Södertälje Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden
Is Airbnb profitable in Södertälje in 2025? Explore comprehensive Airbnb analytics for Södertälje, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Södertälje, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Södertälje, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Södertälje Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Södertälje Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Södertälje (2025)
Understanding the monthly revenue variations for Airbnb listings in Södertälje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Södertälje is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Södertälje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,633+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,327 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $567 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Södertälje
Södertälje Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Södertälje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Södertälje:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Södertälje
Average Daily Rate (ADR) Airbnb Trends in Södertälje (2025)
Effective short term rental pricing strategy in Södertälje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Södertälje typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $187+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Södertälje
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Airbnb Seasonality Analysis & Trends in Södertälje (2025)
Peak Season (April, August, July)
- Revenue averages $1,913 per month
- Occupancy rates average 41.4%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,244 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $94
Low Season (February, March, June)
- Revenue drops to average $647 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $101
Seasonality Insights for Södertälje
- The Airbnb seasonality in Södertälje shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Södertälje's highest earning potential, with monthly revenues capable of climbing to $2,247, occupancy reaching a high of 41.7%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $417, occupancy could drop to 24.2%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Södertälje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Södertälje seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Södertälje (2025)
Exploring the top neighborhoods for short-term rentals in Södertälje? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Södertälje with easy access to shops, restaurants, and public transport. Ideal for tourists and business travelers looking for convenience and cultural experiences. | Södertälje Canal, Tom Tits Experiment, Södertälje City Park, Södertälje Theater, Kanalbadet |
| Ekenn | A quiet residential area that offers a more local experience and is close to nature. Attractive for families and those looking for a peaceful stay close to amenities. | Lake Turinge, Frösjön Beach, Gåsö Nature Reserve, Södertälje Golf Club, Surahammar |
| Entré Södertälje | A commercial and shopping hub that attracts visitors for shopping, dining, and entertainment options. Great for guests looking for a lively atmosphere. | Entré Södertälje Shopping Center, Café station, Tuna Park, Södertälje City Hall |
| Södertälje South | A suburban area that is increasing in popularity due to its access to public transport and proximity to the city center. Attractive for longer stays and families. | Björkhagen Area, Sundby Gård, Södertälje Brunn, Odenplan |
| Lurudden | Known for its beautiful parks and recreational areas, this neighborhood appeals to those seeking outdoor activities and a serene environment. | Lurudden Park, Nature Reserve, Biking Trails, Local Beaches, Marina |
| Vallhallah | A vibrant community close to Södertälje's industrial parks that offers reasonable accommodations for business visitors and guests looking for affordability. | Vallhallah Park, Cafés and Local Restaurants, Public Transport Accessibility, Nearby Sports Facilities |
| Ronneby | A small locality with a strong historical charm, attracting guests interested in culture and local heritage. | Ronneby Local Museum, Cultural Landmarks, Art Galleries, Nature Walks |
| Tyresta | Close to nature and green areas, Tyresta offers guests a tranquil stay with opportunities for hiking and exploring the outdoors. | Tyresta National Park, Scenic Trails, Nature Photography Spots, Wildlife Watching |
Understanding Airbnb License Requirements & STR Laws in Södertälje (2025)
With 14% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Södertälje. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Södertälje to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 14% licensed listings)
Top Performing Airbnb Properties in Södertälje (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Södertäljebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sjötomt Villa
Entire Place • 5 bedrooms
Luxury accommodation on beautiful Lake Mälaren with sauna,hot tub.
Entire Place • 3 bedrooms
Modern & Lakefront Summer cottage with Sauna
Entire Place • 2 bedrooms
New production 2 rooms & kitchen, close to commuter train
Entire Place • 1 bedroom
Genuine Swedish cottage
Entire Place • N/A
Upscale loft of 90sqm
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Södertälje (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Södertälje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moa | 1 | $60,537 | 15 | 4.67/5.0 |
| Gabriel | 1 | $56,117 | 15 | 5.00/5.0 |
| Maria | 1 | $19,039 | 21 | 4.71/5.0 |
| Esme | 1 | $13,575 | 5 | 4.80/5.0 |
| Steffen Helge | 1 | $10,888 | 235 | 4.86/5.0 |
| Jarmo | 1 | $9,445 | 9 | 4.67/5.0 |
| Franz | 1 | $6,612 | 4 | 5.00/5.0 |
| Dennis | 1 | $5,466 | 48 | 4.85/5.0 |
| Samir | 2 | $4,950 | 16 | 5.00/5.0 |
| Ugnė | 1 | $4,478 | 45 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Södertälje.
Dive Deeper: Advanced Södertälje STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Södertälje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSödertälje Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Södertälje
- The Södertälje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Södertälje, Apartment/Condo properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 32.1% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Södertälje Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Södertälje
- The dominant room capacity in Södertälje is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Södertälje, indicating a high concentration in these sizes.
Södertälje Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Södertälje
- The most common guest capacity trend in Södertälje vacation rentals is listings accommodating 2 guests (35.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Södertälje STR market, accounting for 64.3% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Södertälje.
- On average, properties in Södertälje are equipped to host 3.2 guests.
Södertälje Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Södertälje
- The most common availability pattern in Södertälje falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Södertälje (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Södertälje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
26.9% of total
2 Nights
3 listings
11.5% of total
3 Nights
3 listings
11.5% of total
4-6 Nights
6 listings
23.1% of total
7-29 Nights
4 listings
15.4% of total
30+ Nights
3 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Södertälje is 1 Night, adopted by 26.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Södertälje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 26.9% of Södertälje hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Södertälje.
Södertälje Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
50% of total
Moderate
5 listings
20.8% of total
Firm
4 listings
16.7% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for Södertälje
- The prevailing Airbnb cancellation policy trend in Södertälje is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 70.8% of listings offering Flexible or Moderate policies. This suggests guests in Södertälje may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Södertälje.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Södertälje.
Södertälje STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Södertälje
- The overall average booking lead time for vacation rentals in Södertälje is 30 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Södertälje.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Södertälje averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Södertälje (2025)
Amenity Prevalence
Amenity Insights for Södertälje
- Essential amenities in Södertälje that guests expect include: Kitchen, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Södertälje: Kitchen, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Södertälje to stay competitive.
Södertälje Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Södertälje
- The typical guest profile for Airbnb in Södertälje consists of predominantly international visitors (81%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 19.4% of guests.
- Key international markets include Germany (29.2%) and Sweden (19.4%).
- Top languages spoken are English (42.3%) followed by German (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Södertälje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Älgö | 39 | $2,164 | $356.30 | 47% |
| Skärmarö | 13 | $2,077 | $353.25 | 36% |
| Brevik | 15 | $1,963 | $225.66 | 43% |
| Flen | 10 | $1,951 | $156.06 | 44% |
| Vaxholms kommun | 17 | $1,911 | $316.45 | 40% |
| Brevikshalvön | 11 | $1,877 | $167.03 | 53% |
| Norra Lagnö | 10 | $1,755 | $412.74 | 33% |
| Kungsängen | 10 | $1,732 | $240.78 | 39% |
| Sandhamn | 11 | $1,710 | $313.19 | 50% |
| Tyresö kommun | 57 | $1,691 | $236.47 | 40% |