Fjällbacka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Fjällbacka in 2025? Explore comprehensive Airbnb analytics for Fjällbacka, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Fjällbacka, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 45 active listings.

Whether you're considering an Airbnb investment in Fjällbacka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fjällbacka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Fjällbacka Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Fjällbacka.
Occupancy Rate(?)
42.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,196
Typical annual income for an Airbnb listing in Fjällbacka. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-21.3%
Significant decrease (-21.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Fjällbacka.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Fjällbacka.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
45
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Fjällbacka (2025)

Understanding the monthly revenue variations for Airbnb listings in Fjällbacka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fjällbacka is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fjällbacka across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,266+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,991 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,597 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $861, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Fjällbacka

Fjällbacka Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Fjällbacka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fjällbacka:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Fjällbacka

Average Daily Rate (ADR) Airbnb Trends in Fjällbacka (2025)

Effective short term rental pricing strategy in Fjällbacka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fjällbacka typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
  • Typical properties (Median) charge around $177 per night.
  • Entry-level properties (Bottom 25%) earn around $134 per night.

Average Daily Rate (ADR) Trend by Month in Fjällbacka

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Airbnb Seasonality Analysis & Trends in Fjällbacka (2025)

Peak Season (July, August, June)
  • Revenue averages $3,561 per month
  • Occupancy rates average 56.9%
  • Daily rates average $185
Shoulder Season
  • Revenue averages $1,821 per month
  • Occupancy maintains around 34.3%
  • Daily rates hold near $202
Low Season (January, February, December)
  • Revenue drops to average $1,115 per month
  • Occupancy decreases to average 24.9%
  • Daily rates adjust to average $199

Seasonality Insights for Fjällbacka

  • The Airbnb seasonality in Fjällbacka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Fjällbacka's highest earning potential, with monthly revenues capable of climbing to $4,635, occupancy reaching a high of 72.4%, and ADRs peaking at $236.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $922, occupancy could drop to 21.0%, and ADRs may adjust down to $175.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fjällbacka.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Fjällbacka seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Fjällbacka (2025)

Exploring the top neighborhoods for short-term rentals in Fjällbacka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Fjällbacka Marina
A stunning waterfront area that attracts tourists with its charming setting, offering boat rentals, fishing, and scenic views. Perfect for those who want to enjoy a maritime experience.
Fjällbacka Archipelago, Kungsklyftan (The King's Gorge), Fjällbacka Church, Local seafood restaurants, Biking and hiking trails
Fjällbacka Village
The picturesque village is known for its charming wooden houses and rich history, appealing to visitors seeking a cozy and authentic Swedish experience.
Fjällbacka's Old Town, Graham Greene's haunts, Bohuslän Museum, Art galleries, Local shops and cafes
Summer House Area
A popular spot for summer visitors, offering a relaxed atmosphere with close proximity to beaches and nature. Ideal for families and groups looking for short-term stays.
Local beaches, Nature reserves, Water sports activities, Hiking trails, Picnic areas
Havsfjord
An idyllic coastal area perfect for getaway retreats, with beautiful water views and a tranquil environment. Attracts visitors wanting peace and quiet.
Coastal hiking paths, Bicycle routes, Scenic fishing spots, Birdwatching, Kayaking opportunities
Nearby Islands
The surrounding islands are perfect for day trips and nature adventures, with stunning scenery and outdoor activities. Great for adventure seekers and nature lovers.
Island hopping, Wildlife viewing, Secluded beaches, Historical sites, Local seafood markets
Röe Area
A quaint rural area offering a serene countryside experience, ideal for those looking to escape the hustle and bustle of urban life.
Rolling hills, Country walks, Farmers markets, Local festivals, Cultural heritage sites
Golf Resort Area
A destination for golf enthusiasts, featuring several golf courses and a luxury resort atmosphere. Popular among travelers seeking relaxation and leisure activities.
Fjällbacka Golf Club, Spa facilities, Clubhouse dining, Nature walks, Birdwatching
Nature Reserve
An untouched natural area perfect for hiking and wildlife exploration, attracting nature lovers and eco-tourists.
Hiking trails, Wildlife observation, Scenic viewpoints, Photography spots, Camping grounds

Understanding Airbnb License Requirements & STR Laws in Fjällbacka (2025)

While Fjällbacka, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fjällbacka to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Fjällbacka (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Fjällbackabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming Villa Retreat by AJF Dream Living

Charming Villa Retreat by AJF Dream Living

Entire Place • 3 bedrooms

$60,170
Revenue
55.0%
Occupancy
$269.61
Daily Rate
Semi-detached house in Fjällbacka

Semi-detached house in Fjällbacka

Entire Place • 2 bedrooms

$33,931
Revenue
81.2%
Occupancy
$127.09
Daily Rate
Charming Sea-view Haven by AJF Dream Living

Charming Sea-view Haven by AJF Dream Living

Entire Place • 2 bedrooms

$32,256
Revenue
45.6%
Occupancy
$181.67
Daily Rate
Seafront with Terrific View by AJF Dream Living

Seafront with Terrific View by AJF Dream Living

Entire Place • 2 bedrooms

$29,583
Revenue
46.0%
Occupancy
$207.57
Daily Rate
Spacious house in cent. Fjällbacka

Spacious house in cent. Fjällbacka

Entire Place • 5 bedrooms

$27,537
Revenue
27.8%
Occupancy
$335.99
Daily Rate
Fjällbacka by Interhome

Fjällbacka by Interhome

Entire Place • 3 bedrooms

$27,324
Revenue
70.6%
Occupancy
$114.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Fjällbacka (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Fjällbacka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Joakim3$122,009734.79/5.0
Gustaf1$33,931124.92/5.0
Lena2$29,2961464.79/5.0
Viktor1$27,537694.45/5.0
Maike - Interhome Group1$27,32474.86/5.0
Patrick Et Åsa1$22,753474.81/5.0
Ulrika1$22,607334.97/5.0
Anders1$22,507114.91/5.0
Louisa1$20,527355.00/5.0
Marie1$20,379304.73/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fjällbacka.

Dive Deeper: Advanced Fjällbacka STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fjällbacka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Fjällbacka Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Fjällbacka

  • The Fjällbacka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 45 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Fjällbacka, House properties are the most common (60%), reflecting the local real estate landscape.
  • Houses represent a significant 60% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.4%) offer potential for unique stay experiences.

Fjällbacka Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Fjällbacka

  • The dominant room capacity in Fjällbacka is 2 bedrooms listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 55.6% of the active Airbnb listings in Fjällbacka, indicating a high concentration in these sizes.
  • A significant 46.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fjällbacka.

Fjällbacka Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Fjällbacka

  • The most common guest capacity trend in Fjällbacka vacation rentals is listings accommodating 4 guests (26.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Fjällbacka STR market, accounting for 53.4% of listings.
  • 48.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fjällbacka.
  • On average, properties in Fjällbacka are equipped to host 5.6 guests.

Fjällbacka Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Fjällbacka

  • The most common availability pattern in Fjällbacka falls within the 271-366 days range, representing 68.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Fjällbacka (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Fjällbacka Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.2%)

1 Night

8 listings

18.2% of total

2 Nights (40.9%)

2 Nights

18 listings

40.9% of total

3 Nights (9.1%)

3 Nights

4 listings

9.1% of total

4-6 Nights (20.5%)

4-6 Nights

9 listings

20.5% of total

7-29 Nights (4.5%)

7-29 Nights

2 listings

4.5% of total

30+ Nights (6.8%)

30+ Nights

3 listings

6.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Fjällbacka is 2 Nights, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40.9% of Fjällbacka hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
  • A 2-night minimum appears standard (40.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fjällbacka.

Fjällbacka Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.5%)

Flexible

7 listings

17.5% of total

Moderate (22.5%)

Moderate

9 listings

22.5% of total

Firm (25%)

Firm

10 listings

25% of total

Strict (35%)

Strict

14 listings

35% of total

Cancellation Policy Insights for Fjällbacka

  • The prevailing Airbnb cancellation policy trend in Fjällbacka is Strict, used by 35% of listings.
  • A majority (60.0%) of hosts in Fjällbacka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35% market standard in Fjällbacka.
  • With 35% using Strict terms, this is a viable option in Fjällbacka, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Fjällbacka.

Fjällbacka STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Fjällbacka

  • The overall average booking lead time for vacation rentals in Fjällbacka is 63 days.
  • Guests book furthest in advance for stays during June (average 114 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Fjällbacka.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
  • Monitor your own booking lead times against these Fjällbacka averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Fjällbacka (2025)

Amenity Prevalence

Amenity Insights for Fjällbacka

  • Essential amenities in Fjällbacka that guests expect include: Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Fjällbacka: Kitchen, Smoke alarm.
  • Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Fjällbacka to stay competitive.

Fjällbacka Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Fjällbacka

  • The typical guest profile for Airbnb in Fjällbacka consists of a mix of domestic (40%) and international guests, with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 39.7% of guests.
  • Key international markets include Sweden (39.7%) and Norway (12.9%).
  • Top languages spoken are English (39.1%) followed by Swedish (18.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Norway.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Fjällbacka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lerums kommun38$1,848$256.0741%
Øster Knasborg16$1,508$488.1829%
Enebakk38$1,506$130.5147%
Åros10$1,500$194.6841%
Frogn47$1,470$214.9236%
Starrkärr och Näs13$1,451$238.2520%
Trönningenäs17$1,437$267.8144%
Borås kommun43$1,349$129.2650%
Aurskog-Høland23$1,340$155.8836%
Skagen437$1,331$316.1931%

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