Skövde Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Västra Götaland County, Sweden

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Skövde in 2025? Explore comprehensive Airbnb analytics for Skövde, Västra Götaland County, Sweden to uncover income potential. This 2025 STR market report for Skövde, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Skövde, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Skövde Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Skövde Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Skövde.
Occupancy Rate(?)
40.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,555
Typical annual income for an Airbnb listing in Skövde. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
19.5%
Strong growth (19.5%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Skövde.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Skövde.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Skövde (2025)

Understanding the monthly revenue variations for Airbnb listings in Skövde is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Skövde is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Skövde across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,768+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,708 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,030 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $656, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Skövde

Skövde Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Skövde STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Skövde:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Skövde

Average Daily Rate (ADR) Airbnb Trends in Skövde (2025)

Effective short term rental pricing strategy in Skövde involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Skövde typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
  • Typical properties (Median) charge around $78 per night.
  • Entry-level properties (Bottom 25%) earn around $61 per night.

Average Daily Rate (ADR) Trend by Month in Skövde

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Airbnb Seasonality Analysis & Trends in Skövde (2025)

Peak Season (March, April, August)
  • Revenue averages $1,759 per month
  • Occupancy rates average 53.6%
  • Daily rates average $107
Shoulder Season
  • Revenue averages $1,395 per month
  • Occupancy maintains around 49.1%
  • Daily rates hold near $107
Low Season (January, June, November)
  • Revenue drops to average $1,035 per month
  • Occupancy decreases to average 35.0%
  • Daily rates adjust to average $108

Seasonality Insights for Skövde

  • The Airbnb seasonality in Skövde shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Skövde's highest earning potential, with monthly revenues capable of climbing to $1,946, occupancy reaching a high of 61.7%, and ADRs peaking at $122.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $927, occupancy could drop to 33.1%, and ADRs may adjust down to $101.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Skövde.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Skövde seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Skövde (2025)

Exploring the top neighborhoods for short-term rentals in Skövde? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Skövde City Center
The vibrant heart of Skövde, offering a mix of shops, restaurants, and cultural attractions. Ideal for tourists looking to explore the local lifestyle and history.
Skövde Cultural Center, Skövde Art Museum, Shopping streets, Local restaurants, Skövde Church
Lake Hornborga
A stunning natural area perfect for outdoor activities and bird watching, especially during the migration seasons. Attractive for nature lovers and families.
Hornborgasjön, Birdwatching facilities, Nature trails, Hiking paths, Picnic areas
Skövde Sports Arena
Home to various sports events and concerts, attracting sports fans and visitors for major events throughout the year.
Skövde Arena, Local sporting events, Concerts, Sports facilities
Billingen
A beautiful area for outdoor activities like hiking, skiing, and mountain biking. Great for tourists seeking nature and adventure close to the city.
Billingen Ski Resort, Nature trails, Scenic viewpoints, Mountain biking paths
Skövde University
A vibrant campus area that attracts students and visitors alike. Suitable for longer stays and offers a youthful atmosphere.
University campus, Student events, Cafés, Local student hangouts
Ryd
A suburban area offering a quiet retreat with access to local parks and the countryside, appealing for families and nature enthusiasts.
Ryd Park, Local trails, Playgrounds, Community activities
Sävenäs
A picturesque rural area ideal for those looking for a peaceful stay in nature, while being just a short drive from the city center.
Rural landscapes, Hiking areas, Local farms, Quiet neighborhoods
Skara
Nearby Skara offers historical attractions and a scenic environment. Perfect for visitors interested in history and culture, as well as day trips to Skövde.
Skara Cathedral, Västergötlands Museum, Skara Sommarland amusement park, Historical sites

Understanding Airbnb License Requirements & STR Laws in Skövde (2025)

While Skövde, Västra Götaland County, Sweden currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Skövde to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Skövde (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Skövdebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa L

Villa L

Entire Place • 5 bedrooms

$39,325
Revenue
44.4%
Occupancy
$294.52
Daily Rate
Convenient in family friendly area

Convenient in family friendly area

Entire Place • 4 bedrooms

$19,976
Revenue
49.3%
Occupancy
$179.62
Daily Rate
The Attic

The Attic

Entire Place • 1 bedroom

$16,669
Revenue
40.3%
Occupancy
$101.46
Daily Rate
Centrum 3 room apartment 100kvm+

Centrum 3 room apartment 100kvm+

Entire Place • 3 bedrooms

$16,224
Revenue
33.5%
Occupancy
$149.22
Daily Rate
Brygghuset,all year living, small farm in the city

Brygghuset,all year living, small farm in the city

Entire Place • 1 bedroom

$16,023
Revenue
69.4%
Occupancy
$67.06
Daily Rate
Detached guest house in rural surroundings.

Detached guest house in rural surroundings.

Entire Place • 2 bedrooms

$15,793
Revenue
47.8%
Occupancy
$90.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Skövde (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Skövde based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andreas1$39,325394.95/5.0
Lena2$20,556244.78/5.0
Jonna1$19,97635.00/5.0
Niklas1$16,669324.66/5.0
Anna1$16,023784.96/5.0
Jörgen1$15,7931234.90/5.0
Cecilia1$12,343924.74/5.0
Dennis2$10,257304.67/5.0
Marie2$10,233524.67/5.0
Philip1$9,131214.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Skövde.

Dive Deeper: Advanced Skövde STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Skövde. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Skövde Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Skövde

  • The Skövde Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Skövde, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
  • Houses represent a significant 42.1% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Skövde Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Skövde

  • The dominant room capacity in Skövde is 1 bedroom listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Skövde, indicating a high concentration in these sizes.
  • A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Skövde.

Skövde Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Skövde

  • The most common guest capacity trend in Skövde vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Skövde STR market, accounting for 47.4% of listings.
  • 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Skövde.
  • On average, properties in Skövde are equipped to host 3.8 guests.

Skövde Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Skövde

  • The most common availability pattern in Skövde falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Skövde (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Skövde Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.8%)

1 Night

10 listings

58.8% of total

2 Nights (41.2%)

2 Nights

7 listings

41.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Skövde is 1 Night, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Skövde Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.8% of Skövde hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Skövde.

Skövde Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (77.8%)

Flexible

14 listings

77.8% of total

Moderate (16.7%)

Moderate

3 listings

16.7% of total

Firm (5.6%)

Firm

1 listings

5.6% of total

Cancellation Policy Insights for Skövde

  • The prevailing Airbnb cancellation policy trend in Skövde is Flexible, used by 77.8% of listings.
  • The market strongly favors guest-friendly terms, with 94.5% of listings offering Flexible or Moderate policies. This suggests guests in Skövde may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 77.8% market standard in Skövde.
  • Given the high prevalence of Flexible policies (77.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Skövde.

Skövde STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Skövde

  • The overall average booking lead time for vacation rentals in Skövde is 30 days.
  • Guests book furthest in advance for stays during June (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (35 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Skövde.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
  • Monitor your own booking lead times against these Skövde averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Skövde (2025)

Amenity data is currently unavailable for Skövde.

Skövde Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Skövde

  • The typical guest profile for Airbnb in Skövde consists of a mix of domestic (61%) and international guests, often arriving from nearby Stockholm, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swedish.
  • Domestic travelers account for 60.6% of guests.
  • Key international markets include Sweden (60.6%) and Norway (5.8%).
  • Top languages spoken are English (37.7%) followed by Swedish (25.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Stockholm and Karlsborg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Skövde Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Askersunds kommun22$2,333$277.8543%
Lerums kommun37$1,985$260.5442%
Hestra15$1,751$181.8541%
Gnosjö kommun21$1,710$156.6942%
Tranås10$1,681$224.6735%
Storfors kommun14$1,530$192.7142%
Alingsås kommun38$1,500$158.2240%
Onsala22$1,466$220.1841%
Trönningenäs19$1,434$258.3642%
Borås kommun43$1,426$131.3950%

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