Sankt Moritz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Sankt Moritz in 2025? Explore comprehensive Airbnb analytics for Sankt Moritz, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Sankt Moritz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 229 active listings.
Whether you're considering an Airbnb investment in Sankt Moritz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sankt Moritz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sankt Moritz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sankt Moritz (2025)
Understanding the monthly revenue variations for Airbnb listings in Sankt Moritz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sankt Moritz is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sankt Moritz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,067+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,671 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,270 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,665, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sankt Moritz
Sankt Moritz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sankt Moritz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sankt Moritz:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sankt Moritz
Average Daily Rate (ADR) Airbnb Trends in Sankt Moritz (2025)
Effective short term rental pricing strategy in Sankt Moritz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sankt Moritz typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $646+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $414 or more.
- Typical properties (Median) charge around $281 per night.
- Entry-level properties (Bottom 25%) earn around $206 per night.
Average Daily Rate (ADR) Trend by Month in Sankt Moritz
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Airbnb Seasonality Analysis & Trends in Sankt Moritz (2025)
Peak Season (February, January, December)
- Revenue averages $8,129 per month
- Occupancy rates average 56.5%
- Daily rates average $454
Shoulder Season
- Revenue averages $3,941 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $390
Low Season (September, October, November)
- Revenue drops to average $2,303 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $358
Seasonality Insights for Sankt Moritz
- The Airbnb seasonality in Sankt Moritz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sankt Moritz's highest earning potential, with monthly revenues capable of climbing to $8,882, occupancy reaching a high of 61.7%, and ADRs peaking at $473.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,980, occupancy could drop to 27.4%, and ADRs may adjust down to $331.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sankt Moritz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sankt Moritz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sankt Moritz (2025)
Exploring the top neighborhoods for short-term rentals in Sankt Moritz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Moritz-Dorf | This is the main village area, known for its luxury hotels and vibrant shops. It is a prime location for tourists looking for high-end experiences and easy access to ski slopes. | Piz Nair, Lake St. Moritz, St. Moritz Casino, Segantini Museum, Corviglia Ski Area, Cresta Run |
| Sils-Maria | A popular destination for nature lovers and artists, offering stunning views and a serene atmosphere. Ideal for guests seeking tranquility and natural beauty. | Lake Sils, Nietzsche's Path, Furtschellas, Sils Maria Theatre, Karl Wagner Museum, Hiking Trails |
| Celerina | Located near St. Moritz, Celerina is known for its charming village feel and access to skiing and outdoor activities, making it perfect for families. | Celerina Ski Area, Train to St. Moritz, Kayaking on the Inn, Hiking Trails, Rhaetian Railway |
| Silvaplana | Known for its water sports and breathtaking landscapes, this area attracts both adventure seekers and those looking to relax by the lakes. | Silvaplana Lake, Kitesurfing opportunities, Lakeside restaurants, Hiking Paths, Mountain Biking Trails |
| La Punt-Chamues-ch | A picturesque village with traditional architecture, perfect for guests who appreciate authenticity and want a peaceful stay close to St. Moritz. | Alaunia Chapel, Hiking Trails, The Engadin Museum, Skiing nearby, Local Swiss cuisine |
| St. Moritz Bad | This area is known for its spa facilities and proximity to the lake and ski slopes. It attracts visitors interested in wellness and leisure activities. | Spa facilities, Lake St. Moritz, Corvatsch Ski Area, Walking paths, Golf Course |
| Pontresina | A beautiful village located at the entrance of the Alps, it offers a mix of adventure and wellness opportunities and is a gateway to the Bernina Range. | Bernina Express, Morteratsch Glacier, Hiking in the Alps, Traditional Engadin architecture, Museums |
| Furtschellas | A more secluded area known for hiking and outdoor activities, ideal for guests wanting to explore the natural side of the Engadin valley. | Hiking trails, Alpine lakes, Panoramic views, Nature photography spots, Quiet retreats |
Understanding Airbnb License Requirements & STR Laws in Sankt Moritz (2025)
While Sankt Moritz, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sankt Moritz to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sankt Moritz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sankt Moritzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Alpine living in the heart of St Moritz
Entire Place • 3 bedrooms
Luxury Penthouse: Sauna, 3 Rooms, Lake View, Parking
Entire Place • 3 bedrooms
Luxury St Moritz apartment, lake view (3 brm/bath)
Entire Place • 3 bedrooms
Cozy apartment in St. Moritz
Entire Place • 2 bedrooms
Spectacular Penthouse lake VIEW, private SAUNA
Entire Place • 2 bedrooms
Great apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sankt Moritz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sankt Moritz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 21 | $641,169 | 234 | 4.60/5.0 |
| Speciale | 12 | $470,264 | 332 | 3.91/5.0 |
| Daniel | 9 | $407,938 | 839 | 4.73/5.0 |
| Nicolas | 1 | $392,246 | 8 | 5.00/5.0 |
| Alexander | 7 | $372,483 | 796 | 4.90/5.0 |
| Christoph - Interhome Group | 9 | $328,388 | 93 | 4.70/5.0 |
| Chiave Immobiliare | 1 | $312,494 | 30 | 4.87/5.0 |
| Anna Lena Und André | 11 | $300,319 | 412 | 4.74/5.0 |
| Firstberg | 9 | $273,061 | 76 | 4.82/5.0 |
| Christoph - Interhome Group | 8 | $251,393 | 105 | 3.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sankt Moritz.
Dive Deeper: Advanced Sankt Moritz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sankt Moritz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSankt Moritz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sankt Moritz
- The Sankt Moritz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 229 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sankt Moritz, Apartment/Condo properties are the most common (92.1%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, outdoor/unique, others (combined 7.9%) offer potential for unique stay experiences.
Sankt Moritz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sankt Moritz
- The dominant room capacity in Sankt Moritz is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.1% of the active Airbnb listings in Sankt Moritz, indicating a high concentration in these sizes.
Sankt Moritz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sankt Moritz
- The most common guest capacity trend in Sankt Moritz vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sankt Moritz STR market, accounting for 58.5% of listings.
- 20.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sankt Moritz.
- On average, properties in Sankt Moritz are equipped to host 3.9 guests.
Sankt Moritz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sankt Moritz
- The most common availability pattern in Sankt Moritz falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sankt Moritz (28.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sankt Moritz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
23.7% of total
2 Nights
14 listings
6.8% of total
3 Nights
26 listings
12.6% of total
4-6 Nights
46 listings
22.2% of total
7-29 Nights
10 listings
4.8% of total
30+ Nights
62 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Sankt Moritz is 30+ Nights, adopted by 30% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30%) caters to monthly stays (30+ nights) in Sankt Moritz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30% of Sankt Moritz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sankt Moritz.
Sankt Moritz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
2.1% of total
Super Strict 60 Days
10 listings
5.2% of total
Flexible
7 listings
3.7% of total
Moderate
26 listings
13.6% of total
Firm
96 listings
50.3% of total
Strict
48 listings
25.1% of total
Cancellation Policy Insights for Sankt Moritz
- The prevailing Airbnb cancellation policy trend in Sankt Moritz is Firm, used by 50.3% of listings.
- A majority (75.4%) of hosts in Sankt Moritz utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50.3% market standard in Sankt Moritz.
- Regularly review your cancellation policy against competitors and market demand shifts in Sankt Moritz.
Sankt Moritz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sankt Moritz
- The overall average booking lead time for vacation rentals in Sankt Moritz is 84 days.
- Guests book furthest in advance for stays during February (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Fall (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Sankt Moritz.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Sankt Moritz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sankt Moritz (2025)
Amenity Prevalence
Amenity Insights for Sankt Moritz
- Essential amenities in Sankt Moritz that guests expect include: Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sankt Moritz: Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sankt Moritz to stay competitive.
Sankt Moritz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sankt Moritz
- The typical guest profile for Airbnb in Sankt Moritz consists of predominantly international visitors (77%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 22.7% of guests.
- Key international markets include United States (26.7%) and Switzerland (22.7%).
- Top languages spoken are English (44%) followed by German (15.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sankt Moritz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |