Marks kommun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden
Is Airbnb profitable in Marks kommun in 2025? Explore comprehensive Airbnb analytics for Marks kommun, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Marks kommun, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Marks kommun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marks kommun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marks kommun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marks kommun (2025)
Understanding the monthly revenue variations for Airbnb listings in Marks kommun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marks kommun is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marks kommun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,126+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,950 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,050 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $425, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marks kommun
Marks kommun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marks kommun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marks kommun:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marks kommun
Average Daily Rate (ADR) Airbnb Trends in Marks kommun (2025)
Effective short term rental pricing strategy in Marks kommun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marks kommun typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Marks kommun
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Airbnb Seasonality Analysis & Trends in Marks kommun (2025)
Peak Season (July, August, June)
- Revenue averages $2,300 per month
- Occupancy rates average 49.6%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,337 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $116
Low Season (January, February, November)
- Revenue drops to average $700 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $111
Seasonality Insights for Marks kommun
- The Airbnb seasonality in Marks kommun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marks kommun's highest earning potential, with monthly revenues capable of climbing to $2,480, occupancy reaching a high of 55.3%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $573, occupancy could drop to 15.5%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marks kommun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marks kommun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marks kommun (2025)
Exploring the top neighborhoods for short-term rentals in Marks kommun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Skara | A historic town with rich heritage, Skara attracts visitors to its medieval architecture and the famous Skara Sommarland water park. Ideal for families and history enthusiasts. | Skara Sommarland, Skara Cathedral, Västra Götaland Museum, Skara's ancient ruins, Lärjeån River |
| Lidköping | Located by Lake Vänern, Lidköping offers beautiful lakeside views and a charming town center. Great for nature lovers and those looking for recreational activities. | Lidköping's sandy beach, Läckö Castle, Rörstrand Museum, Lake Vänern, Spiken Fishing Village |
| Vadstena | A picturesque town famous for its medieval castle and rich history, Vadstena draws visitors who appreciate culture, art, and beautiful surroundings. | Vadstena Castle, Vadstena Abbey, Lake Vättern, Birgitta's Way, Vadstena's cobbled streets |
| Falköping | This small town is known for its agricultural culture and proximity to nature, appealing to those looking for a peaceful getaway. | Falköping Folk Museum, Baldersnäs Park, Mount Billingen, Varnhem Monastery, Lake Hornborga |
| Götene | Götene is a tranquil locality with historical significance and proximity to beautiful nature trails, perfect for outdoor activities. | Götene Church, The Götene Cycling Path, Trolheden Nature Reserve, Hjelmesgården, Local harvest festivals |
| Herrljunga | A small locality with a cozy atmosphere and connections to local history, Herrljunga is suitable for those seeking a serene rural experience. | Herrljunga Culture House, Local breweries, The Herrljunga River, Scenic countryside paths, Cozy cafes |
| Kinnekulle | Known for its stunning natural scenery, Kinnekulle is perfect for hiking and outdoor enthusiasts, along with its historical sites. | Kinnekulle Nature Reserve, Dahlbergs Mountain, Kinnekulle's Vineyard, Ancient burial mounds, The historic Kinnekulle Church |
| Narke | A quiet region with beautiful lakes and forests, ideal for visitors who enjoy fishing, hiking, and the peaceful countryside. | Lakes of Narke, Fishing and boating, Hiking trails, Scenic picnic spots, Local wildlife |
Understanding Airbnb License Requirements & STR Laws in Marks kommun (2025)
While Marks kommun, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marks kommun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marks kommun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marks kommunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lygnern House-Lakefront house with panoramic view
Entire Place • 3 bedrooms
Rural location by nice swimming lake with fishing opportunities
Entire Place • 2 bedrooms
Guest House by the lake
Entire Place • 2 bedrooms
Lovely home in Berghem with WiFi
Entire Place • 5 bedrooms
Lake house with your own dock
Entire Place • 3 bedrooms
Newly renovated cabin with all the comforts
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marks kommun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marks kommun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vera | 1 | $38,193 | 78 | 4.96/5.0 |
| Sarah | 1 | $37,197 | 9 | 4.89/5.0 |
| Åsa | 1 | $31,185 | 37 | 5.00/5.0 |
| Novasol | 2 | $29,940 | 6 | 4.50/5.0 |
| Ann-Christine | 1 | $27,456 | 33 | 4.91/5.0 |
| Sebastian | 1 | $19,841 | 37 | 4.97/5.0 |
| Jakob | 1 | $17,458 | 24 | 4.67/5.0 |
| Kristina | 1 | $17,263 | 15 | 4.87/5.0 |
| Elina | 1 | $16,959 | 27 | 4.96/5.0 |
| Novasol | 1 | $16,509 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marks kommun.
Dive Deeper: Advanced Marks kommun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marks kommun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarks kommun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marks kommun
- The Marks kommun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marks kommun, Outdoor/Unique properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Marks kommun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marks kommun
- The dominant room capacity in Marks kommun is 3 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Marks kommun, indicating a high concentration in these sizes.
- A significant 43.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marks kommun.
Marks kommun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marks kommun
- The most common guest capacity trend in Marks kommun vacation rentals is listings accommodating 4 guests (32.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Marks kommun STR market, accounting for 52.7% of listings.
- 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marks kommun.
- On average, properties in Marks kommun are equipped to host 4.9 guests.
Marks kommun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marks kommun
- The most common availability pattern in Marks kommun falls within the 271-366 days range, representing 65.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marks kommun (38.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marks kommun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
29.6% of total
2 Nights
7 listings
13% of total
3 Nights
10 listings
18.5% of total
4-6 Nights
8 listings
14.8% of total
7-29 Nights
5 listings
9.3% of total
30+ Nights
8 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Marks kommun is 1 Night, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Marks kommun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.6% of Marks kommun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marks kommun.
Marks kommun Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
1.8% of total
Super Strict 60 Days
4 listings
7.3% of total
Flexible
13 listings
23.6% of total
Moderate
19 listings
34.5% of total
Firm
13 listings
23.6% of total
Strict
5 listings
9.1% of total
Cancellation Policy Insights for Marks kommun
- The prevailing Airbnb cancellation policy trend in Marks kommun is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (58.1%) and stricter (32.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Marks kommun.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marks kommun.
Marks kommun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marks kommun
- The overall average booking lead time for vacation rentals in Marks kommun is 45 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Marks kommun.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Marks kommun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marks kommun (2025)
Amenity Prevalence
Amenity Insights for Marks kommun
- Essential amenities in Marks kommun that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marks kommun: Free parking on premises.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marks kommun to stay competitive.
Marks kommun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marks kommun
- The typical guest profile for Airbnb in Marks kommun consists of predominantly international visitors (74%), with top international origins including Sweden, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.8% of guests.
- Key international markets include Germany (30%) and Sweden (25.8%).
- Top languages spoken are English (40.5%) followed by German (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Sweden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marks kommun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerums kommun | 37 | $2,040 | $261.73 | 42% |
| Starrkärr och Näs | 13 | $1,862 | $242.32 | 21% |
| Hestra | 16 | $1,776 | $180.29 | 41% |
| Perstorps kommun | 15 | $1,719 | $151.74 | 48% |
| Gnosjö kommun | 21 | $1,692 | $156.37 | 41% |
| Trönningenäs | 20 | $1,667 | $265.43 | 43% |
| Snekkersten | 23 | $1,602 | $227.49 | 40% |
| Mölle | 45 | $1,584 | $184.45 | 38% |
| Onsala | 23 | $1,579 | $201.66 | 40% |
| Vittsjö | 15 | $1,573 | $179.07 | 40% |