Mariestads kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Mariestads kommun in 2025? Explore comprehensive Airbnb analytics for Mariestads kommun, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Mariestads kommun, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Mariestads kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mariestads kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mariestads kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mariestads kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Mariestads kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mariestads kommun is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mariestads kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,217+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,173 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,341 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $795, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mariestads kommun
Mariestads kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mariestads kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mariestads kommun:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mariestads kommun
Average Daily Rate (ADR) Airbnb Trends in Mariestads kommun (2025)
Effective short term rental pricing strategy in Mariestads kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mariestads kommun typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Mariestads kommun
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Airbnb Seasonality Analysis & Trends in Mariestads kommun (2025)
Peak Season (July, August, June)
- Revenue averages $2,763 per month
- Occupancy rates average 53.7%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,469 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $134
Low Season (January, October, December)
- Revenue drops to average $1,033 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $133
Seasonality Insights for Mariestads kommun
- The Airbnb seasonality in Mariestads kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mariestads kommun's highest earning potential, with monthly revenues capable of climbing to $3,454, occupancy reaching a high of 61.1%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $972, occupancy could drop to 25.1%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mariestads kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mariestads kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mariestads kommun (2025)
Exploring the top neighborhoods for short-term rentals in Mariestads kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mariestad City Center | The heart of Mariestad with charming architecture, cafes, and shops. A perfect base for tourists wanting to explore the town's history and enjoy local dining options. | Mariestad Cathedral, Mariestad Harbor, Vänern Lake, Kyrkogatan Street, Mariestad Museum |
| Lake Vänern | The largest lake in Sweden, offering beautiful views and a variety of outdoor activities. Ideal for tourists looking for a nature retreat and water activities. | Fishing, Boating, Swimming, Nature hiking trails, Picnic areas |
| Torsö | A scenic island in Lake Vänern known for its idyllic landscapes and tranquility. Great for travelers seeking a peaceful getaway. | Torsö Church, Hiking trails, Biking paths, Local artisan shops |
| Laxås | A small locality with a cozy vibe, perfect for a rural escape. Visitors can enjoy the surrounding countryside and regional beauty. | Laxås Church, Local farms, Nature walks, Cultural heritage sites |
| Sjötorp | A picturesque village on the canal, historical and charming, appealing to those interested in history and nature. | Göta Canal, Sjötorp Harbor, Bicycle paths, Cafes and local eateries |
| Österäng | A residential area that provides a quiet environment with access to local amenities and nature, great for families and longer stays. | Parks, Playgrounds, Nearby hiking opportunities |
| Källby | A quaint village with access to natural beauty, ideal for shorter stays or as a base for exploring the region. | Local parks, Historical buildings, Walking trails |
| Vänerparken | A popular park area near the water, perfect for summertime activities and family outings. Attracts locals and tourists alike for relaxation and festivities. | Beaches, Picnic areas, Playgrounds, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Mariestads kommun (2025)
While Mariestads kommun, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mariestads kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mariestads kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariestads kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern waterfront cottage with magical lake views
Entire Place • 2 bedrooms
Small house with stunning sunset
Entire Place • 2 bedrooms
Lakeside paradise at Lake Vänern, 6 people
Entire Place • 2 bedrooms
Wonderful house with lake views
Entire Place • 4 bedrooms
Cozy house in the forest outside Mariestad
Entire Place • 3 bedrooms
Jula, the old shop
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mariestads kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mariestads kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angelica | 1 | $38,654 | 120 | 4.94/5.0 |
| Lillemor | 1 | $28,003 | 46 | 4.98/5.0 |
| Frida | 1 | $26,970 | 10 | 4.90/5.0 |
| Fredrik | 1 | $20,759 | 61 | 4.69/5.0 |
| Maria | 1 | $19,447 | 64 | 4.95/5.0 |
| Louise | 1 | $18,585 | 3 | 4.67/5.0 |
| Madeleine | 1 | $18,057 | 9 | 5.00/5.0 |
| Emil | 1 | $17,082 | 66 | 4.89/5.0 |
| Barbro | 1 | $16,961 | 43 | 4.84/5.0 |
| Therese | 1 | $16,354 | 47 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mariestads kommun.
Dive Deeper: Advanced Mariestads kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mariestads kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMariestads kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mariestads kommun
- The Mariestads kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mariestads kommun, House properties are the most common (60.5%), reflecting the local real estate landscape.
- Houses represent a significant 60.5% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.6%) offer potential for unique stay experiences.
Mariestads kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mariestads kommun
- The dominant room capacity in Mariestads kommun is 2 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.8% of the active Airbnb listings in Mariestads kommun, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mariestads kommun.
Mariestads kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mariestads kommun
- The most common guest capacity trend in Mariestads kommun vacation rentals is listings accommodating 4 guests (36.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mariestads kommun STR market, accounting for 57.9% of listings.
- 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mariestads kommun.
- On average, properties in Mariestads kommun are equipped to host 5.4 guests.
Mariestads kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mariestads kommun
- The most common availability pattern in Mariestads kommun falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mariestads kommun (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mariestads kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
34.2% of total
2 Nights
2 listings
5.3% of total
3 Nights
1 listings
2.6% of total
4-6 Nights
6 listings
15.8% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
15 listings
39.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mariestads kommun is 30+ Nights, adopted by 39.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (39.5%) caters to monthly stays (30+ nights) in Mariestads kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 39.5% of Mariestads kommun hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 39.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mariestads kommun.
Mariestads kommun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.4% of total
Flexible
14 listings
37.8% of total
Moderate
10 listings
27% of total
Firm
10 listings
27% of total
Strict
1 listings
2.7% of total
Cancellation Policy Insights for Mariestads kommun
- The prevailing Airbnb cancellation policy trend in Mariestads kommun is Flexible, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (64.8%) and stricter (29.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Mariestads kommun.
- Using a Strict policy might deter some guests, as only 2.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mariestads kommun.
Mariestads kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mariestads kommun
- The overall average booking lead time for vacation rentals in Mariestads kommun is 58 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Fall (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Mariestads kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Mariestads kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mariestads kommun (2025)
Amenity Prevalence
Amenity Insights for Mariestads kommun
- Essential amenities in Mariestads kommun that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mariestads kommun: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mariestads kommun to stay competitive.
Mariestads kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mariestads kommun
- The typical guest profile for Airbnb in Mariestads kommun consists of a mix of domestic (44%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 43.8% of guests.
- Key international markets include Sweden (43.8%) and Germany (22.2%).
- Top languages spoken are English (39%) followed by Swedish (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mariestads kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Askersunds kommun | 24 | $2,359 | $268.72 | 39% |
| Lerums kommun | 35 | $2,212 | $265.48 | 45% |
| Hestra | 16 | $1,923 | $185.15 | 41% |
| Trönningenäs | 21 | $1,885 | $275.76 | 45% |
| Gnosjö kommun | 22 | $1,873 | $159.77 | 44% |
| Bollebygds kommun | 15 | $1,750 | $177.94 | 45% |
| Onsala | 22 | $1,691 | $204.12 | 42% |
| Karlskoga kommun | 16 | $1,589 | $157.30 | 46% |
| Alingsås kommun | 40 | $1,585 | $171.30 | 35% |
| Mullsjö kommun | 12 | $1,511 | $155.00 | 48% |