Chur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Chur in 2025? Explore comprehensive Airbnb analytics for Chur, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Chur, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Chur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chur Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chur (2025)
Understanding the monthly revenue variations for Airbnb listings in Chur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chur is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chur across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,765 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,059 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,085, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chur
Chur Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chur:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chur
Average Daily Rate (ADR) Airbnb Trends in Chur (2025)
Effective short term rental pricing strategy in Chur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chur typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Chur
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Airbnb Seasonality Analysis & Trends in Chur (2025)
Peak Season (May, June, April)
- Revenue averages $3,750 per month
- Occupancy rates average 47.7%
- Daily rates average $143
Shoulder Season
- Revenue averages $2,743 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $163
Low Season (March, September, November)
- Revenue drops to average $1,910 per month
- Occupancy decreases to average 36.8%
- Daily rates adjust to average $158
Seasonality Insights for Chur
- The Airbnb seasonality in Chur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chur's highest earning potential, with monthly revenues capable of climbing to $3,966, occupancy reaching a high of 53.8%, and ADRs peaking at $181.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,521, occupancy could drop to 27.7%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chur.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chur seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chur (2025)
Exploring the top neighborhoods for short-term rentals in Chur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Chur | The historic heart of Chur, filled with charming medieval architecture, shops, cafes, and a vibrant atmosphere. Attracts tourists interested in history and culture. | St. Mary's Cathedral, Rätisches Museum, City Park, Chur's Old Town, Café Dux |
| Parc Ela | A large nature park that offers stunning landscapes and outdoor activities. Perfect for nature lovers and those seeking adventure in the Alps. | Hiking trails, Biking routes, Wildlife viewing, Natural beauty, Picnic spots |
| Chur's Wine Region | Famous for its vineyards and wine production, attracting wine enthusiasts and tourists looking to enjoy local wines and scenic views. | Wine tours, Vineyard visits, Wine tasting events, Local wine cellars, Scenic viewpoints |
| Chur Railway Station area | Excellent transport links for travelers, making it a convenient location near public transport and services. Ideal for guests looking to explore the region easily. | Swiss Railways Museum, Shopping options, Restaurants and cafes, Access to scenic train routes |
| Malix | A picturesque small village near Chur offering a tranquil environment with beautiful mountain views, perfect for relaxation. | Hiking trails, Local cuisine, Views of the Rhine Valley, Quiet atmosphere |
| Tschiertschen | A quaint mountain village known for its access to outdoor sports and beautiful landscapes, appealing to nature enthusiasts and winter sports lovers. | Skiing in winter, Hiking in summer, Local restaurants, Scenic mountain views |
| Chur's Arts District | A vibrant area promoting local artists and culture, popular with creatives and tourists looking for a cultural experience. | Art galleries, Cultural events, Local workshops, Street art, Cafes and bars |
| Prättigau Valley | Known for its stunning nature and outdoor activities, it attracts adventure seekers looking to explore the Swiss Alps. | Hiking, Mountain biking, Climbing, Nature photography, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Chur (2025)
While Chur, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chur to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chur (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Churbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Top Lage, Smart TV&Workspace - Solution Grischun
Entire Place • 1 bedroom
130m² apartment for up to 8 people - Solution Grischun
Entire Place • 3 bedrooms
3.5-Suite|Kingsize-Bett|2.OG
Entire Place • 2 bedrooms
Laundrette six-bed room in former prison
Private Room • 2 bedrooms
Old town apartment, washing machine - Solution Grischun
Entire Place • 1 bedroom
Comfort kitchen-65" TV office space - Solution Grischun
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chur (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Solution-Grischun Apartments | 12 | $606,108 | 370 | 4.38/5.0 |
| EH Apartments | 4 | $237,373 | 247 | 4.78/5.0 |
| Marco | 7 | $229,664 | 127 | 4.74/5.0 |
| Yasmin | 9 | $175,264 | 60 | 3.88/5.0 |
| Otmar | 3 | $100,947 | 263 | 4.46/5.0 |
| Raphael | 1 | $61,210 | 30 | 4.97/5.0 |
| Claudia | 1 | $51,149 | 41 | 4.90/5.0 |
| Andrea | 3 | $50,949 | 1575 | 4.58/5.0 |
| Host #213684041 | 1 | $40,415 | 4 | 5.00/5.0 |
| Saskja | 1 | $29,643 | 266 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chur.
Dive Deeper: Advanced Chur STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChur Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chur
- The Chur Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chur, Apartment/Condo properties are the most common (78.1%), reflecting the local real estate landscape.
- The presence of 15.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Chur Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chur
- The dominant room capacity in Chur is 1 bedroom listings, making up 60.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Chur, indicating a high concentration in these sizes.
- With over half the market (60.9%) consisting of studios or 1-bedroom units, Chur is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Chur.
Chur Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chur
- The most common guest capacity trend in Chur vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Chur STR market, accounting for 56.2% of listings.
- On average, properties in Chur are equipped to host 2.6 guests.
Chur Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chur
- The most common availability pattern in Chur falls within the 181-270 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chur (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chur Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
66.1% of total
2 Nights
4 listings
7.1% of total
3 Nights
5 listings
8.9% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
1 listings
1.8% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Chur is 1 Night, adopted by 66.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Chur Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Chur, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.1% of Chur hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chur.
Chur Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
10.9% of total
Moderate
37 listings
67.3% of total
Firm
3 listings
5.5% of total
Strict
9 listings
16.4% of total
Cancellation Policy Insights for Chur
- The prevailing Airbnb cancellation policy trend in Chur is Moderate, used by 67.3% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Chur may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 67.3% market standard in Chur.
- Regularly review your cancellation policy against competitors and market demand shifts in Chur.
Chur STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chur
- The overall average booking lead time for vacation rentals in Chur is 47 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Chur.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Chur averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chur (2025)
Amenity Prevalence
Amenity Insights for Chur
- Essential amenities in Chur that guests expect include: Hot water, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Bed linens, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chur: Hot water, Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hair dryer or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chur to stay competitive.
Chur Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chur
- The typical guest profile for Airbnb in Chur consists of predominantly international visitors (83%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 17.2% of guests.
- Key international markets include United States (20.6%) and Switzerland (17.2%).
- Top languages spoken are English (44%) followed by German (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |