Arosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Arosa in 2025? Explore comprehensive Airbnb analytics for Arosa, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Arosa, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 246 active listings.
Whether you're considering an Airbnb investment in Arosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Arosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Arosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Arosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Arosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Arosa is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Arosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,456+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,128 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,474 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,311, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Arosa
Arosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Arosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Arosa:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Arosa
Average Daily Rate (ADR) Airbnb Trends in Arosa (2025)
Effective short term rental pricing strategy in Arosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Arosa typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $607+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $241 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Arosa
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Airbnb Seasonality Analysis & Trends in Arosa (2025)
Peak Season (February, January, March)
- Revenue averages $6,622 per month
- Occupancy rates average 53.9%
- Daily rates average $410
Shoulder Season
- Revenue averages $2,461 per month
- Occupancy maintains around 30.4%
- Daily rates hold near $286
Low Season (May, June, September)
- Revenue drops to average $1,246 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $278
Seasonality Insights for Arosa
- The Airbnb seasonality in Arosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Arosa's highest earning potential, with monthly revenues capable of climbing to $8,366, occupancy reaching a high of 66.9%, and ADRs peaking at $437.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,195, occupancy could drop to 18.6%, and ADRs may adjust down to $257.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Arosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Arosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Arosa (2025)
Exploring the top neighborhoods for short-term rentals in Arosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Arosa Dorf | Arosa Dorf is the central area of Arosa, surrounded by beautiful mountains and offering easy access to ski lifts and hiking trails. It attracts both winter sports enthusiasts and summer hikers. | Arosa Ski Resort, Arosa Weisshorn, Arosa Bärenland, Arosa Golf Course, Skiing and Snowboarding, Mountain Hiking Trails |
| Obersee | Obersee is located near the scenic lake and is known for its beautiful views. This area is perfect for families and those looking for a peaceful retreat. The lake offers various summer activities. | Obersee Lake, Hiking Trails, Cycling, Fishing, Picnic Areas, Bird Watching |
| Tschiertschen | Tschiertschen is a quaint neighboring village offering a more tranquil environment away from the hustle and bustle. It's great for nature lovers and those looking for a serene escape. | Hiking Trails, Local Cuisine, Picturesque Scenery, Winter Sports, Wellness Retreats, Charming Village Atmosphere |
| Schwarzsee | Schwarzsee is known for its stunning views and is a great base for both winter and summer activities. It’s less crowded, making it an ideal spot for relaxation and outdoor adventures. | Schwarzsee Lake, Skiing, Hiking, Mountain Biking, Wildlife Viewing, Photography Spots |
| Parpan | Parpan offers a mixture of traditional Swiss culture and modern amenities. It's close to ski resorts and is an attractive area for tourists and locals alike, especially for winter sports. | Parpan Ski Area, Mountain Railways, Switzerland’s Cultural Heritage, Restaurants and Cafes, Local Shops, Beautiful Scenery |
| Arosa Lenzerheide | This area combines two popular ski regions and provides extensive options for winter sports and summer hiking. It attracts a diverse crowd from families to adventure seekers. | Lenzerheide Ski Area, Ski and Mountain Biking, Wellness Centers, Festivals and Events, Beautiful Landscapes, Direct Access to Trails |
| Arosa Obersee | Obersee enjoys breathtaking mountain views and proximity to Arosa's main attractions. It’s a family-friendly area with numerous recreational activities available throughout the year. | Accessibility to Ski Slopes, Children's Activities, Scenic Picnics, Photography Locations, Nature Trails, Outdoor Sports |
| Weisshorn Mountain | Weisshorn is a stunning mountain area that offers challenging hikes and skiing. It draws serious nature lovers and adventure seekers looking to explore the Swiss Alps. | Weisshorn Summit, Advanced Skiing, Hiking Challenges, Tranquil Nature Surroundings, Photography Opportunities, Wild Alpine Flora |
Understanding Airbnb License Requirements & STR Laws in Arosa (2025)
While Arosa, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Arosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Arosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Arosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxus Alpenchalet Brigitta I
Entire Place • 5 bedrooms
Luxury chalet right on the ski slope
Entire Place • 3 bedrooms
Chalet Badrutt by Arosa Holiday
Entire Place • 4 bedrooms
Ultra luxurious 2-family apartment on the slopes
Entire Place • 3 bedrooms
Cozy Chalet Pinus
Entire Place • 3 bedrooms
Adorable Bijou in charming chalet
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Arosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Arosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arosa Holiday | 63 | $1,604,135 | 712 | 4.67/5.0 |
| Manuela | 31 | $806,650 | 418 | 4.78/5.0 |
| Postresidenz Am See | 14 | $470,348 | 28 | 4.79/5.0 |
| Ekaterina | 20 | $425,359 | 96 | 4.82/5.0 |
| Yuliya | 6 | $378,781 | 52 | 4.95/5.0 |
| Belmont | 7 | $148,582 | 169 | 4.91/5.0 |
| Jennifer | 1 | $108,790 | 8 | 5.00/5.0 |
| Christoph - Interhome Group | 13 | $107,324 | 91 | 4.52/5.0 |
| Alex | 2 | $98,321 | 133 | 4.81/5.0 |
| Coen | 1 | $97,737 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Arosa.
Dive Deeper: Advanced Arosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Arosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsArosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Arosa
- The Arosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 246 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Arosa, Apartment/Condo properties are the most common (85%), reflecting the local real estate landscape.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.4%) offer potential for unique stay experiences.
Arosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Arosa
- The dominant room capacity in Arosa is 1 bedroom listings, making up 42.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Arosa, indicating a high concentration in these sizes.
- A significant 25.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Arosa.
Arosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Arosa
- The most common guest capacity trend in Arosa vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Arosa STR market, accounting for 53.3% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Arosa.
- On average, properties in Arosa are equipped to host 4.5 guests.
Arosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Arosa
- The most common availability pattern in Arosa falls within the 271-366 days range, representing 64.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Arosa (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Arosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
13% of total
2 Nights
25 listings
10.5% of total
3 Nights
10 listings
4.2% of total
4-6 Nights
44 listings
18.4% of total
7-29 Nights
12 listings
5% of total
30+ Nights
117 listings
49% of total
Key Insights
- The most prevalent minimum stay requirement in Arosa is 30+ Nights, adopted by 49% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49%) caters to monthly stays (30+ nights) in Arosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49% of Arosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Arosa.
Arosa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.4% of total
Flexible
13 listings
6% of total
Moderate
14 listings
6.5% of total
Firm
148 listings
68.5% of total
Strict
38 listings
17.6% of total
Cancellation Policy Insights for Arosa
- The prevailing Airbnb cancellation policy trend in Arosa is Firm, used by 68.5% of listings.
- A majority (86.1%) of hosts in Arosa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 68.5% market standard in Arosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Arosa.
Arosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Arosa
- The overall average booking lead time for vacation rentals in Arosa is 91 days.
- Guests book furthest in advance for stays during February (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (118 days avg.) sees the longest lead times, while Fall (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Arosa.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these Arosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Arosa (2025)
Amenity Prevalence
Amenity Insights for Arosa
- Essential amenities in Arosa that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Arosa: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Arosa to stay competitive.
Arosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Arosa
- The typical guest profile for Airbnb in Arosa consists of primarily domestic travelers (75%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 75.2% of guests.
- Key international markets include Switzerland (75.2%) and Germany (10.3%).
- Top languages spoken are English (37.5%) followed by German (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Basel.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Arosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Brienz (BE) | 150 | $3,888 | $322.85 | 52% |
| Vitznau | 31 | $3,816 | $332.93 | 48% |
| Bürserberg | 41 | $3,632 | $333.78 | 42% |
| Brand | 61 | $3,577 | $466.21 | 32% |
| Lucerne | 375 | $3,524 | $273.58 | 51% |
| Andermatt | 60 | $3,492 | $441.38 | 39% |