Laax Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Laax in 2025? Explore comprehensive Airbnb analytics for Laax, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Laax, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 184 active listings.
Whether you're considering an Airbnb investment in Laax, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laax Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Laax Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Laax (2025)
Understanding the monthly revenue variations for Airbnb listings in Laax is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laax is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laax across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,874+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,559 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,956 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,028, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Laax
Laax Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Laax STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laax:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Laax
Average Daily Rate (ADR) Airbnb Trends in Laax (2025)
Effective short term rental pricing strategy in Laax involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laax typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $292 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Laax
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Airbnb Seasonality Analysis & Trends in Laax (2025)
Peak Season (February, January, December)
- Revenue averages $5,121 per month
- Occupancy rates average 53.5%
- Daily rates average $296
Shoulder Season
- Revenue averages $2,475 per month
- Occupancy maintains around 30.5%
- Daily rates hold near $243
Low Season (September, October, November)
- Revenue drops to average $1,544 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $232
Seasonality Insights for Laax
- The Airbnb seasonality in Laax shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Laax's highest earning potential, with monthly revenues capable of climbing to $6,223, occupancy reaching a high of 65.7%, and ADRs peaking at $312.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,343, occupancy could drop to 22.8%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laax.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Laax seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Laax (2025)
Exploring the top neighborhoods for short-term rentals in Laax? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laax Village | Laax Village is at the heart of the skiing and snowboarding region, offering access to the slopes and a vibrant alpine atmosphere. It's a popular choice for winter sports enthusiasts and summer hikers alike, making it an attractive year-round destination. | Laax Ski Resort, Laax Arena, Crap Sogn Gion, Crap Mountain, Laax Village Center |
| Falera | Falera is a charming village near Laax, known for its historical significance and beautiful hiking trails. It offers a quieter alternative to Laax while still being close to all the action, appealing to tourists seeking peace and nature. | Historic church of Falera, Caves of Falera, Hiking trails, Scenic viewpoints |
| Hinterländs | This area features stunning mountain views and is perfect for those looking for a more secluded retreat. It caters to nature lovers and those who enjoy tranquility away from the main tourist attractions. | Mountain lakes, Nature parks, Hiking routes, Wildlife watching |
| Laax Murschetg | Laax Murschetg is a part of the ski area with direct access to the slopes and a range of accommodations for visitors. It's ideal for families and groups who want easy access to winter sports facilities. | Murschetg ski lifts, Kids' ski areas, Access to snow parks |
| Nava | Nava is a small scenic area that attracts visitors looking for rural experiences and access to beautiful landscapes. It's ideal for those who want to experience traditional Swiss culture and outdoor activities. | Local farms, Hiking trails, Scenic views |
| Flims | Flims, located just a short distance from Laax, is known for its beautiful lakes and outdoor summer activities. It draws travelers interested in hiking, biking, and enjoying the Swiss landscape. | Lake Flims, Clara Bridge, Canyon of Ruinaulta, Flims Waldhaus |
| Vals | While a bit further, Vals is known for its thermal baths and stunning architecture. It's a unique destination for those seeking relaxation and wellness, attracting visitors year-round. | Thermal Baths Vals, Villa Vals, Mountain trails |
| Surselva Region | The larger Surselva region encompasses Laax and offers a mix of adventure sports and cultural experiences, making it an ideal base for exploring the overall area and its diverse attractions. | Surselva ski region, Cultural festivals, Gorges and valleys of the region |
Understanding Airbnb License Requirements & STR Laws in Laax (2025)
While Laax, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laax to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Laax (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Laaxbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Chalet - Private Fitness Sauna and Cinema Room
Entire Place • 5 bedrooms
Luxury Chalet in Laax with Stunning Views
Entire Place • 5 bedrooms
Casa Campanula - No. 1 Airbnb in Laax
Entire Place • 5 bedrooms
Mountain View Apt. w/ Patio, Garden &Parking
Entire Place • 2 bedrooms
Traumhaftes Chalet in Laax
Entire Place • 6 bedrooms
Charming chalet with lake view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Laax (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Laax based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flims Laax Falera | 17 | $503,598 | 190 | 3.66/5.0 |
| Edward | 2 | $150,160 | 309 | 4.86/5.0 |
| Naomi | 1 | $146,014 | 7 | 5.00/5.0 |
| Markus And Judith | 1 | $128,661 | 86 | 4.87/5.0 |
| Karlis | 1 | $112,430 | 57 | 4.88/5.0 |
| Roswitha | 1 | $100,183 | 17 | 4.88/5.0 |
| Judy | 1 | $70,627 | 19 | 4.95/5.0 |
| Andreas | 1 | $66,134 | 36 | 4.94/5.0 |
| Daniel | 6 | $64,615 | 182 | 4.71/5.0 |
| LAAX Homes | 9 | $63,093 | 69 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laax.
Dive Deeper: Advanced Laax STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laax. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLaax Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Laax
- The Laax Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 184 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Laax, Apartment/Condo properties are the most common (87%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Laax Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Laax
- The dominant room capacity in Laax is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.3% of the active Airbnb listings in Laax, indicating a high concentration in these sizes.
Laax Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Laax
- The most common guest capacity trend in Laax vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Laax STR market, accounting for 52.7% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laax.
- On average, properties in Laax are equipped to host 4.2 guests.
Laax Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Laax
- The most common availability pattern in Laax falls within the 271-366 days range, representing 60.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Laax (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Laax Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
10% of total
2 Nights
30 listings
16.7% of total
3 Nights
19 listings
10.6% of total
4-6 Nights
58 listings
32.2% of total
7-29 Nights
10 listings
5.6% of total
30+ Nights
45 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Laax is 4-6 Nights, adopted by 32.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25%) caters to monthly stays (30+ nights) in Laax, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.2% of Laax hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laax.
Laax Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
9.4% of total
Flexible
14 listings
8.2% of total
Moderate
26 listings
15.2% of total
Firm
56 listings
32.7% of total
Strict
59 listings
34.5% of total
Cancellation Policy Insights for Laax
- The prevailing Airbnb cancellation policy trend in Laax is Strict, used by 34.5% of listings.
- A majority (67.2%) of hosts in Laax utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Laax.
- With 34.5% using Strict terms, this is a viable option in Laax, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Laax.
Laax STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Laax
- The overall average booking lead time for vacation rentals in Laax is 84 days.
- Guests book furthest in advance for stays during February (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 66 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Fall (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Laax.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Laax averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Laax (2025)
Amenity Prevalence
Amenity Insights for Laax
- Essential amenities in Laax that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Laax: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Laax to stay competitive.
Laax Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Laax
- The typical guest profile for Airbnb in Laax consists of primarily domestic travelers (66%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Switzerland (65.6%) and Germany (12.6%).
- Top languages spoken are English (35.2%) followed by German (29.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Basel.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Laax Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |