Maloja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Maloja in 2025? Explore comprehensive Airbnb analytics for Maloja, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Maloja, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Maloja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maloja Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maloja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maloja (2025)
Understanding the monthly revenue variations for Airbnb listings in Maloja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maloja is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maloja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,379+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,112 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,913 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $769, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maloja
Maloja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maloja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maloja:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maloja
Average Daily Rate (ADR) Airbnb Trends in Maloja (2025)
Effective short term rental pricing strategy in Maloja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maloja typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $287 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Maloja
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Airbnb Seasonality Analysis & Trends in Maloja (2025)
Peak Season (February, July, October)
- Revenue averages $3,174 per month
- Occupancy rates average 42.9%
- Daily rates average $314
Shoulder Season
- Revenue averages $2,273 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $311
Low Season (May, June, September)
- Revenue drops to average $1,565 per month
- Occupancy decreases to average 26.4%
- Daily rates adjust to average $319
Seasonality Insights for Maloja
- The Airbnb seasonality in Maloja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maloja's highest earning potential, with monthly revenues capable of climbing to $3,965, occupancy reaching a high of 60.2%, and ADRs peaking at $339.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,443, occupancy could drop to 23.6%, and ADRs may adjust down to $295.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maloja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maloja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maloja (2025)
Exploring the top neighborhoods for short-term rentals in Maloja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maloja Village | A picturesque alpine village known for its stunning lake and mountain views. Ideal for tourists seeking tranquility and outdoor activities like hiking and skiing. | Lai da Maloja, Hiking trails, Maloja Pass, Skiing at Piz Corvatsch, Cycle routes around the lake |
| Lake Sils | A serene lake area perfect for nature lovers and those looking to escape the hustle and bustle. Great for relaxation and water activities in the summer and winter sports during the colder months. | Lake Sils, Hiking paths, Water sports, Skiing, Scenic viewpoints |
| Piz Corvatsch | Famous for its skiing and hiking opportunities, attracting adventure seekers and winter sports enthusiasts. Offers breathtaking panoramic views. | Corvatsch ski resort, Hiking trails, Chair lifts, Piz Corvatsch summit, Snowboarding parks |
| Maloja Pass | Known for its scenic drives and access to some of the best skiing and hiking areas in the region. Attracts both outdoor lovers and tourists looking for breathtaking scenery. | Scenic viewpoints, Ski resorts, Alpine hiking, Cycling routes, Photography spots |
| Crescent Lake | An off-the-beaten-path location ideal for those seeking peace and quiet in nature, with opportunities for fishing and walking. | Crescent Lake activities, Bird watching, Nature trails, Photography opportunities |
| Sils-Maria | Home to famous playwright Nietzsche, this area has cultural historical significance and beautiful landscapes, attracting history buffs and nature lovers. | Nietzsche's House, Lake Sils, Hiking trails, Cultural events |
| Bregaglia Valley | Known for its stunning valleys and rich culture, ideal for tourists who appreciate nature, hiking, and local traditions. | Bregaglia landscapes, Hiking routes, Traditional villages, Local arts and crafts |
| Silvaplana | Close to Lake Sils and famous for kitesurfing and windsurfing. A vibrant area for active lifestyle enthusiasts and supports a lively community. | Lake Silvaplana, Water sports, Mountain biking, Multicultural dining |
Understanding Airbnb License Requirements & STR Laws in Maloja (2025)
While Maloja, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maloja to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maloja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malojabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villetta Segantini, Maloja
Entire Place • 3 bedrooms
Casa La Planüra by Interhome
Entire Place • 1 bedroom
Apartment in the heart of Capolago
Entire Place • 1 bedroom
Modern architecture and coziness near the lake
Entire Place • 1 bedroom
Apartment in Maloja Engadina
Entire Place • 2 bedrooms
Alpine Studio Apartment
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maloja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maloja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gianni | 1 | $65,180 | 2 | Not Rated |
| Christoph - Interhome | 1 | $43,678 | 8 | 4.88/5.0 |
| Isabel | 1 | $33,254 | 25 | 4.84/5.0 |
| Peter | 1 | $29,132 | 39 | 4.95/5.0 |
| Lara | 1 | $26,409 | 76 | 4.88/5.0 |
| Huw | 1 | $25,393 | 38 | 4.92/5.0 |
| Ermanno | 1 | $24,844 | 21 | 4.95/5.0 |
| Laura | 1 | $21,899 | 56 | 4.95/5.0 |
| Enrico | 4 | $18,927 | 76 | 4.50/5.0 |
| Caterina | 2 | $17,443 | 7 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maloja.
Dive Deeper: Advanced Maloja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maloja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaloja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maloja
- The Maloja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maloja, Apartment/Condo properties are the most common (71.4%), reflecting the local real estate landscape.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.8%) offer potential for unique stay experiences.
Maloja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maloja
- The dominant room capacity in Maloja is 1 bedroom listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.7% of the active Airbnb listings in Maloja, indicating a high concentration in these sizes.
- With over half the market (71.4%) consisting of studios or 1-bedroom units, Maloja is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Maloja.
Maloja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maloja
- The most common guest capacity trend in Maloja vacation rentals is listings accommodating 2 guests (38.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Maloja STR market, accounting for 76.2% of listings.
- A significant 47.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Maloja.
- Listings for large groups (6+ guests) are relatively rare (4.8%), potentially indicating an opportunity for hosts targeting this segment in Maloja.
- On average, properties in Maloja are equipped to host 3.0 guests.
Maloja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maloja
- The most common availability pattern in Maloja falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maloja (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maloja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
19% of total
2 Nights
4 listings
19% of total
3 Nights
1 listings
4.8% of total
4-6 Nights
6 listings
28.6% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
5 listings
23.8% of total
Key Insights
- The most prevalent minimum stay requirement in Maloja is 4-6 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (23.8%) caters to monthly stays (30+ nights) in Maloja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.6% of Maloja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maloja.
Maloja Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
6 listings
28.6% of total
Firm
9 listings
42.9% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Maloja
- The prevailing Airbnb cancellation policy trend in Maloja is Firm, used by 42.9% of listings.
- A majority (71.5%) of hosts in Maloja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.9% market standard in Maloja.
- Regularly review your cancellation policy against competitors and market demand shifts in Maloja.
Maloja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maloja
- The overall average booking lead time for vacation rentals in Maloja is 60 days.
- Guests book furthest in advance for stays during March (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Spring (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Maloja.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Maloja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maloja (2025)
Amenity Prevalence
Amenity Insights for Maloja
- Popular amenities like TV, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maloja to stay competitive.
Maloja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maloja
- The typical guest profile for Airbnb in Maloja consists of primarily domestic travelers (70%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 70.1% of guests.
- Key international markets include Switzerland (70.1%) and Germany (10.4%).
- Top languages spoken are English (37.1%) followed by German (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Bern.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maloja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rothenburg | 11 | $5,709 | $293.66 | 64% |
| Grindelwald | 510 | $5,251 | $378.61 | 56% |
| Balderschwang | 10 | $4,894 | $294.10 | 58% |
| Bassersdorf | 16 | $4,604 | $383.02 | 49% |
| Laglio | 62 | $4,413 | $531.42 | 41% |
| Vitznau | 31 | $4,346 | $414.25 | 47% |
| Ranco | 13 | $4,237 | $443.85 | 38% |
| Brienz (BE) | 160 | $4,231 | $314.86 | 51% |
| Alpnach | 11 | $4,184 | $254.18 | 49% |
| Brand | 63 | $4,028 | $534.79 | 32% |