Aarau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aargau, Switzerland
Is Airbnb profitable in Aarau in 2025? Explore comprehensive Airbnb analytics for Aarau, Aargau, Switzerland to uncover income potential. This 2025 STR market report for Aarau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Aarau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aarau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aarau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aarau (2025)
Understanding the monthly revenue variations for Airbnb listings in Aarau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aarau is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aarau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,780+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,471 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,545 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $915, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aarau
Aarau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aarau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aarau:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aarau
Average Daily Rate (ADR) Airbnb Trends in Aarau (2025)
Effective short term rental pricing strategy in Aarau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aarau typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $137 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Aarau
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Airbnb Seasonality Analysis & Trends in Aarau (2025)
Peak Season (April, June, May)
- Revenue averages $2,686 per month
- Occupancy rates average 51.7%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,904 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $125
Low Season (February, March, November)
- Revenue drops to average $1,278 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $106
Seasonality Insights for Aarau
- The Airbnb seasonality in Aarau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aarau's highest earning potential, with monthly revenues capable of climbing to $3,101, occupancy reaching a high of 62.1%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,170, occupancy could drop to 38.6%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aarau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aarau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aarau (2025)
Exploring the top neighborhoods for short-term rentals in Aarau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Aarau's historic center featuring charming architecture, cafes, and shops. Great for tourists who appreciate history and culture in a picturesque setting. | Aarau Castle, The Aarau Art Museum, Old City Hall, St. Peter's Church, Town Square |
| Aarau Zoo | A family-friendly area with a well-known zoo, attracting visitors interested in wildlife and nature. Offers opportunities for outdoor activities and family stays. | Aarau Zoo, Aare River, Local parks, Nature trails |
| Aare River Promenade | Beautiful riverside area perfect for leisurely walks and bike rides. Popular among locals and tourists for outdoor relaxation and scenic views. | Aare River, Parks along the river, Cycling paths, Picnic areas |
| City Center | The commercial hub of Aarau with shops, cafes, and a vibrant atmosphere. Ideal for urban explorers and those looking for convenience and accessibility. | Shopping streets, Restaurants, Cafes, Local markets |
| Bernstrasse | This area is known for its easy access to transportation and local amenities. It attracts business travelers and those who need convenient access to other Swiss cities. | Public transport access, Shopping centers, Restaurants |
| Schanzli Park | A large park that offers recreational areas and beautiful scenery. Great for nature lovers and families looking for a peaceful escape. | Playgrounds, Walking paths, Picnic areas, Open green spaces |
| Römerstrasse | A quiet residential area known for its local charm and close-knit community feel, attractive for longer stays and retreats. | Local shops, Cafes, Community parks |
| Aarau District | Surrounding areas of Aarau that provide a mix of urban and rural charm, appealing to travelers who want flexibility and the chance to explore the countryside. | Small villages, Countryside attractions, Hiking trails, Cultural sites |
Understanding Airbnb License Requirements & STR Laws in Aarau (2025)
While Aarau, Aargau, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aarau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aarau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aaraubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedroom garden apartment 5 min from city and train station
Entire Place • 1 bedroom
Luxury Home JuNa
Entire Place • N/A
Colorful in-law perfectly located
Entire Place • 1 bedroom
Beautiful room in Aarau for 2-4 pax
Private Room • N/A
Room Isabella Bird for 1-2 persons in Aarau
Private Room • N/A
your modern Studio right @Trainstation
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aarau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aarau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fiz & Simone | 4 | $73,643 | 297 | 4.91/5.0 |
| Hans Peter | 2 | $42,452 | 34 | 4.97/5.0 |
| Judith | 6 | $40,835 | 113 | 4.86/5.0 |
| Céline | 2 | $36,328 | 13 | 5.00/5.0 |
| Hanny | 1 | $36,251 | 198 | 4.97/5.0 |
| Julia Und Nadja | 1 | $33,694 | 42 | 5.00/5.0 |
| Anna | 2 | $31,118 | 124 | 4.88/5.0 |
| Andrea | 1 | $26,590 | 114 | 4.89/5.0 |
| Host #383037185 | 1 | $18,820 | 11 | 4.91/5.0 |
| Team Midi | 1 | $18,155 | 365 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aarau.
Dive Deeper: Advanced Aarau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aarau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAarau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aarau
- The Aarau Airbnb market composition is heavily skewed towards Private Room listings, which make up 56% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aarau, Apartment/Condo properties are the most common (68%), reflecting the local real estate landscape.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Aarau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aarau
- The dominant room capacity in Aarau is 1 bedroom listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.0% of the active Airbnb listings in Aarau, indicating a high concentration in these sizes.
Aarau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aarau
- The most common guest capacity trend in Aarau vacation rentals is listings accommodating 2 guests (28%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Aarau STR market, accounting for 40.0% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.0%), potentially indicating an opportunity for hosts targeting this segment in Aarau.
- On average, properties in Aarau are equipped to host 1.3 guests.
Aarau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aarau
- The most common availability pattern in Aarau falls within the 181-270 days range, representing 48% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aarau (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aarau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
33.3% of total
2 Nights
14 listings
58.3% of total
3 Nights
1 listings
4.2% of total
7-29 Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Aarau is 2 Nights, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.6%) of the Aarau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.3% of Aarau hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aarau.
Aarau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.3% of total
Moderate
16 listings
69.6% of total
Firm
2 listings
8.7% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for Aarau
- The prevailing Airbnb cancellation policy trend in Aarau is Moderate, used by 69.6% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Aarau may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 69.6% market standard in Aarau.
- Regularly review your cancellation policy against competitors and market demand shifts in Aarau.
Aarau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aarau
- The overall average booking lead time for vacation rentals in Aarau is 43 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Aarau.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Aarau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aarau (2025)
Amenity Prevalence
Amenity Insights for Aarau
- Essential amenities in Aarau that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Coffee maker, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aarau: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aarau to stay competitive.
Aarau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aarau
- The typical guest profile for Airbnb in Aarau consists of a mix of domestic (58%) and international guests, often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 58.3% of guests.
- Key international markets include Switzerland (58.3%) and Germany (18.2%).
- Top languages spoken are English (35.6%) followed by German (30.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aarau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |