Örnsköldsvik Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västernorrland County, Sweden
Is Airbnb profitable in Örnsköldsvik in 2025? Explore comprehensive Airbnb analytics for Örnsköldsvik, Västernorrland County, Sweden to uncover income potential. This 2025 STR market report for Örnsköldsvik, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Örnsköldsvik, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Örnsköldsvik Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Örnsköldsvik Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Örnsköldsvik (2025)
Understanding the monthly revenue variations for Airbnb listings in Örnsköldsvik is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Örnsköldsvik is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Örnsköldsvik across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,385+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $579, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Örnsköldsvik
Örnsköldsvik Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Örnsköldsvik STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Örnsköldsvik:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Örnsköldsvik
Average Daily Rate (ADR) Airbnb Trends in Örnsköldsvik (2025)
Effective short term rental pricing strategy in Örnsköldsvik involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Örnsköldsvik typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Örnsköldsvik
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Airbnb Seasonality Analysis & Trends in Örnsköldsvik (2025)
Peak Season (July, October, November)
- Revenue averages $1,541 per month
- Occupancy rates average 45.8%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,204 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $101
Low Season (January, February, March)
- Revenue drops to average $999 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $97
Seasonality Insights for Örnsköldsvik
- The Airbnb seasonality in Örnsköldsvik shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Örnsköldsvik's highest earning potential, with monthly revenues capable of climbing to $1,776, occupancy reaching a high of 53.8%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $937, occupancy could drop to 36.5%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Örnsköldsvik.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Örnsköldsvik seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Örnsköldsvik (2025)
Exploring the top neighborhoods for short-term rentals in Örnsköldsvik? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Örnsköldsvik Centrum | The city center of Örnsköldsvik, popular for its shops, restaurants, and cultural attractions. Ideal for guests wanting to explore the city's urban life and amenities. | Örnsköldsvik Museum, Boulongers Bakery, Paradise Beach, Rådhuset, City Park |
| Skuleberget | A beautiful mountain area offering hiking trails and stunning views of the landscape. Ideal for nature lovers and outdoor enthusiasts staying in the area. | Skuleberget Mountain, Hiking Trails, Rugghudden Nature Reserve, Fjällräven Center, Örnsköldsvik's Nature |
| Själevad | A charming village close to Örnsköldsvik with a peaceful atmosphere. Guests can enjoy local culture and nature while being just a short drive from the city. | Själevad Church, Local markets, Nature trails, Nearby lakes, Själevads Å |
| Myrstugor | A serene area ideal for those looking to escape the city and enjoy quiet retreats. Great for hosting families or groups seeking tranquility. | Myrstugor Cabins, Hiking Trails, Lake Myre, Local fauna, Picnic areas |
| Domsjö | A small and cozy neighborhood close to Örnsköldsvik, offering scenic views and a friendly community. Perfect for visitors looking for a relaxed stay with options for local dining. | Domsjö Beach, Fishing spots, Local restaurants, Nature walks, Nearby parks |
| Bjästa | A picturesque village just outside Örnsköldsvik, known for its agricultural landscape. Attracts guests looking for a charming rural experience with easy access to urban amenities. | Bjästa's Farm Shops, Local artisanal food, Nature exploration, Cultural events, Bjästa Park |
| Eldforsen | A hidden gem located along the coast, popular for its beautiful beaches and scenic views. Great for beach lovers and those looking to enjoy water activities. | Eldforsen Beach, Water sports, Coastal hiking trails, Bird watching, Nearby fishing spots |
| Örnsköldsvik Coastal Path | A striking coastal area perfect for those who enjoy hiking and scenic strolls. Visitors can explore the natural beauty of the coastline, making it a popular spot for tourists. | Örnsköldsvik Coastal Path, Wildlife watching, Coastal fishing, Beach access, Picnic spots |
Understanding Airbnb License Requirements & STR Laws in Örnsköldsvik (2025)
While Örnsköldsvik, Västernorrland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Örnsköldsvik to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Örnsköldsvik (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Örnsköldsvikbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Townhouse in Gullänget / Örnsköldsvik
Entire Place • 4 bedrooms
Newly renovated farmhouse in Örnsköldsvik by the sea
Entire Place • 3 bedrooms
Overnight apartment with private entrance and patio
Entire Place • 1 bedroom
Lilla Huset on Tallberg
Entire Place • 2 bedrooms
Fresh apartment near Örnsköldsvik
Entire Place • 1 bedroom
Renovated detached house in Höga Kusten
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Örnsköldsvik (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Örnsköldsvik based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Erika | 1 | $30,192 | 21 | 4.81/5.0 |
| Niklas | 2 | $18,049 | 168 | 4.68/5.0 |
| Häggbergs | 1 | $16,396 | 30 | 4.87/5.0 |
| Samuel | 1 | $15,959 | 54 | 4.96/5.0 |
| Roger | 1 | $15,317 | 76 | 4.93/5.0 |
| Victor | 1 | $14,496 | 38 | 4.89/5.0 |
| Lena | 1 | $11,988 | 57 | 4.96/5.0 |
| Linda | 1 | $11,862 | 97 | 4.88/5.0 |
| Cecilia | 1 | $11,366 | 57 | 4.91/5.0 |
| Mathilda | 1 | $10,326 | 24 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Örnsköldsvik.
Dive Deeper: Advanced Örnsköldsvik STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Örnsköldsvik. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÖrnsköldsvik Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Örnsköldsvik
- The Örnsköldsvik Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Örnsköldsvik, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 19% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 9.6%) offer potential for unique stay experiences.
Örnsköldsvik Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Örnsköldsvik
- The dominant room capacity in Örnsköldsvik is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Örnsköldsvik, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Örnsköldsvik.
Örnsköldsvik Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Örnsköldsvik
- The most common guest capacity trend in Örnsköldsvik vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Örnsköldsvik STR market, accounting for 52.4% of listings.
- 19.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Örnsköldsvik.
- On average, properties in Örnsköldsvik are equipped to host 4.3 guests.
Örnsköldsvik Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Örnsköldsvik
- The most common availability pattern in Örnsköldsvik falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Örnsköldsvik (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Örnsköldsvik Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
42.9% of total
2 Nights
4 listings
19% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
3 listings
14.3% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
3 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Örnsköldsvik is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Örnsköldsvik Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Örnsköldsvik, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Örnsköldsvik hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Örnsköldsvik.
Örnsköldsvik Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
57.1% of total
Moderate
6 listings
28.6% of total
Firm
3 listings
14.3% of total
Cancellation Policy Insights for Örnsköldsvik
- The prevailing Airbnb cancellation policy trend in Örnsköldsvik is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 85.7% of listings offering Flexible or Moderate policies. This suggests guests in Örnsköldsvik may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Örnsköldsvik.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Örnsköldsvik.
Örnsköldsvik STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Örnsköldsvik
- The overall average booking lead time for vacation rentals in Örnsköldsvik is 48 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Örnsköldsvik.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Örnsköldsvik averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Örnsköldsvik (2025)
Amenity Prevalence
Amenity Insights for Örnsköldsvik
- Essential amenities in Örnsköldsvik that guests expect include: Heating, Smoke alarm, Free parking on premises, Kitchen, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Wifi, Microwave are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Örnsköldsvik: Heating, Smoke alarm, Free parking on premises, Kitchen, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Refrigerator, Dishes and silverware.
- Consider adding popular differentiators like Coffee maker or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Örnsköldsvik to stay competitive.
Örnsköldsvik Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Örnsköldsvik
- The typical guest profile for Airbnb in Örnsköldsvik consists of a mix of domestic (49%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 49.1% of guests.
- Key international markets include Sweden (49.1%) and Germany (11.3%).
- Top languages spoken are English (39.2%) followed by Swedish (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Örnsköldsvik Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sundsvalls Gustav Adolf District | 11 | $1,108 | $106.68 | 46% |
| Nordingrå District | 60 | $1,029 | $133.53 | 42% |
| Härnösands domkyrkodistrikt | 31 | $1,025 | $118.49 | 43% |
| Bjärtrå District | 11 | $1,003 | $101.65 | 45% |
| Nora District | 13 | $954 | $105.67 | 45% |
| Arnäs District | 15 | $866 | $117.21 | 43% |
| Själevad District | 26 | $836 | $104.60 | 38% |
| Alnö District | 27 | $787 | $100.24 | 41% |
| Säbrå District | 13 | $780 | $94.69 | 40% |
| Vibyggerå District | 28 | $779 | $116.97 | 38% |