Samnaun Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Samnaun in 2025? Explore comprehensive Airbnb analytics for Samnaun, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Samnaun, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Samnaun, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Samnaun Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Samnaun Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Samnaun (2025)
Understanding the monthly revenue variations for Airbnb listings in Samnaun is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Samnaun is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Samnaun across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,167+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,732 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,474 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $777, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Samnaun
Samnaun Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Samnaun STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Samnaun:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Samnaun
Average Daily Rate (ADR) Airbnb Trends in Samnaun (2025)
Effective short term rental pricing strategy in Samnaun involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Samnaun typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $274 or more.
- Typical properties (Median) charge around $190 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in Samnaun
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Airbnb Seasonality Analysis & Trends in Samnaun (2025)
Peak Season (February, January, April)
- Revenue averages $3,661 per month
- Occupancy rates average 43.9%
- Daily rates average $247
Shoulder Season
- Revenue averages $1,616 per month
- Occupancy maintains around 25.8%
- Daily rates hold near $233
Low Season (June, October, November)
- Revenue drops to average $1,006 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $219
Seasonality Insights for Samnaun
- The Airbnb seasonality in Samnaun shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Samnaun's highest earning potential, with monthly revenues capable of climbing to $5,285, occupancy reaching a high of 64.3%, and ADRs peaking at $259.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $923, occupancy could drop to 16.3%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Samnaun.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Samnaun seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Samnaun (2025)
Exploring the top neighborhoods for short-term rentals in Samnaun? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Compatsch | Charming village offering breathtaking views and easy access to skiing and hiking. Ideal for tourists looking for a peaceful getaway with outdoor activities. | Skiing at Silvretta Arena, Hiking trails, Local restaurants, Wellness spas, Village shops |
| Samnaun-Dorf | The main village known for its lively atmosphere, dining, and après-ski options. Attracts tourists seeking both relaxation and adventure. | Silvretta Ski Area, Shopping at duty-free shops, Culinary experiences, Cultural events, Nightlife options |
| Ravaisch | A picturesque area with beautiful nature and quiet surroundings, perfect for nature lovers and families looking for a serene retreat. | Hiking routes, Scenic views, Local wildlife, Family-friendly activities, Picnic areas |
| Samnaun-Bahnhof | Gateway to the skiing regions, providing easy access to ski lifts and major attractions. Ideal for ski enthusiasts and easy commutes. | Access to ski lifts, Proximity to ski schools, Equipment rental shops, Transportation hubs, Seasonal festivals |
| Paznaun | Known for its stunning mountain scenery and outdoor sports options, a favorite for adventure seekers and relaxation. | Summer hiking, Winter skiing, Cycling routes, Wellness and spa offerings, Local festivals |
| Schmidli | A tranquil area perfect for guests seeking a quiet respite from busy tourist spots, yet close to nature activities. | Nature trails, Wildlife watching, Local farms, Artisan shops, Community events |
| Gilgen | A small, historic enclave with traditional Swiss architecture, attracting guests interested in culture and local history. | Historic buildings, Cultural experiences, Local cuisine, Artisan workshops, Nature walks |
| Viderjoch | Known for its skiing and mountain activities, popular among sports enthusiasts and families. | Viderjoch Ski Area, Mountain biking trails, Picnic spots, Winter sports options, Family-friendly events |
Understanding Airbnb License Requirements & STR Laws in Samnaun (2025)
While Samnaun, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Samnaun to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Samnaun (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Samnaunbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in Samnaun-Ravaian - above the gondola
Entire Place • 2 bedrooms
Boutique apartment just off the ski slope
Entire Place • 2 bedrooms
Haus Derby Apartment 500
Entire Place • 1 bedroom
Haus Derby Apartment 400
Entire Place • 2 bedrooms
Boutique apartment just off the ski slope
Entire Place • 1 bedroom
Mountain Lovers
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Samnaun (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Samnaun based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Haus | 5 | $73,141 | 46 | 4.66/5.0 |
| Claudia | 2 | $55,091 | 17 | 5.00/5.0 |
| Zoja | 1 | $43,249 | 13 | 4.92/5.0 |
| Host #327613529 | 1 | $18,995 | 1 | 0.00/5.0 |
| Atlantis | 2 | $16,645 | 10 | 5.00/5.0 |
| Johann | 3 | $13,166 | 14 | 1.67/5.0 |
| Natischa | 2 | $12,438 | 10 | 5.00/5.0 |
| Apart Prieth | 1 | $11,496 | 4 | 4.75/5.0 |
| Host #97349963 | 1 | $9,603 | 0 | 0.00/5.0 |
| Host #306411075 | 1 | $8,839 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Samnaun.
Dive Deeper: Advanced Samnaun STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Samnaun. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSamnaun Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Samnaun
- The Samnaun Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Samnaun, Apartment/Condo properties are the most common (65.2%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
Samnaun Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Samnaun
- The dominant room capacity in Samnaun is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.9% of the active Airbnb listings in Samnaun, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Samnaun.
Samnaun Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Samnaun
- The most common guest capacity trend in Samnaun vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Samnaun STR market, accounting for 65.2% of listings.
- On average, properties in Samnaun are equipped to host 3.4 guests.
Samnaun Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Samnaun
- The most common availability pattern in Samnaun falls within the 271-366 days range, representing 73.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Samnaun (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Samnaun Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4.8% of total
2 Nights
3 listings
14.3% of total
4-6 Nights
9 listings
42.9% of total
7-29 Nights
4 listings
19% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Samnaun is 4-6 Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (19%) caters to monthly stays (30+ nights) in Samnaun, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.9% of Samnaun hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Samnaun.
Samnaun Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
15.8% of total
Flexible
1 listings
5.3% of total
Firm
8 listings
42.1% of total
Strict
7 listings
36.8% of total
Cancellation Policy Insights for Samnaun
- The prevailing Airbnb cancellation policy trend in Samnaun is Firm, used by 42.1% of listings.
- A majority (78.9%) of hosts in Samnaun utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.1% market standard in Samnaun.
- With 36.8% using Strict terms, this is a viable option in Samnaun, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Samnaun.
Samnaun STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Samnaun
- The overall average booking lead time for vacation rentals in Samnaun is 108 days.
- Guests book furthest in advance for stays during February (average 151 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (125 days avg.) sees the longest lead times, while Summer (84 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (108 days) as a baseline for your pricing and availability strategy in Samnaun.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 151 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 125 days) to capture early planners.
- Monitor your own booking lead times against these Samnaun averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Samnaun (2025)
Amenity Prevalence
Amenity Insights for Samnaun
- Essential amenities in Samnaun that guests expect include: Wifi, Kitchen, TV, Heating, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Samnaun: Wifi, Kitchen, TV, Heating, Free parking on premises, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Essentials.
- Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Samnaun to stay competitive.
Samnaun Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Samnaun
- The typical guest profile for Airbnb in Samnaun consists of a mix of domestic (42%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 42.4% of guests.
- Key international markets include Switzerland (42.4%) and Germany (36.4%).
- Top languages spoken are English (33.3%) followed by German (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Samnaun Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Brand | 56 | $3,597 | $486.13 | 33% |