Appenzell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Appenzell Innerrhoden, Switzerland
Is Airbnb profitable in Appenzell in 2025? Explore comprehensive Airbnb analytics for Appenzell, Appenzell Innerrhoden, Switzerland to uncover income potential. This 2025 STR market report for Appenzell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Appenzell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Appenzell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Appenzell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Appenzell (2025)
Understanding the monthly revenue variations for Airbnb listings in Appenzell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Appenzell is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Appenzell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,083+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,853 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,798 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $996, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Appenzell
Appenzell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Appenzell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Appenzell:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Appenzell
Average Daily Rate (ADR) Airbnb Trends in Appenzell (2025)
Effective short term rental pricing strategy in Appenzell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Appenzell typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Appenzell
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Airbnb Seasonality Analysis & Trends in Appenzell (2025)
Peak Season (August, July, June)
- Revenue averages $3,237 per month
- Occupancy rates average 62.2%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,068 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $1,138 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $139
Seasonality Insights for Appenzell
- The Airbnb seasonality in Appenzell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Appenzell's highest earning potential, with monthly revenues capable of climbing to $3,416, occupancy reaching a high of 68.3%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,115, occupancy could drop to 27.6%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Appenzell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Appenzell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Appenzell (2025)
Exploring the top neighborhoods for short-term rentals in Appenzell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Appenzell Village | Charming traditional Swiss village known for its well-preserved wooden houses and picturesque scenery. Ideal for tourists seeking an authentic Swiss experience with access to local culture and customs. | Ibex Park, Appenzeller Alpkäse Weg, Appenzell Museum, Town Square, St. Mauritius Church |
| Ebenalp | Famous for its breathtaking views and hiking trails. A great destination for nature lovers and outdoor enthusiasts seeking adventure in the Swiss Alps. | Aescher Restaurant, Ebenalp Mountain, Wildkirchli Caves, Hiking Trails, Appenzell Alps |
| Sachseln | A serene location near lakes and mountains, perfect for relaxing getaways. Attracts visitors looking for peace and natural beauty. | Lake Lauerz, Hiking Trails, Picturesque scenery, Local Eatery, Botanic Gardens |
| Museum Appenzell | An important cultural hub showcasing the local history and traditions of the Appenzell region. Attracts those interested in Swiss heritage and history. | Appenzell Folk Museum, Historical Exhibits, Cultural Workshops, Local Art, Documentary Films |
| Hoher Kasten | A popular vantage point in the region, providing panoramic views and excellent hiking opportunities, attracting tourists and hikers alike. | Hoher Kasten Cable Car, Panoramic Views, Hiking Routes, Dining at Summit Restaurant, Adventure Sports |
| Kastenzeige | Known for its great hiking routes and outdoor activities, perfect for active travelers looking to explore the natural landscapes of Appenzell. | Local Trails, Natural Parks, Scenic Views, Photography Spots, Wildlife Watching |
| Gonten | A picturesque village perfect for tranquility seekers and those wanting to explore the peaceful countryside of Appenzell. | Gonten Golf Club, Cultural Events, Nature Walks, Countryside Views, Local Cuisines |
| Camper-Spot Gonten | Specialized for camper van travelers looking for unique stays amidst nature, offering a special experience close to the outdoors. | Camping Facilities, Nature Activities, Local Shops, Outdoor Cooking, Barbecue Areas |
Understanding Airbnb License Requirements & STR Laws in Appenzell (2025)
While Appenzell, Appenzell Innerrhoden, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Appenzell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Appenzell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Appenzellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Design Apartment Appenzell Dorf
Entire Place • 2 bedrooms
Cozy attic
Entire Place • 1 bedroom
Remember the time with your Grandma
Entire Place • 3 bedrooms
OG3: About the rooftops of Appenzell - on the top
Entire Place • 2 bedrooms
House with character, garden stocked and in the village
Entire Place • 4 bedrooms
Two rooms in the Heart of Appenzell
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Appenzell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Appenzell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Irène | 3 | $86,159 | 40 | 4.91/5.0 |
| Remi | 3 | $70,599 | 217 | 4.88/5.0 |
| Jaron | 1 | $56,759 | 23 | 5.00/5.0 |
| Berti | 2 | $39,225 | 441 | 4.99/5.0 |
| Marcel | 1 | $34,621 | 38 | 5.00/5.0 |
| Melina | 1 | $29,236 | 73 | 4.99/5.0 |
| Claudia | 3 | $24,833 | 206 | 4.89/5.0 |
| Hildegard | 1 | $24,169 | 110 | 4.90/5.0 |
| Martin | 1 | $21,837 | 558 | 4.59/5.0 |
| Sophia | 1 | $9,257 | 9 | 4.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Appenzell.
Dive Deeper: Advanced Appenzell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Appenzell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAppenzell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Appenzell
- The Appenzell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Appenzell, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Appenzell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Appenzell
- The dominant room capacity in Appenzell is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.5% of the active Airbnb listings in Appenzell, indicating a high concentration in these sizes.
Appenzell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Appenzell
- The most common guest capacity trend in Appenzell vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Appenzell STR market, accounting for 44.5% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Appenzell.
- On average, properties in Appenzell are equipped to host 3.3 guests.
Appenzell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Appenzell
- The most common availability pattern in Appenzell falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Appenzell (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Appenzell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
10 listings
55.6% of total
3 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Appenzell is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.4%) of the Appenzell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Appenzell hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Appenzell.
Appenzell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
61.1% of total
Moderate
4 listings
22.2% of total
Firm
1 listings
5.6% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Appenzell
- The prevailing Airbnb cancellation policy trend in Appenzell is Flexible, used by 61.1% of listings.
- The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Appenzell may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.1% market standard in Appenzell.
- Given the high prevalence of Flexible policies (61.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Appenzell.
Appenzell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Appenzell
- The overall average booking lead time for vacation rentals in Appenzell is 76 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Appenzell.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Appenzell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Appenzell (2025)
Amenity Prevalence
Amenity Insights for Appenzell
- Essential amenities in Appenzell that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Appenzell: Wifi.
- Consider adding popular differentiators like Hair dryer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Appenzell to stay competitive.
Appenzell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Appenzell
- The typical guest profile for Airbnb in Appenzell consists of predominantly international visitors (78%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 21.9% of guests.
- Key international markets include United States (37%) and Switzerland (21.9%).
- Top languages spoken are English (47.8%) followed by German (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Appenzell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Brand | 56 | $3,597 | $486.13 | 33% |
| Pfafflar | 10 | $3,559 | $263.33 | 58% |
| Meiringen | 61 | $3,550 | $256.12 | 52% |