Södermalm Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Stockholms län, Sweden
Is Airbnb profitable in Södermalm in 2026? Explore comprehensive Airbnb analytics for Södermalm, Stockholms län, Sweden to uncover income potential. This 2026 STR market report for Södermalm, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Södermalm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Södermalm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Södermalm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Södermalm (2026)
Understanding the monthly revenue variations for Airbnb listings in Södermalm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Södermalm is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Södermalm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,248+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,114 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,867, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Södermalm
Södermalm Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Södermalm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Södermalm:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 43% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Södermalm
Average Daily Rate (ADR) Airbnb Trends in Södermalm (2026)
Effective short term rental pricing strategy in Södermalm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Södermalm typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Södermalm
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Airbnb Seasonality Analysis & Trends in Södermalm (2026)
Peak Season (August, October, September)
- Revenue averages $4,702 per month
- Occupancy rates average 68.4%
- Daily rates average $202
Shoulder Season
- Revenue averages $3,294 per month
- Occupancy maintains around 50.6%
- Daily rates hold near $198
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $200
Seasonality Insights for Södermalm
- The Airbnb seasonality in Södermalm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Södermalm's highest earning potential, with monthly revenues capable of climbing to $5,283, occupancy reaching a high of 79.9%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Södermalm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Södermalm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Södermalm (2026)
Exploring the top neighborhoods for short-term rentals in Södermalm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Södermalm Strand | Scenic waterfront area with stunning views of the city and a vibrant atmosphere. Ideal for tourists enjoying walks along the waterfront, cafes, and cultural venues. | Södermalm Waterfront, Monteliusvägen, Fotografiska, The Museum of Spirits, Skanstull Beach |
| SoFo (South of Folkungagatan) | Trendy neighborhood known for its bohemian vibe and artistic scene. A hub for young creatives and locals, it offers a variety of shops, bars, and restaurants. | Theatre of Östergötland, Söderhallarna, Glassworks, Café String, Skulpturmuseum |
| Zinkensdamm | Family-friendly area with parks and recreational facilities. Popular with both families and tourists seeking a quieter experience while still close to central Stockholm. | Zinkensdamm Park, Monteliusvägen, Asplundsgärde, Mälaren Lakeside |
| Hornstull | A lively district with a mix of restaurants, shops, and a bustling market. Conveniently located near the waterfront and attractions, ideal for young travelers. | Hornstull Market, Långholmen Beach, Mälaren, Hornstull Strand, Långholmens Castle |
| Slussen | Vital transportation hub with close proximity to the Old Town and Gamla Stan. A prime location for tourists who want easy access to multiple attractions in Stockholm. | Katarinahissen, Slussen Bridge, Gamla Stan, Djurgården, Sodermalm's Nightlife |
| Viadukten | A unique area known for its historic arches and industrial charm. It attracts those interested in Stockholm's architectural beauty and history. | Stockholm Spice Mill, Viadukten Park, The Old Railway Bridge, Historical Exhibitions |
| Katarina | A charming historic district with a mix of old buildings and modern cafes. It offers a view of the Riddarfjärden bay and easy access to public transport. | Katarina Church, Riddarfjärden Bay, Café Puck, Rooftop Views |
| Björngårdsgatan | Quiet residential street with proximity to parks and local shops. A charming neighborhood that appeals to families and those looking for a local experience. | Tantolunden Park, Local Bakeries, Family-friendly Playgrounds |
Understanding Airbnb License Requirements & STR Laws in Södermalm (2026)
While Södermalm, Stockholms län, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Södermalm to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Södermalm (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Södermalmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful apartment in the heart of Old Town
Entire Place • 2 bedrooms
Visit Stockholm on foot
Entire Place • 2 bedrooms
Family SoFo apartment
Entire Place • 3 bedrooms
Exclusive 2-Bedroom APT in a great location
Entire Place • 2 bedrooms
Cozy 2-bedroom APT in middle of Södermalm
Entire Place • 2 bedrooms
Lovely apartment in Old Town
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Södermalm (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Södermalm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bella | 3 | $127,533 | 72 | 4.86/5.0 |
| Lukas | 3 | $123,477 | 140 | 4.83/5.0 |
| Jonathan | 2 | $111,382 | 58 | 4.79/5.0 |
| Stay Inn Apartments | 3 | $80,604 | 41 | 4.31/5.0 |
| Old Town | 1 | $57,787 | 87 | 4.59/5.0 |
| Axel | 1 | $57,754 | 16 | 4.94/5.0 |
| StayPlus | 3 | $49,382 | 41 | 4.68/5.0 |
| Robert O Yasmin | 1 | $45,620 | 35 | 4.31/5.0 |
| Sofia | 1 | $42,754 | 7 | 5.00/5.0 |
| Fredrik | 2 | $37,336 | 76 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Södermalm.
Dive Deeper: Advanced Södermalm STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Södermalm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSödermalm Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Södermalm
- The Södermalm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Södermalm, Apartment/Condo properties are the most common (97%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Södermalm Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Södermalm
- The dominant room capacity in Södermalm is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.7% of the active Airbnb listings in Södermalm, indicating a high concentration in these sizes.
- With over half the market (54.5%) consisting of studios or 1-bedroom units, Södermalm is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Södermalm.
Södermalm Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Södermalm
- The most common guest capacity trend in Södermalm vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Södermalm STR market, accounting for 72.8% of listings.
- On average, properties in Södermalm are equipped to host 3.4 guests.
Södermalm Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Södermalm
- The most common availability pattern in Södermalm falls within the 181-270 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Södermalm (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Södermalm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.1% of total
2 Nights
5 listings
15.2% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
2 listings
6.1% of total
7-29 Nights
4 listings
12.1% of total
30+ Nights
17 listings
51.5% of total
Key Insights
- The most prevalent minimum stay requirement in Södermalm is 30+ Nights, adopted by 51.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.5%) caters to monthly stays (30+ nights) in Södermalm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.5% of Södermalm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Södermalm.
Södermalm Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3% of total
Flexible
18 listings
54.5% of total
Moderate
10 listings
30.3% of total
Firm
3 listings
9.1% of total
Strict
1 listings
3% of total
Cancellation Policy Insights for Södermalm
- The prevailing Airbnb cancellation policy trend in Södermalm is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 84.8% of listings offering Flexible or Moderate policies. This suggests guests in Södermalm may expect booking flexibility.
- Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Södermalm.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Södermalm.
Södermalm STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Södermalm
- The overall average booking lead time for vacation rentals in Södermalm is 33 days.
- Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Södermalm.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Södermalm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Södermalm (2026)
Amenity Prevalence
Amenity Insights for Södermalm
- Essential amenities in Södermalm that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Södermalm: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Södermalm to stay competitive.
Södermalm Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Södermalm
- The typical guest profile for Airbnb in Södermalm consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.3% of guests.
- Key international markets include United States (17.9%) and Germany (11.2%).
- Top languages spoken are English (42.9%) followed by French (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Södermalm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kungsholmen | 12 | $3,375 | $234.48 | 62% |
| Skärmarö | 15 | $2,471 | $358.97 | 36% |
| Sandhamn | 16 | $2,392 | $408.10 | 43% |
| Österskär | 12 | $2,375 | $329.49 | 46% |
| Älgö | 36 | $2,306 | $376.56 | 43% |
| Vaxholms kommun | 17 | $2,277 | $364.50 | 41% |
| Tyresö kommun | 49 | $2,209 | $276.74 | 45% |
| Brevikshalvön | 11 | $2,195 | $186.51 | 45% |
| Brevik | 15 | $2,173 | $237.38 | 42% |
| Räknäs | 18 | $2,147 | $392.44 | 42% |