Saanen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bern, Switzerland
Is Airbnb profitable in Saanen in 2025? Explore comprehensive Airbnb analytics for Saanen, Bern, Switzerland to uncover income potential. This 2025 STR market report for Saanen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 128 active listings.
Whether you're considering an Airbnb investment in Saanen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saanen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saanen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saanen (2025)
Understanding the monthly revenue variations for Airbnb listings in Saanen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saanen is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saanen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,347+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,596 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saanen
Saanen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saanen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saanen:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saanen
Average Daily Rate (ADR) Airbnb Trends in Saanen (2025)
Effective short term rental pricing strategy in Saanen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saanen typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,106+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $579 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $200 per night.
Average Daily Rate (ADR) Trend by Month in Saanen
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Airbnb Seasonality Analysis & Trends in Saanen (2025)
Peak Season (February, January, December)
- Revenue averages $5,928 per month
- Occupancy rates average 43.8%
- Daily rates average $570
Shoulder Season
- Revenue averages $3,310 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $541
Low Season (April, May, November)
- Revenue drops to average $2,272 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $521
Seasonality Insights for Saanen
- The Airbnb seasonality in Saanen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saanen's highest earning potential, with monthly revenues capable of climbing to $7,208, occupancy reaching a high of 56.2%, and ADRs peaking at $591.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,221, occupancy could drop to 20.9%, and ADRs may adjust down to $467.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saanen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saanen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saanen (2025)
Exploring the top neighborhoods for short-term rentals in Saanen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gstaad | Famous luxury resort town known for its upscale chalets and ski resorts. Attracts affluent tourists year-round, especially during ski season. | Gstaad Ski Resort, Schwarzsee, Gstaad Promenade, Palace Hotel Spa, Eggli Ski Area |
| Saanenmöser | Charming alpine village close to Gstaad, popular for skiing and hiking. Offers a peaceful setting for guests looking for nature and outdoor activities. | Saanenmöser Ski Area, Mountain trails, Saanenmöser Church, Hiking paths, Nature reserves |
| Rupertus | Quiet area perfect for families and those looking for relaxation. Close to scenic views and outdoor activities, it is ideal for nature lovers. | Nature parks, Hiking trails, Cultural sites, Geissrügen, Mountain biking paths |
| Schönried | Known for its winter sports and breathtaking views of the Alps. A great destination for skiers and snowboarders as well as summer hiking. | Schönried Ski Resort, Rinderberg, Hiking routes, Mountain lakes, Cable cars |
| Saanenstadt | A historic village with charming architecture and a relaxed atmosphere. Offers an authentic Swiss experience with local culture and traditions. | Local festivals, Historic architecture, Traditional Swiss restaurants, Artisan shops, Cultural sites |
| Ferme de l'Hôtel | A unique spot with a focus on eco-tourism and sustainability. Guests can enjoy organic meals and experiences related to farming and nature. | Organic farming, Workshops, Nature trails, Sustainable living experiences, Farm tours |
| Tschentenalp | A hidden gem offering excellent views and access to outdoor sports. Ideal for guests seeking tranquility away from the bustling tourist areas. | Panoramic views, Skiing, Hiking, Wildlife spotting, Picnic areas |
| Chalet-Montana | Luxurious chalets and beautiful surroundings make this area a prime location for high-end rentals and experiences in the Swiss Alps. | Luxury chalets, Wellness spas, Resort activities, Alpine dining, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Saanen (2025)
While Saanen, Bern, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saanen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saanen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saanenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Rebhalde by Interhome
Entire Place • 6 bedrooms
CENTRAL BEAUTIFUL GSTAAD APARTMENT
Entire Place • 4 bedrooms
Sunny & Cosy family chalet
Entire Place • 3 bedrooms
Sunny & Cosy Family Chalet
Entire Place • 4 bedrooms
Sunnehuus
Entire Place • 2 bedrooms
Gstaad Chalet Orange
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saanen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saanen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sonja - Interhome Group | 17 | $309,132 | 66 | 2.75/5.0 |
| Moriya Rockman | 13 | $254,817 | 79 | 2.27/5.0 |
| Nick | 3 | $210,360 | 148 | 4.97/5.0 |
| Arnold | 6 | $198,164 | 288 | 4.94/5.0 |
| Georges | 2 | $184,624 | 22 | 4.81/5.0 |
| Hotel | 2 | $108,737 | 5 | 2.50/5.0 |
| Host #122201306 | 3 | $100,933 | 0 | 0.00/5.0 |
| Katerina | 1 | $98,325 | 73 | 4.79/5.0 |
| Hans | 1 | $84,649 | 40 | 4.83/5.0 |
| Cesare | 1 | $82,463 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saanen.
Dive Deeper: Advanced Saanen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saanen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaanen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saanen
- The Saanen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 128 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saanen, Apartment/Condo properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 26.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Saanen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saanen
- The dominant room capacity in Saanen is 3 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 53.1% of the active Airbnb listings in Saanen, indicating a high concentration in these sizes.
- A significant 51.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saanen.
Saanen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saanen
- The most common guest capacity trend in Saanen vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Saanen STR market, accounting for 45.3% of listings.
- 48.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saanen.
- On average, properties in Saanen are equipped to host 4.9 guests.
Saanen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saanen
- The most common availability pattern in Saanen falls within the 271-366 days range, representing 60.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Saanen (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saanen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
12.6% of total
2 Nights
18 listings
15.1% of total
3 Nights
9 listings
7.6% of total
4-6 Nights
35 listings
29.4% of total
7-29 Nights
11 listings
9.2% of total
30+ Nights
31 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Saanen is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Saanen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of Saanen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saanen.
Saanen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
5.6% of total
Super Strict 60 Days
6 listings
5.6% of total
Flexible
9 listings
8.4% of total
Moderate
16 listings
15% of total
Firm
27 listings
25.2% of total
Strict
43 listings
40.2% of total
Cancellation Policy Insights for Saanen
- The prevailing Airbnb cancellation policy trend in Saanen is Strict, used by 40.2% of listings.
- A majority (65.4%) of hosts in Saanen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.2% market standard in Saanen.
- With 40.2% using Strict terms, this is a viable option in Saanen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saanen.
Saanen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saanen
- The overall average booking lead time for vacation rentals in Saanen is 76 days.
- Guests book furthest in advance for stays during February (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (94 days avg.) sees the longest lead times, while Fall (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Saanen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Saanen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saanen (2025)
Amenity Prevalence
Amenity Insights for Saanen
- Essential amenities in Saanen that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saanen: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saanen to stay competitive.
Saanen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saanen
- The typical guest profile for Airbnb in Saanen consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 37.3% of guests.
- Key international markets include Switzerland (37.3%) and United States (12.3%).
- Top languages spoken are English (37.4%) followed by French (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saanen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |