days range, representing 81.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Onsala (68.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Onsala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
7 listings
31.8% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
5 listings
22.7% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Onsala is 2 Nights, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Onsala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.8% of Onsala hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- A 2-night minimum appears standard (31.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Onsala.
Onsala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
40% of total
Moderate
4 listings
20% of total
Firm
4 listings
20% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Onsala
- The prevailing Airbnb cancellation policy trend in Onsala is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Onsala.
- Regularly review your cancellation policy against competitors and market demand shifts in Onsala.
Onsala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Onsala
- The overall average booking lead time for vacation rentals in Onsala is 47 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Onsala.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Onsala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Onsala (2025)
Amenity Prevalence
Amenity Insights for Onsala
- Essential amenities in Onsala that guests expect include: Free parking on premises, Kitchen, Wifi, Dishes and silverware, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Coffee maker, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Onsala: Free parking on premises, Kitchen, Wifi, Dishes and silverware, Refrigerator.
- Prioritize adding missing essentials: Kitchen, Wifi, Dishes and silverware, Refrigerator.
- Consider adding popular differentiators like Smoke alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Onsala to stay competitive.
Onsala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Onsala
- The typical guest profile for Airbnb in Onsala consists of predominantly international visitors (66%), with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 34.1% of guests.
- Key international markets include Sweden (34.1%) and Norway (14.3%).
- Top languages spoken are English (42.6%) followed by Swedish (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Onsala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Perstorps kommun | 11 | $1,895 | $160.31 | 51% |
| Lerums kommun | 38 | $1,848 | $256.07 | 41% |
| Gnosjö kommun | 20 | $1,643 | $157.32 | 41% |
| Hestra | 14 | $1,622 | $168.54 | 41% |
| Starrkärr och Näs | 13 | $1,451 | $238.25 | 20% |
| Mölle | 45 | $1,441 | $193.62 | 39% |
| Snekkersten | 24 | $1,437 | $228.25 | 42% |
| Trönningenäs | 17 | $1,437 | $267.81 | 44% |
| Udsholt | 97 | $1,405 | $213.84 | 36% |
| Laröd | 10 | $1,349 | $323.11 | 41% |