Märsta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Märsta in 2025? Explore comprehensive Airbnb analytics for Märsta, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Märsta, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Märsta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Märsta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Märsta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Märsta (2025)
Understanding the monthly revenue variations for Airbnb listings in Märsta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Märsta is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Märsta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,472+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $906 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $521 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $260, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Märsta
Märsta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Märsta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Märsta:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Märsta
Average Daily Rate (ADR) Airbnb Trends in Märsta (2025)
Effective short term rental pricing strategy in Märsta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Märsta typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $38 per night.
Average Daily Rate (ADR) Trend by Month in Märsta
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Airbnb Seasonality Analysis & Trends in Märsta (2025)
Peak Season (August, July, June)
- Revenue averages $1,040 per month
- Occupancy rates average 35.5%
- Daily rates average $91
Shoulder Season
- Revenue averages $612 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $79
Low Season (January, February, November)
- Revenue drops to average $395 per month
- Occupancy decreases to average 22.4%
- Daily rates adjust to average $67
Seasonality Insights for Märsta
- The Airbnb seasonality in Märsta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Märsta's highest earning potential, with monthly revenues capable of climbing to $1,306, occupancy reaching a high of 46.7%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $281, occupancy could drop to 18.4%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Märsta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Märsta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Märsta (2025)
Exploring the top neighborhoods for short-term rentals in Märsta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Märsta Centrum | The heart of Märsta, offering convenient access to shops, restaurants, and transport links. Ideal for visitors needing a central hub close to Arlanda Airport. | Märsta Church, Steninge Palace, Färingsö Park, Märsta square, Shopping centers |
| Steninge | A picturesque residential area known for its beautiful castle and gardens. Attracts tourists interested in history and nature. | Steninge Palace, Steninge Nature Reserve, Art gallery, Historic architecture, Walking trails |
| Arlanda | Famous for its international airport, this area is perfect for travelers needing overnight accommodations or convenience near flights. | Arlanda Airport, Sky City, Aero advenure park, Shopping at Arlanda, Nearby hotels |
| Sigtuna | One of Sweden's oldest towns, offering a charming atmosphere and historical significance. Great for guests looking for culture and picturesque views. | Sigtuna City, Sigtuna Museum, Lake Mälaren, Historical ruins, Shopping and dining |
| Tullinge | A quiet suburban area with good transport links to Stockholm and nature trails, appealing to both business travelers and tourists looking to explore. | Nearby lakes, Nature reserves, Walking trails, Family-friendly parks, Local dining options |
| Upplands Väsby | A vibrant town with shopping and cultural events, offering a balance of urban life and accessibility to surrounding nature areas. | Upplands Väsby Shopping Center, Väsby Golf Club, Nature reserves, Cultural events, Local parks |
| Bålsta | A charming small town close to Märsta, offering a peaceful stay with easy access to both urban and rural attractions. | Bålsta Canal, Fjättravallen, Historical sites, Local dining, Nature walks |
| Kista | Known as a tech hub, great for business travelers and tourists wanting a mix of modern amenities and cultural diversity. | Kista Galleria, Tech parks, Cultural centers, Diverse dining, Public transport |
Understanding Airbnb License Requirements & STR Laws in Märsta (2025)
While Märsta, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Märsta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Märsta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Märstabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rural but at the same time centrally located
Entire Place • 3 bedrooms
Charming cozy entire Nordic style villa 10km from Alanda, close to the castle
Private Room • 4 bedrooms
Fully equipped apartment Arlandastad
Private Room • 1 bedroom
Charming apartment near Arlanda
Entire Place • 1 bedroom
Entire apartment near Arlanda Stockholm
Entire Place • 2 bedrooms
Stylish family house – private pool & home theater
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Märsta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Märsta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Klas | 3 | $20,035 | 88 | 4.37/5.0 |
| Mariana | 1 | $15,167 | 95 | 4.91/5.0 |
| Michelle | 2 | $12,730 | 157 | 4.59/5.0 |
| Uzma | 2 | $8,091 | 22 | 4.81/5.0 |
| Jenny | 1 | $7,330 | 37 | 4.97/5.0 |
| Babar | 2 | $6,462 | 253 | 4.82/5.0 |
| Rickard | 1 | $6,164 | 30 | 4.93/5.0 |
| Irene | 1 | $5,518 | 101 | 4.89/5.0 |
| Petter | 1 | $4,207 | 92 | 5.00/5.0 |
| Host #515798213 | 1 | $4,155 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Märsta.
Dive Deeper: Advanced Märsta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Märsta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMärsta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Märsta
- The Märsta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Märsta, Apartment/Condo properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 7.4%) offer potential for unique stay experiences.
Märsta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Märsta
- The dominant room capacity in Märsta is 1 bedroom listings, making up 25.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 37.0% of the active Airbnb listings in Märsta, indicating a high concentration in these sizes.
- A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Märsta.
Märsta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Märsta
- The most common guest capacity trend in Märsta vacation rentals is listings accommodating 2 guests (22.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Märsta STR market, accounting for 37.0% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Märsta.
- On average, properties in Märsta are equipped to host 3.1 guests.
Märsta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Märsta
- The most common availability pattern in Märsta falls within the 271-366 days range, representing 81.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Märsta (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
Märsta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
69.2% of total
2 Nights
2 listings
7.7% of total
4-6 Nights
3 listings
11.5% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Märsta is 1 Night, adopted by 69.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.9%) of the Märsta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 69.2% of Märsta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Märsta.
Märsta Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
38.5% of total
Moderate
10 listings
38.5% of total
Firm
4 listings
15.4% of total
Strict
2 listings
7.7% of total
Cancellation Policy Insights for Märsta
- The prevailing Airbnb cancellation policy trend in Märsta is Flexible, used by 38.5% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Märsta may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Märsta.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Märsta.
Märsta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Märsta
- The overall average booking lead time for vacation rentals in Märsta is 30 days.
- Guests book furthest in advance for stays during December (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Märsta.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Märsta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Märsta (2025)
Amenity Prevalence
Amenity Insights for Märsta
- Popular amenities like Wifi, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Märsta to stay competitive.
Märsta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Märsta
- The typical guest profile for Airbnb in Märsta consists of predominantly international visitors (80%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 19.7% of guests.
- Key international markets include Sweden (19.7%) and United States (12.4%).
- Top languages spoken are English (39.9%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Märsta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brevik | 14 | $2,389 | $233.73 | 43% |
| Älgö | 40 | $2,264 | $356.34 | 45% |
| Skärmarö | 15 | $2,089 | $342.06 | 34% |
| Norra Lagnö | 10 | $1,849 | $428.40 | 30% |
| Brevikshalvön | 12 | $1,826 | $174.68 | 45% |
| Tyresö kommun | 50 | $1,794 | $245.48 | 36% |
| Sandhamn | 14 | $1,789 | $326.84 | 49% |
| Grisslehamn | 13 | $1,756 | $305.27 | 30% |
| Björkås | 14 | $1,682 | $302.14 | 35% |
| Strömma | 24 | $1,681 | $218.67 | 41% |