Herisau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Appenzell Ausserrhoden, Switzerland
Is Airbnb profitable in Herisau in 2025? Explore comprehensive Airbnb analytics for Herisau, Appenzell Ausserrhoden, Switzerland to uncover income potential. This 2025 STR market report for Herisau, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Herisau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herisau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herisau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herisau (2025)
Understanding the monthly revenue variations for Airbnb listings in Herisau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herisau is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herisau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,880+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herisau
Herisau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herisau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herisau:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herisau
Average Daily Rate (ADR) Airbnb Trends in Herisau (2025)
Effective short term rental pricing strategy in Herisau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herisau typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $249+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Herisau
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Airbnb Seasonality Analysis & Trends in Herisau (2025)
Peak Season (July, August, October)
- Revenue averages $2,203 per month
- Occupancy rates average 57.7%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $118
Low Season (January, March, November)
- Revenue drops to average $1,307 per month
- Occupancy decreases to average 38.3%
- Daily rates adjust to average $112
Seasonality Insights for Herisau
- The Airbnb seasonality in Herisau shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herisau's highest earning potential, with monthly revenues capable of climbing to $2,287, occupancy reaching a high of 59.1%, and ADRs peaking at $122.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,118, occupancy could drop to 34.2%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herisau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herisau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herisau (2025)
Exploring the top neighborhoods for short-term rentals in Herisau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zentrum Herisau | The central area of Herisau offers easy access to local amenities, shops, and restaurants, making it a convenient location for travelers. It's ideal for those looking to experience the local culture and hospitality. | Herisau Town Hall, Hauptstrasse, local cafes and shops |
| Appenzell | A short drive from Herisau, Appenzell is famous for its picturesque landscapes and traditional Swiss culture. It's popular among tourists looking to explore the Swiss Countryside. | Appenzell Museum, beautiful hiking trails, local cheese farms, traditional Swiss houses |
| Säntis Mountain | Known for its stunning views and hiking opportunities, Säntis Mountain attracts outdoor enthusiasts year-round. A great spot for Airbnb hosting for nature lovers. | Säntis cable car, hiking trails, winter sports, panoramic viewpoints |
| Buchs | A vibrant town close to Herisau, Buchs has great transport links and is appealing for business travelers and tourists headed to St. Gallen. | Buchs Castle, local parks, shops and dining options |
| Gonten | Famous for its spa and wellness centers, Gonten appeals to guests looking for relaxation and health-focused retreats. | Gonten Bath, natural areas for walking, wellness resorts |
| St. Gallen | The nearby city of St. Gallen features a rich history and cultural scene, making it attractive for both leisure and business tourists. | St. Gallen Abbey, Textile Museum, local theaters and galleries, historical architecture |
| Seealpsee | A stunning lake located near Appenzell, Seealpsee is a popular destination for day visitors seeking tranquility and natural beauty. Great for nature-themed Airbnb stays. | hiking around the lake, picnic spots, breathtaking views |
| Schwägalp | Schwägalp is known for its mountain retreat atmosphere and proximity to the Säntis. It is a gateway for hiking and adventure tourists. | Säntisbahn cable car, hiking trails, beautiful mountain landscape |
Understanding Airbnb License Requirements & STR Laws in Herisau (2025)
While Herisau, Appenzell Ausserrhoden, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herisau to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Herisau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herisaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive mini villa with plenty of space
Entire Place • 1 bedroom
GöttiFritz - 360Grad Views with Breakfast
Entire Place • 3 bedrooms
Central with garden
Entire Place • 2 bedrooms
Nice apartment in the center of Herisau up to 4 guests
Entire Place • 2 bedrooms
Loft in nature with garden access and sauna
Entire Place • 2 bedrooms
Your home in Herisau
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herisau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herisau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 3 | $93,428 | 111 | 4.95/5.0 |
| Franziska | 3 | $75,334 | 162 | 4.81/5.0 |
| Rachel | 2 | $63,538 | 286 | 4.99/5.0 |
| Karin | 1 | $48,760 | 83 | 5.00/5.0 |
| Martina | 1 | $37,799 | 43 | 5.00/5.0 |
| Raphael | 1 | $22,567 | 25 | 4.92/5.0 |
| Anke | 1 | $22,060 | 4 | 5.00/5.0 |
| Radovzel | 1 | $20,238 | 9 | 5.00/5.0 |
| Katharina | 2 | $18,646 | 396 | 4.83/5.0 |
| Kathrin | 1 | $18,478 | 31 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herisau.
Dive Deeper: Advanced Herisau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herisau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerisau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herisau
- The Herisau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Herisau, Apartment/Condo properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 24.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.0%) offer potential for unique stay experiences.
Herisau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herisau
- The dominant room capacity in Herisau is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.6% of the active Airbnb listings in Herisau, indicating a high concentration in these sizes.
Herisau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herisau
- The most common guest capacity trend in Herisau vacation rentals is listings accommodating 2 guests (18.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Herisau STR market, accounting for 33.4% of listings.
- 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Herisau.
- On average, properties in Herisau are equipped to host 3.3 guests.
Herisau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herisau
- The most common availability pattern in Herisau falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Herisau (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herisau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
36.7% of total
2 Nights
14 listings
46.7% of total
3 Nights
1 listings
3.3% of total
7-29 Nights
2 listings
6.7% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Herisau is 2 Nights, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.4%) of the Herisau Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.7% of Herisau hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herisau.
Herisau Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
32.3% of total
Moderate
8 listings
25.8% of total
Firm
7 listings
22.6% of total
Strict
6 listings
19.4% of total
Cancellation Policy Insights for Herisau
- The prevailing Airbnb cancellation policy trend in Herisau is Flexible, used by 32.3% of listings.
- There's a relatively balanced mix between guest-friendly (58.1%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.3% market standard in Herisau.
- Regularly review your cancellation policy against competitors and market demand shifts in Herisau.
Herisau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herisau
- The overall average booking lead time for vacation rentals in Herisau is 52 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Herisau.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Herisau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herisau (2025)
Amenity Prevalence
Amenity Insights for Herisau
- Essential amenities in Herisau that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herisau: Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herisau to stay competitive.
Herisau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herisau
- The typical guest profile for Airbnb in Herisau consists of a mix of domestic (38%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 37.5% of guests.
- Key international markets include Switzerland (37.5%) and Germany (23%).
- Top languages spoken are English (35.6%) followed by German (27.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herisau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Brand | 56 | $3,597 | $486.13 | 33% |
| Pfafflar | 10 | $3,559 | $263.32 | 58% |
| Meiringen | 61 | $3,550 | $256.12 | 52% |