Lauterbrunnen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bern, Switzerland
Is Airbnb profitable in Lauterbrunnen in 2025? Explore comprehensive Airbnb analytics for Lauterbrunnen, Bern, Switzerland to uncover income potential. This 2025 STR market report for Lauterbrunnen, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 525 active listings.
Whether you're considering an Airbnb investment in Lauterbrunnen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lauterbrunnen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lauterbrunnen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lauterbrunnen (2025)
Understanding the monthly revenue variations for Airbnb listings in Lauterbrunnen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lauterbrunnen is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lauterbrunnen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $19,728+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $9,137 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,244 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,983, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lauterbrunnen
Lauterbrunnen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lauterbrunnen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lauterbrunnen:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lauterbrunnen
Average Daily Rate (ADR) Airbnb Trends in Lauterbrunnen (2025)
Effective short term rental pricing strategy in Lauterbrunnen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lauterbrunnen typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $560 or more.
- Typical properties (Median) charge around $320 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Lauterbrunnen
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Airbnb Seasonality Analysis & Trends in Lauterbrunnen (2025)
Peak Season (July, August, June)
- Revenue averages $14,676 per month
- Occupancy rates average 76.3%
- Daily rates average $570
Shoulder Season
- Revenue averages $7,243 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $523
Low Season (February, March, November)
- Revenue drops to average $4,502 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $479
Seasonality Insights for Lauterbrunnen
- The Airbnb seasonality in Lauterbrunnen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lauterbrunnen's highest earning potential, with monthly revenues capable of climbing to $16,246, occupancy reaching a high of 81.8%, and ADRs peaking at $580.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,651, occupancy could drop to 29.6%, and ADRs may adjust down to $436.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lauterbrunnen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lauterbrunnen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lauterbrunnen (2025)
Exploring the top neighborhoods for short-term rentals in Lauterbrunnen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lauterbrunnen Valley | Stunning valley known for its dramatic cliffs and numerous waterfalls. A prime destination for visitors interested in hiking, photography, and experiencing the natural beauty of the Swiss Alps. | Trümmelbach Falls, Staubbach Falls, Hiking trails, Jungfraujoch, Piz Gloria, Lauterbrunnen Church |
| Mürren | Charming car-free village located high above Lauterbrunnen, offering breathtaking views and access to hiking trails. Ideal for tourists looking for a peaceful retreat in nature. | Schilthorn, AllmEND Lounge, Mürren Mountain Village, Hiking to Grutschalp, Winter sports opportunity |
| Wengen | Popular resort town that offers a fantastic alpine experience. Often chosen by families and adventure seekers for skiing in winter and hiking in summer. | Wengen-Männlichen Aerial Cableway, Jungfrau Region, Alpine Garden, Hiking trails, Wengen Railway Station |
| Interlaken | Located between Lake Thun and Lake Brienz, Interlaken is a major tourist hub with a multitude of adventure activities, shopping, and dining options. | Harder Kulm, Lake Brienz, Lake Thun, Adventure sports, Höheweg promenade |
| Schilthorn | Famous for its revolving restaurant and panoramic views of the Alps. A must-visit for tourists and a fantastic spot for photography enthusiasts. | Piz Gloria, James Bond Movie Location, Hiking trails around the summit, Winter sports area, Stunning views |
| Grindelwald | A picturesque village data to tourists for both skiing in winter and hiking in summer. Set against the majestic Eiger Mountain. | Eiger Mountain, First Cliff Walk, Grindelwald Glacier, Biking trails, Adventure sports opportunities |
| Gimmelwald | A small mountain village that is less touristy and offers a great escape from the crowds. Popular with those looking for tranquility and hiking in beautiful surroundings. | Scenic hiking trails, Natural beauty, Spectacular views of the Alps, Cable car rides |
| Berner Oberland | A region known for its stunning landscapes, perfect for outdoor enthusiasts and those wishing to explore the Swiss Alps. | Jungfraujoch, Eiger Trail, Beautiful mountain lakes, Hiking paths, Adventure sports |
Understanding Airbnb License Requirements & STR Laws in Lauterbrunnen (2025)
While Lauterbrunnen, Bern, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lauterbrunnen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lauterbrunnen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lauterbrunnenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Iris
Entire Place • 3 bedrooms
Panoramapark Soleil D Penthouse
Entire Place • 3 bedrooms
Chalet Millennium
Entire Place • 3 bedrooms
Chalet Margaux Penthouse
Entire Place • 3 bedrooms
Chalet Am Acher
Entire Place • 3 bedrooms
Chalet Aberot Penthouse
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lauterbrunnen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lauterbrunnen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rachel - Alpine Holiday Servic | 62 | $17,732,291 | 1956 | 4.56/5.0 |
| Julie - Wengen Apartments | 62 | $5,585,467 | 1528 | 4.89/5.0 |
| Stephanie - Interhome Group | 63 | $3,229,373 | 1719 | 4.69/5.0 |
| Jenny | 9 | $717,653 | 429 | 4.89/5.0 |
| Piotr | 3 | $635,518 | 363 | 4.90/5.0 |
| Sonja - Interhome Group | 7 | $611,867 | 320 | 4.67/5.0 |
| Corinne & Chris | 5 | $556,772 | 1203 | 4.90/5.0 |
| Nick | 9 | $464,896 | 2275 | 4.67/5.0 |
| Kathleen | 12 | $455,151 | 676 | 4.93/5.0 |
| Catarina Mira | 8 | $446,310 | 984 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lauterbrunnen.
Dive Deeper: Advanced Lauterbrunnen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lauterbrunnen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLauterbrunnen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lauterbrunnen
- The Lauterbrunnen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 525 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lauterbrunnen, Apartment/Condo properties are the most common (80.2%), reflecting the local real estate landscape.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 2.3%) offer potential for unique stay experiences.
Lauterbrunnen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lauterbrunnen
- The dominant room capacity in Lauterbrunnen is 1 bedroom listings, making up 33% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Lauterbrunnen, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lauterbrunnen.
Lauterbrunnen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lauterbrunnen
- The most common guest capacity trend in Lauterbrunnen vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lauterbrunnen STR market, accounting for 52.2% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lauterbrunnen.
- On average, properties in Lauterbrunnen are equipped to host 4.4 guests.
Lauterbrunnen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lauterbrunnen
- The most common availability pattern in Lauterbrunnen falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lauterbrunnen (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lauterbrunnen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
126 listings
24.5% of total
2 Nights
50 listings
9.7% of total
3 Nights
72 listings
14% of total
4-6 Nights
91 listings
17.7% of total
7-29 Nights
9 listings
1.7% of total
30+ Nights
167 listings
32.4% of total
Key Insights
- The most prevalent minimum stay requirement in Lauterbrunnen is 30+ Nights, adopted by 32.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.4%) caters to monthly stays (30+ nights) in Lauterbrunnen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.4% of Lauterbrunnen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lauterbrunnen.
Lauterbrunnen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.4% of total
Non-refundable
3 listings
0.6% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
31 listings
6.1% of total
Moderate
79 listings
15.5% of total
Firm
211 listings
41.5% of total
Strict
182 listings
35.8% of total
Cancellation Policy Insights for Lauterbrunnen
- The prevailing Airbnb cancellation policy trend in Lauterbrunnen is Firm, used by 41.5% of listings.
- A majority (77.3%) of hosts in Lauterbrunnen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.5% market standard in Lauterbrunnen.
- With 35.8% using Strict terms, this is a viable option in Lauterbrunnen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lauterbrunnen.
Lauterbrunnen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lauterbrunnen
- The overall average booking lead time for vacation rentals in Lauterbrunnen is 98 days.
- Guests book furthest in advance for stays during January (average 140 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 75 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (127 days avg.) sees the longest lead times, while Spring (85 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Lauterbrunnen.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Lauterbrunnen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lauterbrunnen (2025)
Amenity Prevalence
Amenity Insights for Lauterbrunnen
- Essential amenities in Lauterbrunnen that guests expect include: Wifi, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lauterbrunnen: Wifi, Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Hair dryer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lauterbrunnen to stay competitive.
Lauterbrunnen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lauterbrunnen
- The typical guest profile for Airbnb in Lauterbrunnen consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.2% of guests.
- Key international markets include United States (59.5%) and United Kingdom (5.7%).
- Top languages spoken are English (59.9%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lauterbrunnen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |