Södertälje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Södertälje in 2025? Explore comprehensive Airbnb analytics for Södertälje, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Södertälje, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Södertälje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Södertälje Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Södertälje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Södertälje (2025)
Understanding the monthly revenue variations for Airbnb listings in Södertälje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Södertälje is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Södertälje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,455+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,820 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $709 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $312, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Södertälje
Södertälje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Södertälje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Södertälje:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Södertälje
Average Daily Rate (ADR) Airbnb Trends in Södertälje (2025)
Effective short term rental pricing strategy in Södertälje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Södertälje typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Södertälje
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Airbnb Seasonality Analysis & Trends in Södertälje (2025)
Peak Season (July, June, December)
- Revenue averages $2,039 per month
- Occupancy rates average 37.9%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,632 per month
- Occupancy maintains around 36.9%
- Daily rates hold near $96
Low Season (February, March, October)
- Revenue drops to average $878 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $100
Seasonality Insights for Södertälje
- The Airbnb seasonality in Södertälje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Södertälje's highest earning potential, with monthly revenues capable of climbing to $2,084, occupancy reaching a high of 52.5%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $261, occupancy could drop to 18.6%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Södertälje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Södertälje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Södertälje (2025)
Exploring the top neighborhoods for short-term rentals in Södertälje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Södertälje with easy access to shops, restaurants, and public transport. Ideal for tourists and business travelers looking for convenience and cultural experiences. | Södertälje Canal, Tom Tits Experiment, Södertälje City Park, Södertälje Theater, Kanalbadet |
| Ekenn | A quiet residential area that offers a more local experience and is close to nature. Attractive for families and those looking for a peaceful stay close to amenities. | Lake Turinge, Frösjön Beach, Gåsö Nature Reserve, Södertälje Golf Club, Surahammar |
| Entré Södertälje | A commercial and shopping hub that attracts visitors for shopping, dining, and entertainment options. Great for guests looking for a lively atmosphere. | Entré Södertälje Shopping Center, Café station, Tuna Park, Södertälje City Hall |
| Södertälje South | A suburban area that is increasing in popularity due to its access to public transport and proximity to the city center. Attractive for longer stays and families. | Björkhagen Area, Sundby Gård, Södertälje Brunn, Odenplan |
| Lurudden | Known for its beautiful parks and recreational areas, this neighborhood appeals to those seeking outdoor activities and a serene environment. | Lurudden Park, Nature Reserve, Biking Trails, Local Beaches, Marina |
| Vallhallah | A vibrant community close to Södertälje's industrial parks that offers reasonable accommodations for business visitors and guests looking for affordability. | Vallhallah Park, Cafés and Local Restaurants, Public Transport Accessibility, Nearby Sports Facilities |
| Ronneby | A small locality with a strong historical charm, attracting guests interested in culture and local heritage. | Ronneby Local Museum, Cultural Landmarks, Art Galleries, Nature Walks |
| Tyresta | Close to nature and green areas, Tyresta offers guests a tranquil stay with opportunities for hiking and exploring the outdoors. | Tyresta National Park, Scenic Trails, Nature Photography Spots, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Södertälje (2025)
While Södertälje, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Södertälje to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Södertälje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Södertäljebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sjötomt Villa
Entire Place • 5 bedrooms
Luxury accommodation on beautiful Lake Mälaren with sauna,hot tub.
Entire Place • 3 bedrooms
New production 2 rooms & kitchen, close to commuter train
Entire Place • 1 bedroom
Modern & Lakefront Summer cottage with Sauna
Entire Place • 2 bedrooms
Stuga vid sjön
Entire Place • 1 bedroom
Cozy apartment near Stockholm !
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Södertälje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Södertälje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moa | 1 | $71,489 | 15 | 4.67/5.0 |
| Gabriel | 1 | $58,107 | 15 | 5.00/5.0 |
| Esme | 1 | $19,883 | 5 | 4.80/5.0 |
| Maria | 1 | $18,337 | 21 | 4.71/5.0 |
| Host #32277627 | 1 | $14,386 | 4 | 5.00/5.0 |
| Franz | 1 | $11,609 | 4 | 5.00/5.0 |
| Steffen Helge | 1 | $9,608 | 235 | 4.86/5.0 |
| Jarmo | 1 | $9,372 | 9 | 4.67/5.0 |
| Host #274757237 | 1 | $8,333 | 1 | 0.00/5.0 |
| Teo | 1 | $7,919 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Södertälje.
Dive Deeper: Advanced Södert älje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Södertälje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSödertälje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Södertälje
- The Södertälje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Södertälje, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 29.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Södertälje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Södertälje
- The dominant room capacity in Södertälje is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.1% of the active Airbnb listings in Södertälje, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Södertälje is particularly well-suited for individuals or couples.
Södertälje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Södertälje
- The most common guest capacity trend in Södertälje vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Södertälje STR market, accounting for 55.5% of listings.
- 14.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Södertälje.
- On average, properties in Södertälje are equipped to host 3.1 guests.
Södertälje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Södertälje
- The most common availability pattern in Södertälje falls within the 271-366 days range, representing 70.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Södertälje (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Södertälje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
31.8% of total
2 Nights
3 listings
13.6% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
6 listings
27.3% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Södertälje is 1 Night, adopted by 31.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Södertälje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.8% of Södertälje hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Södertälje.
Södertälje Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
47.4% of total
Moderate
3 listings
15.8% of total
Firm
4 listings
21.1% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Södertälje
- The prevailing Airbnb cancellation policy trend in Södertälje is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Södertälje.
- Regularly review your cancellation policy against competitors and market demand shifts in Södertälje.
Södertälje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Södertälje
- The overall average booking lead time for vacation rentals in Södertälje is 35 days.
- Guests book furthest in advance for stays during April (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Södertälje.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Södertälje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Södertälje (2025)
Amenity Prevalence
Amenity Insights for Södertälje
- Essential amenities in Södertälje that guests expect include: Kitchen, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Södertälje: Kitchen, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Södertälje to stay competitive.
Södertälje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Södertälje
- The typical guest profile for Airbnb in Södertälje consists of predominantly international visitors (75%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.0% of guests.
- Key international markets include Germany (27.8%) and Sweden (25%).
- Top languages spoken are English (39.3%) followed by German (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Södertälje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 33 | $3,017 | $320.94 | 53% |
| Brevikshalvön | 10 | $2,318 | $149.93 | 52% |
| Flen | 11 | $2,298 | $137.20 | 47% |
| Norra Lagnö | 10 | $2,119 | $394.02 | 34% |
| Tyresö kommun | 53 | $2,109 | $238.02 | 43% |
| Skärmarö | 10 | $2,074 | $266.22 | 45% |
| Brevik | 17 | $2,002 | $201.09 | 46% |
| Hemmesta | 21 | $1,958 | $246.78 | 45% |
| Vaxholms kommun | 19 | $1,948 | $301.61 | 40% |
| Tyresö | 31 | $1,871 | $286.04 | 49% |