Särö Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Halland County, Sweden
Is Airbnb profitable in Särö in 2025? Explore comprehensive Airbnb analytics for Särö, Halland County, Sweden to uncover income potential. This 2025 STR market report for Särö, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Särö, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Särö Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Särö Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Särö (2025)
Understanding the monthly revenue variations for Airbnb listings in Särö is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Särö is typically March, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Särö across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,379+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,644 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,100, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Särö
Särö Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Särö STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Särö:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Särö
Average Daily Rate (ADR) Airbnb Trends in Särö (2025)
Effective short term rental pricing strategy in Särö involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Särö typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $455+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Särö
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Airbnb Seasonality Analysis & Trends in Särö (2025)
Peak Season (March, February, January)
- Revenue averages $7,776 per month
- Occupancy rates average 22.0%
- Daily rates average $293
Shoulder Season
- Revenue averages $5,188 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $238
Low Season (August, September, December)
- Revenue drops to average $2,300 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $243
Seasonality Insights for Särö
- The Airbnb seasonality in Särö shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Särö's highest earning potential, with monthly revenues capable of climbing to $8,522, occupancy reaching a high of 57.2%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $791, occupancy could drop to 3.3%, and ADRs may adjust down to $225.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Särö.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Särö seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Särö (2025)
Exploring the top neighborhoods for short-term rentals in Särö? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Särö Beach | A picturesque beach area offering stunning views of the Kattegat Sea. Popular with families and tourists looking for a relaxing beach vacation and water activities. | Särö Beach, Särö coastal cliffs, Bergakungen, Båthamnen Marina, Särö Golf Club |
| Särö Center | The heart of Särö with cafes, shops, and local services. A great spot for visitors looking to experience local culture and amenities. | Särö Church, Särö Centrum, Särö Bageri, Local boutiques, Parks and recreational areas |
| Stora Hindsjö | A quiet and serene area ideal for nature lovers and those seeking a peaceful retreat. Close to hiking and nature trails. | Hindsjö Nature Reserve, Biking trails, Picnic areas, Nearby lakes, Wildlife watching |
| Lindome | A charming nearby town with historical significance, offering a peek into local history and culture. Great for sightseeing and local events. | Lindome Museum, Hiking in the nearby forests, Cafes and restaurants, Historical buildings |
| Billdal | A beautiful coastal area with access to beaches and recreational activities. Attractive to families and outdoor enthusiasts. | Billdal Beach, Nature reserves, Water sports, Walking trails, Family-friendly parks |
| Kungsbacka | A lively town close to Särö known for its shopping and dining options, perfect for visitors who enjoy local cuisine and markets. | Kungsbacka Market, Shopping districts, Art galleries, Restaurants, Historic sites |
| Göteborg (Gothenburg) | The nearest large city offering a vibrant cultural scene and numerous attractions. Ideal for urban experiences combined with quick access to Särö’s natural beauty. | Liseberg Amusement Park, Universeum, Gothenburg Museum of Art, Avenyn Boulevard, Botanical Garden |
| Stensjön | A tranquil area featuring lakes and outdoor activities, attracting nature-oriented tourists wishing to explore Sweden's natural beauty. | Stensjön lake, Hiking and biking paths, Fishing spots, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Särö (2025)
While Särö, Halland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Särö to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Särö (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Säröbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Särö
Entire Place • 4 bedrooms
Mysigt hus nära havet och golfbana
Entire Place • 4 bedrooms
Villa med havsutsikt på Särö
Entire Place • 3 bedrooms
Villa Kuben och attefallshus (obs två hus)
Entire Place • 4 bedrooms
Sekelskiftesvilla i högt insynsskyddat läge
Entire Place • 3 bedrooms
Villa in Kullavik 200m to the sea
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Särö (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Särö based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #387766189 | 1 | $48,405 | 0 | 0.00/5.0 |
| Host #522971753 | 1 | $34,935 | 0 | 0.00/5.0 |
| Host #458754992 | 1 | $27,902 | 0 | 0.00/5.0 |
| Host #135409765 | 1 | $27,352 | 0 | 0.00/5.0 |
| Host #185204258 | 1 | $27,139 | 1 | 0.00/5.0 |
| Nico | 1 | $26,466 | 8 | 5.00/5.0 |
| Julia | 1 | $26,074 | 11 | 5.00/5.0 |
| Host #94374914 | 1 | $22,114 | 0 | 0.00/5.0 |
| Host #348703385 | 1 | $22,092 | 0 | 0.00/5.0 |
| Host #410966513 | 1 | $15,634 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Särö.
Dive Deeper: Advanced Särö STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Särö. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSärö Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Särö
- The Särö Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Särö, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Särö Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Särö
- The dominant room capacity in Särö is 4 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 44.5% of the active Airbnb listings in Särö, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Särö.
Särö Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Särö
- The most common guest capacity trend in Särö vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Särö STR market, accounting for 61.1% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Särö.
- On average, properties in Särö are equipped to host 5.7 guests.
Särö Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Särö
- The most common availability pattern in Särö falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Särö (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
Särö Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
12.5% of total
2 Nights
3 listings
18.8% of total
3 Nights
6 listings
37.5% of total
4-6 Nights
3 listings
18.8% of total
7-29 Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Särö is 3 Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 37.5% of Särö hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Särö.
Särö Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
33.3% of total
Moderate
1 listings
11.1% of total
Firm
4 listings
44.4% of total
Strict
1 listings
11.1% of total
Cancellation Policy Insights for Särö
- The prevailing Airbnb cancellation policy trend in Särö is Firm, used by 44.4% of listings.
- A majority (55.5%) of hosts in Särö utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.4% market standard in Särö.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Särö.
Särö STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Särö
- The overall average booking lead time for vacation rentals in Särö is 35 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Särö.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Särö averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Särö (2025)
Amenity Prevalence
Amenity Insights for Särö
- Essential amenities in Särö that guests expect include: Hot water, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Särö: Hot water, Smoke alarm, Heating.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Särö to stay competitive.
Särö Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Särö
- The typical guest profile for Airbnb in Särö consists of a mix of domestic (39%) and international guests, with top international origins including Norway, typically belonging to the 1980s (Millennials) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 39.3% of guests.
- Key international markets include Sweden (39.3%) and Norway (17.9%).
- Top languages spoken are English (37.9%) followed by Swedish (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant 1980s (Millennials) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Särö Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 31 | $2,608 | $276.47 | 48% |
| Øster Knasborg | 16 | $2,567 | $453.29 | 31% |
| Skagen | 317 | $2,389 | $267.87 | 37% |
| Bønnerup | 38 | $2,385 | $309.69 | 31% |
| Lyngså | 10 | $2,371 | $274.32 | 39% |
| Laröd | 10 | $2,259 | $315.60 | 45% |
| Øster Hurup | 76 | $2,126 | $248.07 | 31% |
| Trönningenäs | 16 | $1,965 | $265.40 | 48% |
| Gjerrild Nordstrand | 20 | $1,963 | $225.76 | 42% |
| Syddjurs Municipality | 619 | $1,952 | $260.38 | 35% |