Västervik Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Kalmar County, Sweden

Source: AirROI
Last updated: 2026-02-01

Is Airbnb profitable in Västervik in 2026? Explore comprehensive Airbnb analytics for Västervik, Kalmar County, Sweden to uncover income potential. This 2026 STR market report for Västervik, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 88 active listings.

Whether you're considering an Airbnb investment in Västervik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Västervik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Västervik Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$150
The average rental revenue earned for an occupied room per day in Västervik.
Occupancy Rate(?)
41.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,826
Typical annual income for an Airbnb listing in Västervik. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.6%
Strong growth (29.6%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Västervik.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Västervik.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
88
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Västervik (2026)

Understanding the monthly revenue variations for Airbnb listings in Västervik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Västervik is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Västervik across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,976+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,071 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,153 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Västervik

Västervik Airbnb Occupancy Rate Trends (2026)

Maximize your bookings by understanding the Västervik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Västervik:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Västervik

Average Daily Rate (ADR) Airbnb Trends in Västervik (2026)

Effective short term rental pricing strategy in Västervik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Västervik typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
  • Typical properties (Median) charge around $125 per night.
  • Entry-level properties (Bottom 25%) earn around $92 per night.

Average Daily Rate (ADR) Trend by Month in Västervik

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Airbnb Seasonality Analysis & Trends in Västervik (2026)

Peak Season (July, August, June)
  • Revenue averages $2,722 per month
  • Occupancy rates average 55.7%
  • Daily rates average $157
Shoulder Season
  • Revenue averages $1,215 per month
  • Occupancy maintains around 31.5%
  • Daily rates hold near $145
Low Season (January, October, November)
  • Revenue drops to average $869 per month
  • Occupancy decreases to average 26.4%
  • Daily rates adjust to average $168

Seasonality Insights for Västervik

  • The Airbnb seasonality in Västervik shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Västervik's highest earning potential, with monthly revenues capable of climbing to $3,376, occupancy reaching a high of 68.5%, and ADRs peaking at $170.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $766, occupancy could drop to 21.2%, and ADRs may adjust down to $133.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Västervik.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Västervik seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Västervik (2026)

Exploring the top neighborhoods for short-term rentals in Västervik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gamleby
A charming seaside village with a rich history and beautiful views over the Baltic Sea. Known for its serene atmosphere and proximity to nature, making it perfect for tourists seeking relaxation.
Gamleby Marina, Gamleby Church, Kopparsvik, Överum
Västervik Old Town
Historic center of Västervik, characterized by its picturesque wooden houses and cozy streets. Great for visitors interested in culture, history, and local shops.
Västervik Museum, Västervik's old wooden houses, St. Gertrude's Church, Västervik Harbor, Café Tullhuset
St. Gerard's Island
An appealing spot for nature lovers and those seeking tranquility, this island offers scenic hiking trails and beautiful coastlines, ideal for outdoor activities.
St. Gerard's beach, Hiking trails, Fishing spots, Birdwatching areas
Bokhandeln
A popular area known for its cozy atmosphere and unique bookshops, attracting both tourists and residents looking for a quiet retreat with a literary touch.
Elder's Garden, Café Bokhandeln, Local artisans and crafts
Södra Fjärden
This area features stunning views over the fjord and is perfect for water activities like kayaking. A great choice for families and water sports enthusiasts.
Södra Fjärden beach, Water sports rentals, Scenic picnic spots
Skeppsbro
A vibrant waterfront district ideal for nightlife and dining experiences, attracting younger crowds and urban explorers.
Restaurants and bars, Waterfront promenades, Live music venues
Döderhultsvik
A picturesque area with lush greenery and beautiful landscapes, perfect for hiking and nature excursions, catering to eco-tourists.
Döderhultsvik Nature Reserve, Hiking trails, Fishing spots
Källvik
A quaint suburb of Västervik known for its peaceful settings and family-friendly environment, ideal for long-term stays.
Local parks, Family-oriented activities, Close proximity to Västervik center

Understanding Airbnb License Requirements & STR Laws in Västervik (2026)

While Västervik, Kalmar County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Västervik to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Västervik (2026)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Västervikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Awesome home in Västervik with kitchen

Awesome home in Västervik with kitchen

Entire Place • 1 bedroom

$39,637
Revenue
66.6%
Occupancy
$157.53
Daily Rate
Löckerums Gård – enjoy the tranquility

Löckerums Gård – enjoy the tranquility

Entire Place • 5 bedrooms

$29,146
Revenue
59.1%
Occupancy
$381.17
Daily Rate
City center | Balcony with View | Apartment #3

City center | Balcony with View | Apartment #3

Entire Place • 3 bedrooms

$29,128
Revenue
32.4%
Occupancy
$222.39
Daily Rate
Villa Hagaberg, stunning summer house in Västervik

Villa Hagaberg, stunning summer house in Västervik

Entire Place • 4 bedrooms

$28,650
Revenue
43.0%
Occupancy
$215.68
Daily Rate
Villa Gertrudsvik

Villa Gertrudsvik

Entire Place • 3 bedrooms

$25,743
Revenue
24.2%
Occupancy
$310.64
Daily Rate
Gorgeous home in Västervik with WiFi

Gorgeous home in Västervik with WiFi

Entire Place • 3 bedrooms

$25,565
Revenue
33.1%
Occupancy
$396.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Västervik (2026)

Learn from the best! This table showcases top-performing Airbnb hosts in Västervik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ulf3$61,447664.76/5.0
Novasol1$39,63774.86/5.0
Angéla1$29,1462Not Rated
Oskar1$28,650154.80/5.0
Kristine1$25,743104.70/5.0
Emma2$25,610664.92/5.0
Novasol1$25,5651Not Rated
Elisabet2$25,539534.99/5.0
Elsa - DANCENTER2$23,92895.00/5.0
Fredrick1$23,35235.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Västervik.

Dive Deeper: Advanced Västervik STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Västervik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Västervik Short-Term Rental Market Composition (2026): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Västervik

  • The Västervik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 88 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Västervik, House properties are the most common (44.3%), reflecting the local real estate landscape.
  • Houses represent a significant 44.3% portion, catering likely to families or larger groups.
  • The presence of 26.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Västervik Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Västervik

  • The dominant room capacity in Västervik is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Västervik, indicating a high concentration in these sizes.
  • A significant 28.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Västervik.

Västervik Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Västervik

  • The most common guest capacity trend in Västervik vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Västervik STR market, accounting for 50.0% of listings.
  • 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Västervik.
  • On average, properties in Västervik are equipped to host 4.4 guests.

Västervik Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Västervik

  • The most common availability pattern in Västervik falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Västervik (39.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Västervik Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44.3%)

1 Night

39 listings

44.3% of total

2 Nights (9.1%)

2 Nights

8 listings

9.1% of total

3 Nights (13.6%)

3 Nights

12 listings

13.6% of total

4-6 Nights (10.2%)

4-6 Nights

9 listings

10.2% of total

30+ Nights (22.7%)

30+ Nights

20 listings

22.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Västervik is 1 Night, adopted by 44.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.7%) caters to monthly stays (30+ nights) in Västervik, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 44.3% of Västervik hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 22.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Västervik.

Västervik Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

1.1% of total

Super Strict 60 Days

3 listings

3.4% of total

Flexible (46%)

Flexible

40 listings

46% of total

Moderate (27.6%)

Moderate

24 listings

27.6% of total

Firm (18.4%)

Firm

16 listings

18.4% of total

Strict

3 listings

3.4% of total

Cancellation Policy Insights for Västervik

  • The prevailing Airbnb cancellation policy trend in Västervik is Flexible, used by 46% of listings.
  • The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Västervik may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 46% market standard in Västervik.
  • Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Västervik.

Västervik STR Booking Lead Time Analysis (2026)

Average Booking Lead Time by Month

Booking Lead Time Insights for Västervik

  • The overall average booking lead time for vacation rentals in Västervik is 53 days.
  • Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Västervik.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Västervik averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Västervik (2026)

Amenity Prevalence

Amenity Insights for Västervik

  • Essential amenities in Västervik that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Västervik: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Västervik to stay competitive.

Västervik Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Västervik

  • The typical guest profile for Airbnb in Västervik consists of a mix of domestic (52%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 51.7% of guests.
  • Key international markets include Sweden (51.7%) and Germany (22.4%).
  • Top languages spoken are English (38.6%) followed by Swedish (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Västervik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Skogsby10$2,121$234.7750%
Trosa kommun39$1,826$270.3732%
Nynäshamns kommun40$1,692$249.6733%
Oxelösund12$1,576$170.5731%
Nyköpings kommun81$1,569$184.8538%
Färjestaden87$1,367$243.4941%
Drag14$1,311$173.9438%
Skavkulla och Skillingenäs12$1,298$210.7138%
Linköpings kommun35$1,279$165.3537%
Vimmerby83$1,259$171.7446%

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