Möjaström Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Möjaström in 2025? Explore comprehensive Airbnb analytics for Möjaström, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Möjaström, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Möjaström, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Möjaström Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Möjaström Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Möjaström (2025)
Understanding the monthly revenue variations for Airbnb listings in Möjaström is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Möjaström is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Möjaström across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,179 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,277 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Möjaström
Möjaström Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Möjaström STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Möjaström:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Möjaström
Average Daily Rate (ADR) Airbnb Trends in Möjaström (2025)
Effective short term rental pricing strategy in Möjaström involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Möjaström typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $274+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Möjaström
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Airbnb Seasonality Analysis & Trends in Möjaström (2025)
Peak Season (July, August, June)
- Revenue averages $3,457 per month
- Occupancy rates average 57.3%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,341 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $175
Low Season (January, February, March)
- Revenue drops to average $638 per month
- Occupancy decreases to average 14.7%
- Daily rates adjust to average $177
Seasonality Insights for Möjaström
- The Airbnb seasonality in Möjaström shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Möjaström's highest earning potential, with monthly revenues capable of climbing to $4,546, occupancy reaching a high of 68.8%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $603, occupancy could drop to 10.0%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Möjaström.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Möjaström seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Möjaström (2025)
Exploring the top neighborhoods for short-term rentals in Möjaström? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Möjaström | Charming suburb in Stockholm County known for its picturesque landscapes and proximity to the archipelago. Ideal for nature lovers and travelers seeking a peaceful retreat, yet just a short distance from Stockholm's city center. | Möjaström nature reserve, Archipelago ferry services, Hiking trails, Local gourmet restaurants, Scenic waterfront views, Cultural events during summer |
| Nacka | A vibrant area with great access to both nature and urban experiences, featuring beautiful waterfront views and shopping centers. This location attracts both families and young professionals looking for a mix of relaxation and entertainment. | Nacka Forum shopping center, Saltsjöbaden beach, Nacka Nature Reserve, Local art galleries, Restaurants along the waterfront, Boat trips to Stockholm |
| Värmdö | Centrally located within the Stockholm archipelago, Värmdö is perfect for outdoor enthusiasts, attracting visitors with its beaches, hiking trails, and fun activities like kayaking and sailing. | Grinda island, Djurö national park, Local seafood markets, Summer cottages, Beaches and swimming spots, Outdoor sports facilities |
| Tyresö | Known for its beautiful parks and nature reserves, Tyresö offers a serene environment that's popular for families and nature lovers. It's also conveniently close to Stockholm city, making it an attractive Airbnb spot. | Tyresö Castle, Tyresta National Park, Local lakes for swimming, Nature trails, Cafés and outdoor activities, Cultural events throughout the year |
| Lidingö | An exclusive island just a short distance from Stockholm, Lidingö is characterized by elegant villas, parks, and waterfront activities. Perfect for travelers looking for a peaceful yet upscale getaway. | Lidingö golf club, Lidingövallen sports complex, Tegeluddens naturreservat, Cafés with a view, Exquisite dining options, Historical walking paths |
| Bromma | Known for its easy access to Stockholm by public transport, Bromma features a mix of suburban life and urban convenience, making it a great location for both tourists and business travelers. | Bromma Blocks shopping center, Local parks and recreational areas, Stockholm City Golf Club, Historical landmarks, Cafés and restaurants |
| Sundbyberg | A lively area that has transformed into a trendy neighborhood with a blend of old and new, perfect for younger tourists and business professionals looking for a convenient location near Stockholm. | Sundbyberg city park, Mallarstrand beach, Local theaters, Shopping streets, Cafés and social spots, Proximity to public transport |
| Danderyd | A wealthy suburb known for its quiet neighborhoods and proximity to nature, Danderyd attracts families and those seeking peace and quiet while being close to the capital. | Djursholm castle, Local parks, Walking and biking trails, Shopping centers nearby, Cafés and fine dining, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Möjaström (2025)
While Möjaström, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Möjaström to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Möjaström (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Möjaströmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cederhuset at Södermöja
Entire Place • 2 bedrooms
Timmerstuga på Södermöja
Entire Place • 2 bedrooms
Amazing house on the Best Archipelago Island Möja
Entire Place • 3 bedrooms
House by the sea Sthlm archipelago
Entire Place • 4 bedrooms
New stylish summerhouse on Södermöja
Entire Place • 3 bedrooms
Large lake plot on Byholmen, Möja archipelago
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Möjaström (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Möjaström based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johannes | 1 | $30,762 | 10 | 5.00/5.0 |
| Stefan | 2 | $26,438 | 105 | 4.88/5.0 |
| Host #465341643 | 1 | $26,350 | 6 | 4.83/5.0 |
| Tommy | 4 | $26,214 | 68 | 4.73/5.0 |
| Ellinor | 1 | $25,983 | 25 | 4.80/5.0 |
| Pia | 1 | $25,072 | 24 | 4.92/5.0 |
| Björn | 1 | $21,210 | 48 | 4.98/5.0 |
| Paula | 1 | $17,203 | 10 | 5.00/5.0 |
| Gabriel | 2 | $16,670 | 123 | 4.96/5.0 |
| Dick | 1 | $14,079 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Möjaström.
Dive Deeper: Advanced Möjaström STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Möjaström. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMöjaström Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Möjaström
- The Möjaström Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Möjaström, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Möjaström Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Möjaström
- The dominant room capacity in Möjaström is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Möjaström, indicating a high concentration in these sizes.
- A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Möjaström.
Möjaström Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Möjaström
- The most common guest capacity trend in Möjaström vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Möjaström STR market, accounting for 72.2% of listings.
- 55.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Möjaström.
- On average, properties in Möjaström are equipped to host 5.2 guests.
Möjaström Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Möjaström
- The most common availability pattern in Möjaström falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Möjaström (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Möjaström Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.9% of total
2 Nights
3 listings
17.6% of total
3 Nights
6 listings
35.3% of total
4-6 Nights
5 listings
29.4% of total
7-29 Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Möjaström is 3 Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 35.3% of Möjaström hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Möjaström.
Möjaström Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.8% of total
Moderate
4 listings
23.5% of total
Firm
4 listings
23.5% of total
Strict
7 listings
41.2% of total
Cancellation Policy Insights for Möjaström
- The prevailing Airbnb cancellation policy trend in Möjaström is Strict, used by 41.2% of listings.
- A majority (64.7%) of hosts in Möjaström utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41.2% market standard in Möjaström.
- With 41.2% using Strict terms, this is a viable option in Möjaström, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Möjaström.
Möjaström STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Möjaström
- The overall average booking lead time for vacation rentals in Möjaström is 82 days.
- Guests book furthest in advance for stays during November (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Möjaström.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Möjaström averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Möjaström (2025)
Amenity Prevalence
Amenity Insights for Möjaström
- Essential amenities in Möjaström that guests expect include: Refrigerator. Lacking these (this) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Möjaström: Refrigerator.
- Consider adding popular differentiators like Dishes and silverware or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Möjaström to stay competitive.
Möjaström Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Möjaström
- The typical guest profile for Airbnb in Möjaström consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 36.8% of guests.
- Key international markets include Sweden (36.8%) and Germany (23.2%).
- Top languages spoken are English (34.1%) followed by Swedish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Möjaström Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.21 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Geta | 18 | $1,941 | $232.92 | 44% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |