Njurunda District Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västernorrland County, Sweden
Is Airbnb profitable in Njurunda District in 2025? Explore comprehensive Airbnb analytics for Njurunda District, Västernorrland County, Sweden to uncover income potential. This 2025 STR market report for Njurunda District, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Njurunda District, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Njurunda District Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Njurunda District Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Njurunda District (2025)
Understanding the monthly revenue variations for Airbnb listings in Njurunda District is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Njurunda District is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Njurunda District across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,580+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,204 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $622 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Njurunda District
Njurunda District Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Njurunda District STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Njurunda District:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Njurunda District
Average Daily Rate (ADR) Airbnb Trends in Njurunda District (2025)
Effective short term rental pricing strategy in Njurunda District involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Njurunda District typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $147 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Njurunda District
Get Live Njurunda District Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Njurunda District (2025)
Peak Season (August, July, December)
- Revenue averages $1,497 per month
- Occupancy rates average 38.8%
- Daily rates average $133
Shoulder Season
- Revenue averages $719 per month
- Occupancy maintains around 21.4%
- Daily rates hold near $128
Low Season (February, October, November)
- Revenue drops to average $427 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $124
Seasonality Insights for Njurunda District
- The Airbnb seasonality in Njurunda District shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Njurunda District's highest earning potential, with monthly revenues capable of climbing to $1,781, occupancy reaching a high of 43.6%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $377, occupancy could drop to 12.9%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Njurunda District.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Njurunda District seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Njurunda District (2025)
Exploring the top neighborhoods for short-term rentals in Njurunda District? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sundsvall | The largest urban center in Västernorrland County, Sundsvall offers a mix of cultural experiences, shopping, and beautiful architecture. It's a strategic location for both business and leisure travelers. | Sundsvall Museum, Shopping in the city center, St. Olafs Church, Sundsvall Science Park, Norra Berget, Göranssonska Gården |
| Själevad | A charming village close to Sundsvall, Själevad provides a tranquil environment ideal for those looking to escape city life while still being close to urban amenities. | Själevad Church, Local parks, Scenic countryside, Nearby walking trails, Beautiful lakes |
| Nyland | A small locality known for its nature and peaceful surroundings, Nyland attracts visitors looking for outdoor experiences and tranquility. | Lakes and nature walks, Fishing spots, Local wildlife, Cultural heritage sites |
| Hässjö | A peaceful area near Sundsvall, Hässjö offers a suburban feel with access to nature and local amenities, perfect for families and outdoor enthusiasts. | Local parks, Biking trails, Access to Sundsvall, Community events |
| Dingersjö | Another small locality with a focus on outdoor living and nature, Dingersjö is perfect for Airbnb hosts targeting nature lovers and those seeking relaxation. | Lakes, Hiking routes, Fishing areas, Quiet surroundings |
| Granloholm | This neighborhood offers a mix of residential and leisure facilities and is close to Sundsvall, making it suitable for visitors looking for convenience. | Nearby restaurants, Proximity to Sundsvall, Local sports facilities |
| Alby | Alby is known for its scenic views and outdoor activities. It's suitable for Airbnb hosting, especially in summer and winter tourism. | Hiking trails, Skiing slopes in winter, Nature experiences |
| Kälarne | A location rich in history and natural beauty, Kälarne attracts visitors interested in local culture and nature, providing a unique charm for guests. | Cultural heritage sites, Beautiful landscapes, Local events |
Understanding Airbnb License Requirements & STR Laws in Njurunda District (2025)
While Njurunda District, Västernorrland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Njurunda District to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Njurunda District (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Njurunda Districtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Freshly renovated guest house for own use with patio
Entire Place • 1 bedroom
Scenic and Golf Close - 1101
Entire Place • 2 bedrooms
Log house with its own sandy beach, pier incl. boat!
Entire Place • 5 bedrooms
Idyllic, individual croft in Bergafjärden
Entire Place • 2 bedrooms
House by the sea
Entire Place • 1 bedroom
House in idyllic archipelago village
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Njurunda District (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Njurunda District based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingela | 2 | $16,707 | 170 | 4.95/5.0 |
| Cathrine | 1 | $13,034 | 110 | 4.96/5.0 |
| Michael | 1 | $11,191 | 5 | 5.00/5.0 |
| Matilda | 1 | $10,882 | 4 | 5.00/5.0 |
| Åsa | 1 | $10,307 | 86 | 4.97/5.0 |
| Rebecca | 1 | $9,734 | 33 | 4.88/5.0 |
| Ewelyn | 1 | $9,626 | 23 | 5.00/5.0 |
| Joakim | 1 | $8,932 | 30 | 5.00/5.0 |
| Stina | 1 | $8,744 | 9 | 5.00/5.0 |
| Jeanette | 1 | $8,295 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Njurunda District.
Dive Deeper: Advanced Njurunda District STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Njurunda District. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNjurunda District Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Njurunda District
- The Njurunda District Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.9% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Njurunda District, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.
Njurunda District Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Njurunda District
- The dominant room capacity in Njurunda District is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.5% of the active Airbnb listings in Njurunda District, indicating a high concentration in these sizes.
- A significant 36.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Njurunda District.
Njurunda District Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Njurunda District
- The most common guest capacity trend in Njurunda District vacation rentals is listings accommodating 4 guests (30.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Njurunda District STR market, accounting for 48.7% of listings.
- 38.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Njurunda District.
- On average, properties in Njurunda District are equipped to host 4.8 guests.
Njurunda District Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Njurunda District
- The most common availability pattern in Njurunda District falls within the 271-366 days range, representing 84.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Njurunda District (41%), reflecting common guest stay durations or potential owner blocking patterns.
Njurunda District Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
48.7% of total
2 Nights
8 listings
20.5% of total
3 Nights
4 listings
10.3% of total
4-6 Nights
3 listings
7.7% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
4 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Njurunda District is 1 Night, adopted by 48.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.2%) of the Njurunda District Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Njurunda District, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.7% of Njurunda District hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Njurunda District.
Njurunda District Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
64.1% of total
Moderate
7 listings
17.9% of total
Firm
6 listings
15.4% of total
Strict
1 listings
2.6% of total
Cancellation Policy Insights for Njurunda District
- The prevailing Airbnb cancellation policy trend in Njurunda District is Flexible, used by 64.1% of listings.
- The market strongly favors guest-friendly terms, with 82.0% of listings offering Flexible or Moderate policies. This suggests guests in Njurunda District may expect booking flexibility.
- Strict cancellation policies are quite rare (2.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.1% market standard in Njurunda District.
- Given the high prevalence of Flexible policies (64.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 2.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Njurunda District.
Njurunda District STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Njurunda District
- The overall average booking lead time for vacation rentals in Njurunda District is 42 days.
- Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Njurunda District.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Njurunda District averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Njurunda District (2025)
Amenity Prevalence
Amenity Insights for Njurunda District
- Essential amenities in Njurunda District that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Njurunda District: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Njurunda District to stay competitive.
Njurunda District Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Njurunda District
- The typical guest profile for Airbnb in Njurunda District consists of a mix of domestic (51%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 51.2% of guests.
- Key international markets include Sweden (51.2%) and Germany (14.3%).
- Top languages spoken are English (36.7%) followed by Swedish (22%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Njurunda District Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Söderhamns kommun | 21 | $2,456 | $194.51 | 40% |
| Järvsö | 64 | $1,241 | $164.18 | 37% |
| Sundsvalls Gustav Adolf District | 11 | $1,022 | $104.35 | 48% |
| Ljusdals kommun | 114 | $972 | $139.72 | 33% |
| Härnösands domkyrkodistrikt | 33 | $917 | $114.65 | 43% |
| Bjärtrå District | 11 | $878 | $96.53 | 44% |
| Nordingrå District | 65 | $877 | $127.96 | 39% |
| Själevad District | 25 | $850 | $102.81 | 40% |
| Nordanstigs kommun | 18 | $836 | $113.19 | 36% |
| Nora District | 15 | $766 | $97.71 | 42% |