Piteå Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Norrbotten County, Sweden
Is Airbnb profitable in Piteå in 2025? Explore comprehensive Airbnb analytics for Piteå, Norrbotten County, Sweden to uncover income potential. This 2025 STR market report for Piteå, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Piteå, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piteå Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Piteå Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Piteå (2025)
Understanding the monthly revenue variations for Airbnb listings in Piteå is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piteå is typically July, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piteå across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,294 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,052 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $534, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Piteå
Piteå Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Piteå STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piteå:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Piteå
Average Daily Rate (ADR) Airbnb Trends in Piteå (2025)
Effective short term rental pricing strategy in Piteå involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piteå typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Piteå
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Airbnb Seasonality Analysis & Trends in Piteå (2025)
Peak Season (July, August, June)
- Revenue averages $2,325 per month
- Occupancy rates average 39.3%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $177
Low Season (March, May, November)
- Revenue drops to average $1,117 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $188
Seasonality Insights for Piteå
- The Airbnb seasonality in Piteå shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Piteå's highest earning potential, with monthly revenues capable of climbing to $2,926, occupancy reaching a high of 49.5%, and ADRs peaking at $207.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $753, occupancy could drop to 14.7%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piteå.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Piteå seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Piteå (2025)
Exploring the top neighborhoods for short-term rentals in Piteå? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Piteå City Center | The vibrant heart of Piteå with shops, restaurants, and cultural attractions. Ideal for visitors looking to experience local life and access amenities easily. | Piteå Museum, Piteå Church, Shopping streets, Local cafes and restaurants |
| Piteå Archipelago | A stunning natural area with beautiful islands and outdoor activities. Perfect for nature lovers and those seeking tranquility and scenic views. | Piteå Archipelago tours, Fishing and boating, Nature reserves, Hiking trails |
| Malmberget | A historic mining town with unique architecture and culture. Attracts visitors interested in mining history and local traditions. | Malmberget Museum, Old mining sites, Local art shops |
| Husum | A picturesque village known for its stunning nature and calm atmosphere. Ideal for travelers looking for a peaceful retreat amidst nature. | Lakes and forests, Nature walks, Fishing spots |
| Furuvik | A family-friendly area with amusement parks and zoo, great for families on vacation. Offers fun activities for all ages. | Furuvik Amusement Park, Furuvik Zoo, Beaches |
| Kåbdalis | A well-known ski destination during winter and a hub for outdoor activities. Attracts winter sports enthusiasts and adventure seekers. | Ski slopes, Snowboarding, Hiking trails |
| Rönnskär | An industrial area that attracts visitors interested in the local economy and history. Offers unique insights into Piteå's development. | Industrial sites, Local attractions, Historical points |
| Lund | A quaint suburb known for its scenic beauty and proximity to nature. Great for those looking for a quiet stay with easy access to the city. | Parks and gardens, Scenic views, Local eateries |
Understanding Airbnb License Requirements & STR Laws in Piteå (2025)
While Piteå, Norrbotten County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piteå to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Piteå (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Piteåbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quiet home close to town & Nolia
Entire Place • 4 bedrooms
Modern house in central Piteå
Entire Place • 4 bedrooms
Villa B.
Entire Place • 5 bedrooms
Charmigt hus
Entire Place • 3 bedrooms
The Yellow Cabin
Entire Place • 1 bedroom
Large villa up to 10 people
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Piteå (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Piteå based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guestly Homes | 7 | $71,888 | 7 | 5.00/5.0 |
| Tomas | 1 | $40,814 | 8 | 5.00/5.0 |
| Daniel | 1 | $37,349 | 36 | 4.92/5.0 |
| Host #489749374 | 1 | $31,304 | 0 | N/A/5.0 |
| Camilla | 1 | $22,722 | 7 | 5.00/5.0 |
| Peter | 1 | $18,751 | 63 | 5.00/5.0 |
| Sandra | 1 | $18,550 | 3 | 5.00/5.0 |
| Theo | 1 | $17,028 | 12 | 4.83/5.0 |
| Catharina | 1 | $15,017 | 21 | 4.95/5.0 |
| Sarah | 1 | $12,705 | 15 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piteå.
Dive Deeper: Advanced Piteå STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piteå. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPiteå Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Piteå
- The Piteå Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Piteå, House properties are the most common (62.7%), reflecting the local real estate landscape.
- Houses represent a significant 62.7% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.9%) offer potential for unique stay experiences.
Piteå Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Piteå
- The dominant room capacity in Piteå is 3 bedrooms listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.0% of the active Airbnb listings in Piteå, indicating a high concentration in these sizes.
- A significant 58.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Piteå.
Piteå Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Piteå
- The most common guest capacity trend in Piteå vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Piteå STR market, accounting for 49.1% of listings.
- 39.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piteå.
- On average, properties in Piteå are equipped to host 4.8 guests.
Piteå Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Piteå
- The most common availability pattern in Piteå falls within the 271-366 days range, representing 84.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Piteå (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Piteå Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
22.9% of total
2 Nights
14 listings
29.2% of total
3 Nights
6 listings
12.5% of total
4-6 Nights
4 listings
8.3% of total
7-29 Nights
7 listings
14.6% of total
30+ Nights
6 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Piteå is 2 Nights, adopted by 29.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Piteå, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.2% of Piteå hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piteå.
Piteå Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
38.7% of total
Moderate
12 listings
38.7% of total
Firm
7 listings
22.6% of total
Cancellation Policy Insights for Piteå
- The prevailing Airbnb cancellation policy trend in Piteå is Flexible, used by 38.7% of listings.
- The market strongly favors guest-friendly terms, with 77.4% of listings offering Flexible or Moderate policies. This suggests guests in Piteå may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.7% market standard in Piteå.
- Regularly review your cancellation policy against competitors and market demand shifts in Piteå.
Piteå STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Piteå
- The overall average booking lead time for vacation rentals in Piteå is 27 days.
- Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Piteå.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Piteå averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Piteå (2025)
Amenity Prevalence
Amenity Insights for Piteå
- Essential amenities in Piteå that guests expect include: Kitchen, Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Piteå: Kitchen, Free parking on premises, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Piteå to stay competitive.
Piteå Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Piteå
- The typical guest profile for Airbnb in Piteå consists of predominantly international visitors (76%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 23.7% of guests.
- Key international markets include Norway (30.9%) and Sweden (23.7%).
- Top languages spoken are English (40.3%) followed by Swedish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Piteå Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Luleå | 88 | $1,075 | $116.36 | 45% |
| Bodens kommun | 28 | $1,050 | $170.43 | 33% |
| Boden | 23 | $952 | $168.67 | 36% |
| Piteå kommun | 56 | $941 | $135.18 | 35% |
| Överkalix kommun | 17 | $749 | $110.26 | 36% |
| Skellefteå | 28 | $710 | $162.11 | 37% |
| Luleå kommun | 16 | $691 | $116.25 | 36% |
| Skellefteå kommun | 51 | $481 | $94.97 | 40% |