Tomelilla, Skåne County Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Tomelilla, Skåne County? Based on AirROI's 2025 dataset (August 2024 – July 2025), the short answer is $5,192 per year — at a $128 nightly rate, 27.4% occupancy, and a N/A RevPAR.
With just 18 active listings, Tomelilla is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 50.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Tomelilla?
In Tomelilla, the headline Airbnb metrics are $5,192 in average annual revenue,27.4% occupancy, $128 ADR, and $0 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Tomelilla?
Understanding the monthly revenue variations for Airbnb listings in Tomelilla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomelilla is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomelilla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,732+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,091 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $388, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomelilla
What Is the Monthly Airbnb Occupancy Rate in Tomelilla?
Maximize your bookings by understanding the Tomelilla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomelilla:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomelilla
What Is the Average Airbnb Nightly Rate in Tomelilla?
Effective short term rental pricing strategy in Tomelilla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomelilla typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Tomelilla
What Is the RevPAR for Airbnb in Tomelilla?
RevPAR in Tomelilla is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Tomelilla
RevPAR Insights for Tomelilla
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Tomelilla benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Tomelilla?
Tomelilla's peak Airbnb season falls in July, August, June, while the softest stretch is February, September, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $1,682 per month
- Occupancy rates average 39.0%
- Daily rates average $149
Shoulder Season
- Revenue averages $770 per month
- Occupancy maintains around 28.0%
- Daily rates hold near $131
Low Season (February, September, December)
- Revenue drops to average $450 per month
- Occupancy decreases to average 20.7%
- Daily rates adjust to average $122
Seasonality Insights for Tomelilla
- Airbnb seasonality in Tomelilla is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Tomelilla's highest earning potential, with monthly revenues climbing to $2,616, occupancy reaching 53.8%, and ADRs peaking at $166.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $325, occupancy could drop to 11.3%, and ADRs may adjust to $118.
- Lower occupancy paired with meaningful seasonality means hosts in Tomelilla need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Tomelilla, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Tomelilla?
Low regulation and minimal registration activity in Tomelilla, Skåne County, Sweden point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Tomelilla to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Tomelilla?
With a compact short-term rental market, Tomelilla gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tomelilla Centrum | The heart of Tomelilla, offering a blend of local shops, restaurants, and cultural sites. Ideal for guests wanting to experience the local lifestyle and amenities. | Tomelilla Museum, Tomelilla Art Gallery, local cafes and restaurants |
| Österlen | A picturesque coastal region known for its stunning landscapes and artistic communities. It's a popular destination for tourists seeking nature, art, and tranquility. | Stenshuvud National Park, Br ösarps Backar, local art galleries, beaches, österlen vineyards |
| Ystad | Famous for its medieval town and beautiful beaches. A hotspot for tourists, particularly those interested in history and the stunning coastal scenery. | Ystad Abbey, Ystad Harbor, Söderport, Falkenberg Beach, local cinema scene |
| Simrishamn | A charming seaside town that serves as a gateway to the Österlen region. Offers a relaxed atmosphere with beautiful waterfront views. | Simrishamn's harbor, local markets, Olearys Simrishamn, art galleries, Scenic walks along the coast |
| Kivik | Known for its apples and scenic coastal views. Offers a rural escape with opportunities for fruit-picking and exploring nature. | Kivik Beach, Kivik's apple orchards, Kivik Art Centre, local restaurants |
| Brösarp | Nestled in the hills, Brösarp is perfect for nature lovers seeking outdoor activities such as hiking and cycling. A hidden gem for tourists. | Brösarps Backar, hiking trails, local eateries |
| Borrby | A small coastal village with a quaint atmosphere, attracting visitors looking for relaxation and beach time, along with local events throughout summer. | Borrby Beach, local flea markets, beachfront restaurants |
| Vitemölle | This idyllic seaside location is perfect for summer guests looking to unwind by the sea, with beautiful beaches and scenic nature walks. | Vitemölle Beach, nature trails, beachfront cafes |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Tomelilla offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Tomelilla?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomelilla
- The Tomelilla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomelilla, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Tomelilla Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomelilla
- The dominant room capacity in Tomelilla is 1 bedroom listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Tomelilla, indicating a high concentration in these sizes.
- With over half the market (55.6%) consisting of studios or 1-bedroom units, Tomelilla is particularly well-suited for individuals or couples.
Tomelilla Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomelilla
- The most common guest capacity trend in Tomelilla vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Tomelilla STR market, accounting for 61.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomelilla.
- On average, properties in Tomelilla are equipped to host 4.6 guests.
What Amenities Do Airbnb Guests Expect in Tomelilla?
Amenity Prevalence
Amenity Insights for Tomelilla
- Popular amenities like Dishes and silverware, Refrigerator, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tomelilla to stay competitive.
Dive Deeper: Advanced Tomelilla STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomelilla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomelilla Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Tomelilla
- The typical guest profile for Airbnb in Tomelilla consists of a mix of domestic (57%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 57.4% of guests.
- Key international markets include Sweden (57.4%) and Germany (14.8%).
- Top languages spoken are English (41.3%) followed by Swedish (21.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Tomelilla Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomelilla
- The most common availability pattern in Tomelilla falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tomelilla (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Tomelilla?
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomelilla
- The overall average booking lead time for vacation rentals in Tomelilla is 60 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Tomelilla.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Tomelilla averages to identify opportunities for dynamic pricing adjustments.
Tomelilla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
47.1% of total
2 Nights
3 listings
17.6% of total
3 Nights
2 listings
11.8% of total
30+ Nights
4 listings
23.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tomelilla is 1 Night, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Tomelilla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.5%) caters to monthly stays (30+ nights) in Tomelilla, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.1% of Tomelilla hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomelilla.
Tomelilla Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
2 listings
11.1% of total
Flexible
8 listings
44.4% of total
Moderate
4 listings
22.2% of total
Firm
3 listings
16.7% of total
Strict
1 listings
5.6% of total
Cancellation Policy Insights for Tomelilla
- The prevailing Airbnb cancellation policy trend in Tomelilla is Flexible, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (22.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Tomelilla.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomelilla.
What Do the Top Airbnb Listings in Tomelilla Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomelillabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely home in Tomelilla with kitchen
Entire Place • 1 bedroom
Family oasis with spa bath, game room and garden
Entire Place • 3 bedrooms
Beautiful home in Tomelila with kitchen
Entire Place • 2 bedrooms
Apartment with own entrance.
Entire Place • 1 bedroom
The small farmhouse in Österlen
Entire Place • 1 bedroom
Large home on central farm in Tomelilla Österlen
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Tomelilla?
Learn from the best! This table showcases top-performing Airbnb hosts in Tomelilla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $15,045 | 2 | Not Rated |
| Hanna | 1 | $14,223 | 50 | 4.68/5.0 |
| Novasol | 1 | $10,495 | 1 | Not Rated |
| Sabine | 1 | $9,493 | 71 | 4.77/5.0 |
| Ananda | 1 | $8,671 | 43 | 4.95/5.0 |
| Marcus | 1 | $6,672 | 41 | 4.90/5.0 |
| Asmaa | 2 | $6,508 | 13 | 4.35/5.0 |
| Eva | 1 | $5,013 | 82 | 4.82/5.0 |
| Hannah | 1 | $3,901 | 55 | 5.00/5.0 |
| Martin | 1 | $2,944 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomelilla.
How Does Tomelilla's Airbnb Market Compare to Nearby Cities?
How does the Tomelilla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Copenhagen, Tomelilla has 22 percentage points lower occupancy and about $75 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Råbylille Strand | 33 | $2,030 | $205.88 | 42% |
| Copenhagen | 10,190 | $1,963 | $203.63 | 49% |
| Skovshoved | 46 | $1,844 | $306.64 | 41% |
| Vellinge | 17 | $1,753 | $177.39 | 45% |
| Frederiksberg | 1,170 | $1,745 | $201.86 | 48% |
| Perstorps kommun | 15 | $1,719 | $151.74 | 48% |
| Östra Göinge kommun | 10 | $1,647 | $202.47 | 44% |
| Greve Strand | 56 | $1,628 | $177.22 | 49% |
| Kastrup | 81 | $1,626 | $167.59 | 49% |
| Klausdorf | 17 | $1,612 | $138.95 | 47% |
Frequently Asked Questions About Airbnb in Tomelilla
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Tomelilla.
How much do Airbnb hosts make in Tomelilla?
Tomelilla hosts earn about $5,192 per year on average, with an average nightly rate of $128 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Tomelilla, Skåne County, not the ceiling for the best operators. Source: AirROI 2025 data, Tomelilla market, August 2024 to July 2025.
What is the average Airbnb occupancy rate in Tomelilla?
The average Airbnb occupancy rate in Tomelilla is 27.4%. July is the strongest month and December is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Tomelilla?
Listings in Tomelilla average $128 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Tomelilla?
Tomelilla currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Tomelilla?
AirROI currently classifies the short-term rental regulation level in Tomelilla as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Tomelilla?
RevPAR in Tomelilla is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Tomelilla?
Occupancy of 27.4% means Tomelilla is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,192, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Tomelilla?
The average booking lead time in Tomelilla is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Tomelilla?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Tomelilla include Tomelilla Centrum, Österlen, Ystad. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Tomelilla?
entire_home listings make up 94.4% of the active supply in Tomelilla. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Tomelilla compare to nearby Airbnb markets?
Among neighboring markets, Råbylille Strand posts $24,355 in average annual revenue with 41.8% occupancy, compared to Tomelilla's $5,192 and 27.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Tomelilla?
July is the highest-revenue month in Tomelilla, while December is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-07-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.