Västerås Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västmanland County, Sweden
Is Airbnb profitable in Västerås in 2025? Explore comprehensive Airbnb analytics for Västerås, Västmanland County, Sweden to uncover income potential. This 2025 STR market report for Västerås, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Västerås, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Västerås Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Västerås Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Västerås (2025)
Understanding the monthly revenue variations for Airbnb listings in Västerås is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Västerås is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Västerås across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,122+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $897 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $365, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Västerås
Västerås Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Västerås STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Västerås:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Västerås
Average Daily Rate (ADR) Airbnb Trends in Västerås (2025)
Effective short term rental pricing strategy in Västerås involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Västerås typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Västerås
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Airbnb Seasonality Analysis & Trends in Västerås (2025)
Peak Season (July, June, April)
- Revenue averages $1,778 per month
- Occupancy rates average 43.2%
- Daily rates average $98
Shoulder Season
- Revenue averages $1,410 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $97
Low Season (February, March, September)
- Revenue drops to average $869 per month
- Occupancy decreases to average 32.3%
- Daily rates adjust to average $95
Seasonality Insights for Västerås
- The Airbnb seasonality in Västerås shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Västerås's highest earning potential, with monthly revenues capable of climbing to $1,891, occupancy reaching a high of 54.4%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $652, occupancy could drop to 27.7%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Västerås.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Västerås seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Västerås (2025)
Exploring the top neighborhoods for short-term rentals in Västerås? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Djäkneberget | A beautiful area known for its park-like surroundings, perfect for families and nature lovers. The proximity to the lake makes it ideal for leisure activities and outdoor adventures. | Djäkneberget Park, Västerås Castle, Lake Mälaren, Västerås Art Museum, Aros Congress Center |
| Västerås City Center | The bustling heart of Västerås, filled with shops, restaurants, and cultural attractions. A prime location for tourists and business travelers. | Västerås Cathedral, Kopparbergsvägen, Västerås Market Square, Västerås Harbor, Djäkneberget |
| Kopparlunden | A vibrant neighborhood known for its industrial heritage and trendy atmosphere. Popular among young professionals and creatives, it's an attractive option for short-term rentals. | Kopparlunden Museum, Café Södra, Mälaren Views, Cultural events |
| Skälby | A quieter residential area that's close to nature and offers family-friendly amenities. Ideal for tourists looking for a peaceful retreat yet accessible to city attractions. | Skälby Farm, Green Spaces, Local Parks |
| Valskatan | This area combines the charm of coastal life with urban conveniences, ideal for travelers who want both relaxation and access to city life. | Lake Mälaren, Naturskyddsföreningen, Local Cafés and Restaurants |
| Överby | Known for its beautiful homes and scenic views, a great spot for nature lovers and those seeking a tranquil getaway while still close to Västerås. | Överby Park, Walking Trails, Scenic Views |
| Hässlön | A unique island area offering a mix of natural beauty and scenic lake views, perfect for vacation rentals and retreats. | Hässlön Nature Reserve, Biking Trails, Fishing Spots |
| Västerås Golfklubb | Ideal for golf enthusiasts and those seeking a sporty getaway, this area combines leisure and luxury with beautiful green landscapes. | Västerås Golf Club, Café at the Clubhouse, Scenic Walks around the Golf Course |
Understanding Airbnb License Requirements & STR Laws in Västerås (2025)
While Västerås, Västmanland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Västerås to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Västerås (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Västeråsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment on Östra Mälarstrand
Entire Place • 3 bedrooms
Beautiful lakefront house
Entire Place • 5 bedrooms
Modern and complete house
Entire Place • 4 bedrooms
Budget luxury villa rentals swed
Entire Place • 4 bedrooms
Luxury 2-bath apartment with 3rok 2bathrooms
Entire Place • 2 bedrooms
Exotic apartment/Free parking
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Västerås (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Västerås based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sara | 1 | $62,177 | 11 | 4.73/5.0 |
| Stay Smart AB | 9 | $55,483 | 43 | 3.70/5.0 |
| Janne | 3 | $38,921 | 233 | 4.74/5.0 |
| Malina | 3 | $37,533 | 10 | 3.25/5.0 |
| Sophie | 1 | $32,641 | 8 | 4.63/5.0 |
| Arian | 1 | $30,483 | 17 | 4.76/5.0 |
| Teklu | 1 | $29,747 | 5 | 4.80/5.0 |
| Noah Longstay | 5 | $28,883 | 107 | 4.64/5.0 |
| Deniz | 1 | $28,809 | 16 | 4.75/5.0 |
| Olof | 4 | $28,681 | 175 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Västerås.
Dive Deeper: Advanced Västerås STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Västerås. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVästerås Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Västerås
- The Västerås Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.3% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Västerås, Apartment/Condo properties are the most common (56.2%), reflecting the local real estate landscape.
- Houses represent a significant 24.7% portion, catering likely to families or larger groups.
- The presence of 13.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Västerås Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Västerås
- The dominant room capacity in Västerås is 1 bedroom listings, making up 39.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.6% of the active Airbnb listings in Västerås, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Västerås.
Västerås Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Västerås
- The most common guest capacity trend in Västerås vacation rentals is listings accommodating 2 guests (20.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Västerås STR market, accounting for 35.6% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Västerås.
- On average, properties in Västerås are equipped to host 3.5 guests.
Västerås Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Västerås
- The most common availability pattern in Västerås falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Västerås (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Västerås Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
37.3% of total
2 Nights
13 listings
19.4% of total
3 Nights
4 listings
6% of total
4-6 Nights
6 listings
9% of total
7-29 Nights
9 listings
13.4% of total
30+ Nights
10 listings
14.9% of total
Key Insights
- The most prevalent minimum stay requirement in Västerås is 1 Night, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.9%) caters to monthly stays (30+ nights) in Västerås, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.3% of Västerås hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Västerås.
Västerås Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
32 listings
57.1% of total
Moderate
11 listings
19.6% of total
Firm
7 listings
12.5% of total
Strict
6 listings
10.7% of total
Cancellation Policy Insights for Västerås
- The prevailing Airbnb cancellation policy trend in Västerås is Flexible, used by 57.1% of listings.
- The market strongly favors guest-friendly terms, with 76.7% of listings offering Flexible or Moderate policies. This suggests guests in Västerås may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.1% market standard in Västerås.
- Given the high prevalence of Flexible policies (57.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Västerås.
Västerås STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Västerås
- The overall average booking lead time for vacation rentals in Västerås is 36 days.
- Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Västerås.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Västerås averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Västerås (2025)
Amenity Prevalence
Amenity Insights for Västerås
- Popular amenities like Smoke alarm, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Västerås to stay competitive.
Västerås Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Västerås
- The typical guest profile for Airbnb in Västerås consists of a mix of domestic (44%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
- Domestic travelers account for 44.3% of guests.
- Key international markets include Sweden (44.3%) and Germany (9.4%).
- Top languages spoken are English (38%) followed by Swedish (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Västerås Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Flen | 11 | $2,298 | $137.20 | 47% |
| Trosa kommun | 36 | $1,666 | $211.72 | 39% |
| Nynäshamns kommun | 39 | $1,648 | $247.79 | 37% |
| Flens kommun | 43 | $1,605 | $196.21 | 40% |
| Oxelösund | 15 | $1,591 | $165.05 | 35% |
| Arboga kommun | 16 | $1,554 | $136.47 | 45% |
| Eskilstuna kommun | 18 | $1,554 | $174.09 | 44% |
| Oxelösunds kommun | 11 | $1,471 | $150.45 | 47% |
| Katrineholm | 15 | $1,402 | $181.89 | 39% |
| Falun | 78 | $1,387 | $108.87 | 47% |