Gruyères Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Fribourg, Switzerland
Is Airbnb profitable in Gruyères in 2025? Explore comprehensive Airbnb analytics for Gruyères, Fribourg, Switzerland to uncover income potential. This 2025 STR market report for Gruyères, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Gruyères, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gruyères Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gruyères Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gruyères (2025)
Understanding the monthly revenue variations for Airbnb listings in Gruyères is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gruyères is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gruyères across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,774 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,948 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,255, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gruyères
Gruyères Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gruyères STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gruyères:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gruyères
Average Daily Rate (ADR) Airbnb Trends in Gruyères (2025)
Effective short term rental pricing strategy in Gruyères involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gruyères typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $203 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Gruyères
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Airbnb Seasonality Analysis & Trends in Gruyères (2025)
Peak Season (August, May, December)
- Revenue averages $2,984 per month
- Occupancy rates average 40.9%
- Daily rates average $217
Shoulder Season
- Revenue averages $2,403 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $214
Low Season (February, March, November)
- Revenue drops to average $1,460 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $230
Seasonality Insights for Gruyères
- The Airbnb seasonality in Gruyères shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gruyères's highest earning potential, with monthly revenues capable of climbing to $3,222, occupancy reaching a high of 47.1%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,344, occupancy could drop to 24.0%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gruyères.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gruyères seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gruyères (2025)
Exploring the top neighborhoods for short-term rentals in Gruyères? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gruyères Castle | Famous medieval castle offering historical significance and stunning views of the surrounding Alps. A prime destination for tourists interested in culture and history. | Gruyères Castle, HR Giger Museum, Maison du Gruyère, Gruyères Historic Museum |
| R - Railway Station Area | Convenient area for travelers as it connects to major transport routes. Ideal for guests looking for easy access to surrounding attractions. | Gruyères Railway Station, Cheese Factory Tours, Walking paths to picturesque landscapes |
| La Maison du Gruyère | Home to the famous Gruyère cheese, attracts food enthusiasts. Visitors can tour the cheese-making process, which adds to tourism potential. | Cheese Factory, Tasting Tours, Info Center |
| Parc régional de la Gruyère | Natural beauty and outdoor adventure opportunities make this area appealing for nature lovers and outdoor sports enthusiasts. | Hiking trails, Cycling paths, Picnic spots |
| Charmey | Close to Gruyères, known for wellness and spa offerings. Ideal for guests looking for relaxation and nature immersion. | Bains de la Gruyère, Outdoor activities, Scenic mountain views |
| Broc | Near the famous Cailler chocolate factory, attracts chocolate lovers and families looking for sweet experiences. | Cailler Chocolate Factory, Chocolate tours, Cultural events |
| Bulle | A larger town nearby with shops, restaurants, and cultural activities. Offers an urban experience while being close to Gruyères. | Bulle Castle, Local markets, Shopping streets |
| La Tour-de-Trême | Scenic village near Gruyères, offers peaceful surroundings and access to hiking trails. Great for a quiet getaway. | Lakes, Countryside views, Hiking routes |
Understanding Airbnb License Requirements & STR Laws in Gruyères (2025)
While Gruyères, Fribourg, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gruyères to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gruyères (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gruyèresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Swiss Alpine Chalet | Indoor Pool & Sauna | 9 pax
Entire Place • 5 bedrooms
La Pensée des Alpes, 70m2 Duplex with Balcony
Entire Place • 1 bedroom
A nook of escape.
Entire Place • 2 bedrooms
Stunning 3.5 apartment with fireplace
Entire Place • 2 bedrooms
Chalet le Chamois by Interhome
Entire Place • 3 bedrooms
Lis Martagon. Deluxe Junior Suite 50m2 with Balcony
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gruyères (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gruyères based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nadia - Interhome Group | 14 | $278,247 | 180 | 4.60/5.0 |
| Valentin | 11 | $158,282 | 11 | 0.88/5.0 |
| Félix | 3 | $77,463 | 186 | 4.55/5.0 |
| Jean-Luc | 2 | $75,290 | 55 | 4.92/5.0 |
| Chantal | 4 | $74,266 | 167 | 4.91/5.0 |
| Sarah | 1 | $62,688 | 40 | 4.65/5.0 |
| Damien | 1 | $37,760 | 25 | 4.80/5.0 |
| Alina | 1 | $30,373 | 117 | 4.84/5.0 |
| Adeline | 1 | $27,981 | 41 | 4.93/5.0 |
| Laurent | 1 | $26,453 | 85 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gruyères.
Dive Deeper: Advanced Gruyères STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gruyères. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGruyères Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gruyères
- The Gruyères Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Gruyères, Apartment/Condo properties are the most common (37%), reflecting the local real estate landscape.
- Houses represent a significant 32.6% portion, catering likely to families or larger groups.
- The presence of 30.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Gruyères Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gruyères
- The dominant room capacity in Gruyères is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 73.9% of the active Airbnb listings in Gruyères, indicating a high concentration in these sizes.
- A significant 32.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gruyères.
Gruyères Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gruyères
- The most common guest capacity trend in Gruyères vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Gruyères STR market, accounting for 60.9% of listings.
- 34.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gruyères.
- On average, properties in Gruyères are equipped to host 4.1 guests.
Gruyères Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gruyères
- The most common availability pattern in Gruyères falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gruyères (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gruyères Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
57.8% of total
2 Nights
2 listings
4.4% of total
3 Nights
3 listings
6.7% of total
4-6 Nights
3 listings
6.7% of total
30+ Nights
11 listings
24.4% of total
Key Insights
- The most prevalent minimum stay requirement in Gruyères is 1 Night, adopted by 57.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Gruyères Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.4%) caters to monthly stays (30+ nights) in Gruyères, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.8% of Gruyères hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gruyères.
Gruyères Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.9% of total
Flexible
4 listings
11.4% of total
Moderate
5 listings
14.3% of total
Firm
19 listings
54.3% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for Gruyères
- The prevailing Airbnb cancellation policy trend in Gruyères is Firm, used by 54.3% of listings.
- A majority (71.4%) of hosts in Gruyères utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.3% market standard in Gruyères.
- Regularly review your cancellation policy against competitors and market demand shifts in Gruyères.
Gruyères STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gruyères
- The overall average booking lead time for vacation rentals in Gruyères is 52 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Gruyères.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Gruyères averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gruyères (2025)
Amenity Prevalence
Amenity Insights for Gruyères
- Essential amenities in Gruyères that guests expect include: Heating, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gruyères: Heating, Hot water, Wifi.
- Prioritize adding missing essentials: Hot water, Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gruyères to stay competitive.
Gruyères Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gruyères
- The typical guest profile for Airbnb in Gruyères consists of predominantly international visitors (68%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 32.0% of guests.
- Key international markets include France (32%) and Switzerland (32%).
- Top languages spoken are English (36.7%) followed by French (27.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gruyères Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |