Upplands Väsby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stockholm County, Sweden

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Upplands Väsby in 2025? Explore comprehensive Airbnb analytics for Upplands Väsby, Stockholm County, Sweden to uncover income potential. This 2025 STR market report for Upplands Väsby, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Upplands Väsby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upplands Väsby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Upplands Väsby Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$99
The average rental revenue earned for an occupied room per day in Upplands Väsby.
Occupancy Rate(?)
29.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,516
Typical annual income for an Airbnb listing in Upplands Väsby. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-37.1%
Significant decrease (-37.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Upplands Väsby.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Upplands Väsby.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Upplands Väsby (2025)

Understanding the monthly revenue variations for Airbnb listings in Upplands Väsby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upplands Väsby is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upplands Väsby across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,774+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,277 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $680 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $313, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Upplands Väsby

Upplands Väsby Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Upplands Väsby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upplands Väsby:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Upplands Väsby

Average Daily Rate (ADR) Airbnb Trends in Upplands Väsby (2025)

Effective short term rental pricing strategy in Upplands Väsby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upplands Väsby typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $221+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
  • Typical properties (Median) charge around $63 per night.
  • Entry-level properties (Bottom 25%) earn around $46 per night.

Average Daily Rate (ADR) Trend by Month in Upplands Väsby

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Airbnb Seasonality Analysis & Trends in Upplands Väsby (2025)

Peak Season (December, August, February)
  • Revenue averages $1,391 per month
  • Occupancy rates average 37.9%
  • Daily rates average $97
Shoulder Season
  • Revenue averages $1,080 per month
  • Occupancy maintains around 33.0%
  • Daily rates hold near $99
Low Season (March, June, September)
  • Revenue drops to average $791 per month
  • Occupancy decreases to average 24.4%
  • Daily rates adjust to average $96

Seasonality Insights for Upplands Väsby

  • The Airbnb seasonality in Upplands Väsby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Upplands Väsby's highest earning potential, with monthly revenues capable of climbing to $1,427, occupancy reaching a high of 44.1%, and ADRs peaking at $123.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $651, occupancy could drop to 16.9%, and ADRs may adjust down to $82.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upplands Väsby.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Upplands Väsby seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Upplands Väsby (2025)

Exploring the top neighborhoods for short-term rentals in Upplands Väsby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Väsby Centrum
The heart of Upplands Väsby, Väsby Centrum offers a mix of shopping, dining, and entertainment options. It's easily accessible via public transport and attracts both tourists and locals.
Väsby Centrum shopping mall, Väsby Park, Café Tillsammans, Väsby Library, Upplands Väsby Museum
Smedby
A peaceful suburban area with family-friendly amenities and parks, making it attractive for families looking for longer stays or visits due to proximity to nature.
Smedby Park, Norrviken, local shops and cafes, Smedby Primary School, forest trails
Rotebro
Known for its convenient transport links and suburban atmosphere, Rotebro appeals to those looking for a balance of city life and quiet residential areas, ideal for business travelers.
Rotebro station, Rotebro Park, local restaurants, Mälaren lake access
Barkarby
Located near shopping areas and with great transport links to Stockholm, Barkarby is attractive for tourists looking for accessibility to the city while enjoying a suburban lifestyle.
Barkarby Handelsplats, Barkarby station, Kista Galleria nearby
Norrviken
A charming area with beautiful lake views and recreational options, Norrviken is perfect for guests looking to enjoy outdoor activities and nature during their stay.
Norrviken lake, Hiking trails, local cafes and restaurants
Upplands Väsby Kommun
The municipality itself is rich in cultural heritage and recreational opportunities, which makes it a great location for both short and long-term stays.
historical sites, cultural events, cycling paths, natural parks
Väsby Strand
Attractive for its waterfront properties and beautiful views, Väsby Strand draws those who appreciate nature and tranquility, making it a great area for vacation rentals.
Väsby Strand lakes, picnic areas, walking trails
Skäla
A quiet residential neighborhood that serves as a great base for exploring the surrounding natural landscapes, ideal for families or groups seeking longer stays.
Skäla Park, nearby forests, community events

Understanding Airbnb License Requirements & STR Laws in Upplands Väsby (2025)

While Upplands Väsby, Stockholm County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upplands Väsby to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Upplands Väsby (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Upplands Väsbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Madeleine and Frank's house

Madeleine and Frank's house

Entire Place • 5 bedrooms

$21,572
Revenue
66.5%
Occupancy
$173.85
Daily Rate
Semi-detached house in Central Väsby

Semi-detached house in Central Väsby

Entire Place • 4 bedrooms

$19,189
Revenue
43.9%
Occupancy
$187.27
Daily Rate
Cosy Home with Jacuzzi

Cosy Home with Jacuzzi

Entire Place • 2 bedrooms

$12,655
Revenue
34.3%
Occupancy
$140.77
Daily Rate
Super nice place to stay

Super nice place to stay

Entire Place • 1 bedroom

$11,828
Revenue
60.9%
Occupancy
$68.28
Daily Rate
Home in Runby

Home in Runby

Entire Place • 3 bedrooms

$9,517
Revenue
26.6%
Occupancy
$176.35
Daily Rate
Nice villa with a great view

Nice villa with a great view

Entire Place • 3 bedrooms

$5,443
Revenue
10.4%
Occupancy
$274.75
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Upplands Väsby (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Upplands Väsby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Francesco1$21,57245.00/5.0
Louis1$19,18985.00/5.0
Martyna1$12,6552Not Rated
Wisam1$11,828164.44/5.0
Venkat1$9,5172Not Rated
Ten Hotel2$8,764114.44/5.0
Matilda1$5,443164.69/5.0
Joonatan1$4,82194.89/5.0
Cornelia1$3,512294.79/5.0
Luz Nirida1$2,74165.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upplands Väsby.

Dive Deeper: Advanced Upplands Väsby STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upplands Väsby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Upplands Väsby Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Upplands Väsby

  • The Upplands Väsby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Upplands Väsby, Apartment/Condo properties are the most common (55%), reflecting the local real estate landscape.
  • Houses represent a significant 45% portion, catering likely to families or larger groups.

Upplands Väsby Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Upplands Väsby

  • The dominant room capacity in Upplands Väsby is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Upplands Väsby, indicating a high concentration in these sizes.
  • A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Upplands Väsby.

Upplands Väsby Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Upplands Väsby

  • The most common guest capacity trend in Upplands Väsby vacation rentals is listings accommodating 2 guests (20%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Upplands Väsby STR market, accounting for 35.0% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upplands Väsby.
  • On average, properties in Upplands Väsby are equipped to host 3.2 guests.

Upplands Väsby Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Upplands Väsby

  • The most common availability pattern in Upplands Väsby falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Upplands Väsby (40%), reflecting common guest stay durations or potential owner blocking patterns.

Upplands Väsby Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.3%)

1 Night

5 listings

26.3% of total

2 Nights (10.5%)

2 Nights

2 listings

10.5% of total

3 Nights (10.5%)

3 Nights

2 listings

10.5% of total

4-6 Nights (21.1%)

4-6 Nights

4 listings

21.1% of total

30+ Nights (31.6%)

30+ Nights

6 listings

31.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Upplands Väsby is 30+ Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (31.6%) caters to monthly stays (30+ nights) in Upplands Väsby, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 31.6% of Upplands Väsby hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upplands Väsby.

Upplands Väsby Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (52.6%)

Flexible

10 listings

52.6% of total

Moderate (10.5%)

Moderate

2 listings

10.5% of total

Firm (36.8%)

Firm

7 listings

36.8% of total

Cancellation Policy Insights for Upplands Väsby

  • The prevailing Airbnb cancellation policy trend in Upplands Väsby is Flexible, used by 52.6% of listings.
  • There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 52.6% market standard in Upplands Väsby.
  • Given the high prevalence of Flexible policies (52.6%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Upplands Väsby.

Upplands Väsby STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Upplands Väsby

  • The overall average booking lead time for vacation rentals in Upplands Väsby is 34 days.
  • Guests book furthest in advance for stays during July (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Upplands Väsby.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Upplands Väsby averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Upplands Väsby (2025)

Amenity Prevalence

Amenity Insights for Upplands Väsby

  • Essential amenities in Upplands Väsby that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Washer, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Upplands Väsby: Kitchen, Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Upplands Väsby to stay competitive.

Upplands Väsby Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Upplands Väsby

  • The typical guest profile for Airbnb in Upplands Väsby consists of predominantly international visitors (76%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 23.8% of guests.
  • Key international markets include Sweden (23.8%) and Spain (14.3%).
  • Top languages spoken are English (41.4%) followed by Swedish (10.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Spain.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Upplands Väsby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Älgö37$2,558$371.6743%
Skärmarö15$2,332$350.0931%
Brevik15$2,291$232.0139%
Brevikshalvön12$2,280$182.1952%
Vaxholms kommun17$2,192$333.5541%
Björkås13$2,168$318.7636%
Sandhamn14$2,138$332.7145%
Norra Lagnö10$2,134$441.9532%
Hemmesta24$2,011$269.6346%
Tyresö kommun49$1,975$251.8042%

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