Borgholms kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden
Is Airbnb profitable in Borgholms kommun in 2025? Explore comprehensive Airbnb analytics for Borgholms kommun, Kalmar County, Sweden to uncover income potential. This 2025 STR market report for Borgholms kommun, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 288 active listings.
Whether you're considering an Airbnb investment in Borgholms kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Borgholms kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Borgholms kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Borgholms kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Borgholms kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Borgholms kommun is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Borgholms kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,392+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,988 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Borgholms kommun
Borgholms kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Borgholms kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Borgholms kommun:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Borgholms kommun
Average Daily Rate (ADR) Airbnb Trends in Borgholms kommun (2025)
Effective short term rental pricing strategy in Borgholms kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Borgholms kommun typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Borgholms kommun
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Airbnb Seasonality Analysis & Trends in Borgholms kommun (2025)
Peak Season (July, August, June)
- Revenue averages $2,398 per month
- Occupancy rates average 51.0%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,327 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $156
Low Season (January, February, May)
- Revenue drops to average $1,146 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $162
Seasonality Insights for Borgholms kommun
- The Airbnb seasonality in Borgholms kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Borgholms kommun's highest earning potential, with monthly revenues capable of climbing to $3,348, occupancy reaching a high of 68.9%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,093, occupancy could drop to 15.4%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Borgholms kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Borgholms kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Borgholms kommun (2025)
Exploring the top neighborhoods for short-term rentals in Borgholms kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Borgholm | The capital of Borgholms kommun, known for its historic architecture, cozy cafes, and close proximity to Öland's beautiful beaches and nature reserves. An ideal spot for tourists exploring the island. | Borgholm Castle, Öland's museum, Borgholm's marina, Stora Alvaret, Borgholm Art Gallery |
| Öland's southern beach | Famous for its long sandy beaches and shallow waters, this area attracts families and beach lovers. Perfect for hosting guests looking for a seaside retreat. | Sandviken Beach, Kalmar Strait, Böda Sand, Böda Beach, Öland's animal and amusement park |
| Löttorp | A charming village that offers a more rural Swedish experience, ideal for those looking to escape the city. It provides a calm environment with access to local nature. | Löttorp's local shops, Böda Sand nearby, Nature excursions, Local farmers market |
| Byxelkrok | A small fishing village with stunning coastal views and a warm community feel. Popular for visitors interested in fishing and relaxing by the sea. | Byxelkrok's marina, Fishermen's wharf, Local seafood restaurants, Fishing spots |
| Hallskär | A beautiful area known for its scenic views and hiking trails. Great for tourists who enjoy outdoor activities and nature exploration. | Hallskär Nature Reserve, Scenic hiking trails, Birdwatching spots, Canoeing opportunities |
| Färjestaden | Located across the bridge from Kalmar, this area is becoming increasingly popular due to its accessibility and local attractions such as beach facilities and restaurants. | Färjestaden Beach, Ölandsbron bridge views, Restaurants along the waterfront, Local shops |
| Kungslador | A quaint rural area, providing guests a traditional Swedish countryside experience. Perfect for travelers seeking peace and quiet. | Scenic countryside, Local farms, Nature trails, Countryside markets |
| Södvik | A peaceful area close to the sea, ideal for those looking to relax and enjoy nature. Appeals to tourists wanting a tranquil getaway. | Södvik Beach, Nature walks, Birdwatching, Calm seaside atmosphere |
Understanding Airbnb License Requirements & STR Laws in Borgholms kommun (2025)
While Borgholms kommun, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Borgholms kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Borgholms kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Borgholms kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ölandsgården in Stenninge
Entire Place • 4 bedrooms
Villa Djupvik Riviera: An Oasis of Nature
Entire Place • 4 bedrooms
Stunning home in Borgholm with WiFi
Entire Place • 4 bedrooms
Knysa calcada
Entire Place • 4 bedrooms
Beach bungalow in lovely Kårehamn.
Entire Place • 5 bedrooms
Ocean and beachfront cottages with hot tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Borgholms kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Borgholms kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jonas | 1 | $57,710 | 5 | 5.00/5.0 |
| Mario | 1 | $56,810 | 9 | 4.78/5.0 |
| Novasol | 1 | $53,917 | 7 | 5.00/5.0 |
| Ola | 2 | $49,096 | 11 | 4.54/5.0 |
| Novasol | 3 | $45,820 | 11 | 4.36/5.0 |
| Caroline | 3 | $45,556 | 48 | 4.88/5.0 |
| Jacob | 1 | $43,404 | 11 | 5.00/5.0 |
| Tomas | 1 | $42,806 | 9 | 5.00/5.0 |
| Erika | 1 | $36,849 | 14 | 4.93/5.0 |
| Novasol | 2 | $35,761 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Borgholms kommun.
Dive Deeper: Advanced Borgholms kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Borgholms kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBorgholms kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Borgholms kommun
- The Borgholms kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 288 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Borgholms kommun, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.1%) offer potential for unique stay experiences.
Borgholms kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Borgholms kommun
- The dominant room capacity in Borgholms kommun is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.7% of the active Airbnb listings in Borgholms kommun, indicating a high concentration in these sizes.
- A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Borgholms kommun.
Borgholms kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Borgholms kommun
- The most common guest capacity trend in Borgholms kommun vacation rentals is listings accommodating 6 guests (22.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Borgholms kommun STR market, accounting for 45.2% of listings.
- 52.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Borgholms kommun.
- On average, properties in Borgholms kommun are equipped to host 5.4 guests.
Borgholms kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Borgholms kommun
- The most common availability pattern in Borgholms kommun falls within the 271-366 days range, representing 79.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Borgholms kommun (56.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Borgholms kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
21.2% of total
2 Nights
61 listings
21.9% of total
3 Nights
43 listings
15.5% of total
4-6 Nights
53 listings
19.1% of total
7-29 Nights
26 listings
9.4% of total
30+ Nights
36 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Borgholms kommun is 2 Nights, adopted by 21.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Borgholms kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 21.9% of Borgholms kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Borgholms kommun.
Borgholms kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.4% of total
Super Strict 60 Days
12 listings
5% of total
Flexible
70 listings
29.3% of total
Moderate
46 listings
19.2% of total
Firm
67 listings
28% of total
Strict
43 listings
18% of total
Cancellation Policy Insights for Borgholms kommun
- The prevailing Airbnb cancellation policy trend in Borgholms kommun is Flexible, used by 29.3% of listings.
- There's a relatively balanced mix between guest-friendly (48.5%) and stricter (46.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.3% market standard in Borgholms kommun.
- Regularly review your cancellation policy against competitors and market demand shifts in Borgholms kommun.
Borgholms kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Borgholms kommun
- The overall average booking lead time for vacation rentals in Borgholms kommun is 62 days.
- Guests book furthest in advance for stays during June (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Borgholms kommun.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Borgholms kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Borgholms kommun (2025)
Amenity Prevalence
Amenity Insights for Borgholms kommun
- Essential amenities in Borgholms kommun that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Borgholms kommun: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Borgholms kommun to stay competitive.
Borgholms kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Borgholms kommun
- The typical guest profile for Airbnb in Borgholms kommun consists of a mix of domestic (61%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 60.9% of guests.
- Key international markets include Sweden (60.9%) and Germany (17.9%).
- Top languages spoken are English (39.5%) followed by Swedish (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stockholm and Gothenburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Borgholms kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skogsby | 10 | $1,658 | $190.92 | 46% |
| Drag | 12 | $1,439 | $188.31 | 46% |
| Nynäshamns kommun | 41 | $1,426 | $251.59 | 36% |
| Trosa kommun | 42 | $1,379 | $222.62 | 35% |
| Katrineholm | 15 | $1,230 | $183.35 | 38% |
| Hultsfred | 24 | $1,132 | $174.54 | 37% |
| Färjestaden | 72 | $1,065 | $221.88 | 43% |
| Kinda kommun | 46 | $1,040 | $174.60 | 46% |
| Oxelösund | 17 | $1,033 | $165.81 | 32% |
| Oxelösunds kommun | 12 | $1,032 | $148.97 | 44% |