Luleå kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Luleå kommun in 2025? Explore comprehensive Airbnb analytics for Luleå kommun, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Luleå kommun, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Luleå kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luleå kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Luleå kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Luleå kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Luleå kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luleå kommun is typically November, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luleå kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,473 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $608, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Luleå kommun
Luleå kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Luleå kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luleå kommun:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Luleå kommun
Average Daily Rate (ADR) Airbnb Trends in Luleå kommun (2025)
Effective short term rental pricing strategy in Luleå kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luleå kommun typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Luleå kommun
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Airbnb Seasonality Analysis & Trends in Luleå kommun (2025)
Peak Season (November, May, October)
- Revenue averages $2,340 per month
- Occupancy rates average 38.4%
- Daily rates average $102
Shoulder Season
- Revenue averages $1,773 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $107
Low Season (March, April, December)
- Revenue drops to average $1,186 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $109
Seasonality Insights for Luleå kommun
- The Airbnb seasonality in Luleå kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Luleå kommun's highest earning potential, with monthly revenues capable of climbing to $2,517, occupancy reaching a high of 53.2%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,006, occupancy could drop to 23.3%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luleå kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Luleå kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Luleå kommun (2025)
Exploring the top neighborhoods for short-term rentals in Luleå kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Luleå City Center | The vibrant heart of Luleå, featuring shops, restaurants, and cultural attractions. It offers convenience for guests who want to explore the local scene and enjoy easy access to public transport. | Luleå Cathedral, Norrbotten Museum, Luleå Archipelago, Kulturens Hus, Shopping on Storgatan |
| Södra Hamn | A picturesque harbor area with beautiful views and a relaxed vibe. Ideal for those looking to enjoy waterfront activities and local dining options. | Luleå Harbor, Waterfront promenades, Marina activities, Restaurants with sea views, Art installations along the harbor |
| Gammelstad | A UNESCO World Heritage Site known for its historic wooden buildings and charming atmosphere. Attracts guests interested in history and culture. | Gammelstad Church Town, Luleå Church, Historical wooden houses, Local craft shops, Birdwatching opportunities |
| Luleå University of Technology | A popular area for students, faculty, and visiting academics. Affordable accommodation options and proximity to educational institutions make it a smart investment choice. | Luleå University campus, Student activities, Research centers, Nearby parks, Coffee shops and eateries |
| Råneå | A charming village located a short drive from Luleå known for its natural beauty and outdoor activities. Perfect for guests looking to escape into nature. | Råneå River, Fishing spots, Hiking trails, Nature reserves, Local events and festivals |
| Luleå Archipelago | An exquisite group of islands offering outdoor experiences and breathtaking views. Perfect for tourists looking for a peaceful retreat with various recreational activities. | Island hopping, Kayaking, Wildlife watching, Fishing tours, Scenic nature walks |
| Överkalix | A tranquil rural area ideal for those seeking adventure in nature. Attracts nature lovers and outdoor enthusiasts with its stunning landscapes and activities. | Fishing and hunting opportunities, Hiking trails, Biking routes, Local festivals, Community events |
| Brynäs | A developing suburb with growing amenities, appealing to families and long-term guests. Its proximity to nature and city life offers a balance that many enjoy. | Park areas, Sports facilities, Family-friendly activities, Various shops and cafes, Outdoor event spaces |
Understanding Airbnb License Requirements & STR Laws in Luleå kommun (2025)
While Luleå kommun, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luleå kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Luleå kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luleå kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Unique Lake Tree House
Entire Place • 3 bedrooms
Arctic Light Retreat. Sauna & fireplace.
Entire Place • 2 bedrooms
Secluded - Aurora Borealis
Entire Place • 1 bedroom
Scenic and water-friendly accommodation at Råneälven.
Entire Place • 2 bedrooms
Homely and cozy apartment in the countryside.
Entire Place • 2 bedrooms
Bagarstugan
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Luleå kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Luleå kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 1 | $36,985 | 44 | 5.00/5.0 |
| Daniel | 1 | $24,219 | 27 | 4.93/5.0 |
| Fredrik Och Hanna | 2 | $17,760 | 92 | 4.77/5.0 |
| Erik | 1 | $13,950 | 41 | 4.68/5.0 |
| Andrea | 1 | $11,147 | 45 | 4.93/5.0 |
| Martin | 1 | $11,119 | 48 | 4.85/5.0 |
| Gustav | 1 | $9,254 | 14 | 4.79/5.0 |
| John | 1 | $8,810 | 5 | 4.80/5.0 |
| Host #274757237 | 1 | $7,650 | 0 | 0.00/5.0 |
| Åsa | 1 | $6,284 | 21 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luleå kommun.
Dive Deeper: Advanced Luleå kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luleå kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLuleå kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Luleå kommun
- The Luleå kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Luleå kommun, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Luleå kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Luleå kommun
- The dominant room capacity in Luleå kommun is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Luleå kommun, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luleå kommun.
Luleå kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Luleå kommun
- The most common guest capacity trend in Luleå kommun vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Luleå kommun STR market, accounting for 55.5% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luleå kommun.
- On average, properties in Luleå kommun are equipped to host 4.7 guests.
Luleå kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Luleå kommun
- The most common availability pattern in Luleå kommun falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Luleå kommun (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Luleå kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
5 listings
31.3% of total
3 Nights
5 listings
31.3% of total
4-6 Nights
1 listings
6.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Luleå kommun is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.3% of Luleå kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luleå kommun.
Luleå kommun Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
50% of total
Moderate
1 listings
7.1% of total
Firm
4 listings
28.6% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Luleå kommun
- The prevailing Airbnb cancellation policy trend in Luleå kommun is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Luleå kommun.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Luleå kommun.
Luleå kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Luleå kommun
- The overall average booking lead time for vacation rentals in Luleå kommun is 49 days.
- Guests book furthest in advance for stays during March (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Luleå kommun.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Luleå kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Luleå kommun (2025)
Amenity Prevalence
Amenity Insights for Luleå kommun
- Essential amenities in Luleå kommun that guests expect include: Smoke alarm, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Luleå kommun: Smoke alarm, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Luleå kommun to stay competitive.
Luleå kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Luleå kommun
- The typical guest profile for Airbnb in Luleå kommun consists of predominantly international visitors (81%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 19.5% of guests.
- Key international markets include Sweden (19.5%) and Germany (15.9%).
- Top languages spoken are English (35.6%) followed by German (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Luleå kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Piteå | 48 | $1,544 | $172.86 | 39% |
| Boden | 22 | $1,483 | $170.29 | 39% |
| Kalajoki | 73 | $1,330 | $146.80 | 33% |
| Bodens kommun | 27 | $1,313 | $169.90 | 37% |
| Luleå | 85 | $1,242 | $109.10 | 47% |
| Piteå kommun | 52 | $1,199 | $136.13 | 38% |
| Överkalix kommun | 15 | $1,197 | $102.63 | 41% |
| Korpilombolo | 13 | $443 | $74.20 | 28% |