Scuol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Scuol in 2025? Explore comprehensive Airbnb analytics for Scuol, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Scuol, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 274 active listings.

Whether you're considering an Airbnb investment in Scuol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scuol Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Scuol Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Scuol.
Occupancy Rate(?)
36.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,422
Typical annual income for an Airbnb listing in Scuol. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.4%
Positive growth (0.4%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Scuol.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Scuol.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
274
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Scuol (2025)

Understanding the monthly revenue variations for Airbnb listings in Scuol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scuol is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scuol across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,645+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,109 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,881 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $983, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Scuol

Scuol Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Scuol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scuol:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Scuol

Average Daily Rate (ADR) Airbnb Trends in Scuol (2025)

Effective short term rental pricing strategy in Scuol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scuol typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $127 per night.

Average Daily Rate (ADR) Trend by Month in Scuol

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Airbnb Seasonality Analysis & Trends in Scuol (2025)

Peak Season (February, January, July)
  • Revenue averages $3,501 per month
  • Occupancy rates average 56.8%
  • Daily rates average $200
Shoulder Season
  • Revenue averages $2,153 per month
  • Occupancy maintains around 37.1%
  • Daily rates hold near $192
Low Season (April, May, November)
  • Revenue drops to average $1,582 per month
  • Occupancy decreases to average 28.7%
  • Daily rates adjust to average $187

Seasonality Insights for Scuol

  • The Airbnb seasonality in Scuol shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Scuol's highest earning potential, with monthly revenues capable of climbing to $4,024, occupancy reaching a high of 64.6%, and ADRs peaking at $203.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,363, occupancy could drop to 28.2%, and ADRs may adjust down to $180.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scuol.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Scuol seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Scuol (2025)

Exploring the top neighborhoods for short-term rentals in Scuol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Scuol Village
The main hub for visitors, known for its charming village atmosphere and access to thermal baths. Ideal for guests wanting to enjoy local culture, cuisine, and wellness experiences.
Bogn Engiadina Scuol, Scuol Castle, Engadine Museum, Hotel Filli, Local restaurants
Tarasp
A picturesque area known for the impressive Tarasp Castle and stunning natural scenery, attracting those looking for beautiful landscapes and tranquility.
Tarasp Castle, Val Sinestra, Skiing in Tarasp, Hiking trails, Nature parks
Scuol Ski Area
Popular among winter sports enthusiasts, this area offers access to numerous ski runs and winter activities, perfect for outdoor adventurers.
Ski slopes, Snowboarding, Cross-country skiing, Cable cars, Snowshoeing
Sent
A charming adjoining village to Scuol, known for its historic buildings and peaceful ambiance. Attracts visitors looking for a serene retreat close to nature.
Museum Sent, Historic architecture, Hiking routes, Scenic views, Local food experiences
Ftan
Known for its stunning views and skiing opportunities, Ftan is a less crowded alternative that provides a great experience for families and couples alike.
Ftan ski area, Hiking in summer, Panoramic views, Charming village center, Local events
Davos
A short drive away, Davos is a famous resort town known for its skiing and year-round sports, attracting a large number of tourists for both winter and summer activities.
Davos Klosters ski area, Lake Davos, World Economic Forum, Hiking trails, Shopping and dining
Zernez
As the gateway to the Swiss National Park, Zernez offers fantastic outdoor activities year-round, appealing to nature lovers and hikers.
Swiss National Park, Hiking paths, Wildlife watching, Zernez Museum, Cultural events
Samedan
A charming village close to St. Moritz, known for its historic town center and access to multiple alpine activities. Popular among travelers looking for a mix of luxury and authenticity.
St. Moritz nearby, Cultural festivals, Golf courses, Airfield for scenic flights, Local markets

Understanding Airbnb License Requirements & STR Laws in Scuol (2025)

While Scuol, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scuol to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Scuol (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Scuolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

RUHIG-ZENTRAL-ORGINAL HAUTEIL (3 apartments)

RUHIG-ZENTRAL-ORGINAL HAUTEIL (3 apartments)

Entire Place • 8 bedrooms

$162,368
Revenue
51.0%
Occupancy
$745.63
Daily Rate
Bergchalet Flöna: Luxurious detached 5-room chalet

Bergchalet Flöna: Luxurious detached 5-room chalet

Entire Place • 3 bedrooms

$122,435
Revenue
52.3%
Occupancy
$696.89
Daily Rate
Chasa Lansel - attic with mountain view in Sent

Chasa Lansel - attic with mountain view in Sent

Entire Place • 2 bedrooms

$71,732
Revenue
52.5%
Occupancy
$298.64
Daily Rate
Modern apartment with garden seating area

Modern apartment with garden seating area

Entire Place • 2 bedrooms

$62,869
Revenue
64.4%
Occupancy
$211.22
Daily Rate
randulin

randulin

Entire Place • 3 bedrooms

$61,941
Revenue
42.5%
Occupancy
$556.21
Daily Rate
Together with space - Engadin Holidays

Together with space - Engadin Holidays

Entire Place • 6 bedrooms

$58,573
Revenue
31.7%
Occupancy
$522.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Scuol (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Scuol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Martina74$1,308,1949593.84/5.0
Werni4$250,2826624.87/5.0
Helen7$155,7741354.99/5.0
Federico26$119,998823.32/5.0
Stefanie3$106,038324.82/5.0
Petra3$88,2511574.91/5.0
Martina2$79,792744.87/5.0
Fabio2$74,5191534.94/5.0
Alessandra9$68,014594.34/5.0
Jolanda3$62,8711034.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scuol.

Dive Deeper: Advanced Scuol STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scuol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Scuol Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Scuol

  • The Scuol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 274 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Scuol, Apartment/Condo properties are the most common (83.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.6%) offer potential for unique stay experiences.

Scuol Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Scuol

  • The dominant room capacity in Scuol is 1 bedroom listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Scuol, indicating a high concentration in these sizes.
  • A significant 27.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Scuol.

Scuol Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Scuol

  • The most common guest capacity trend in Scuol vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Scuol STR market, accounting for 49.0% of listings.
  • 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scuol.
  • On average, properties in Scuol are equipped to host 4.3 guests.

Scuol Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Scuol

  • The most common availability pattern in Scuol falls within the 271-366 days range, representing 58% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Scuol (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Scuol Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

44 listings

16.7% of total

2 Nights (9.5%)

2 Nights

25 listings

9.5% of total

3 Nights (8.4%)

3 Nights

22 listings

8.4% of total

4-6 Nights (17.9%)

4-6 Nights

47 listings

17.9% of total

7-29 Nights (4.2%)

7-29 Nights

11 listings

4.2% of total

30+ Nights (43.3%)

30+ Nights

114 listings

43.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Scuol is 30+ Nights, adopted by 43.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (43.3%) caters to monthly stays (30+ nights) in Scuol, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 43.3% of Scuol hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 43.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scuol.

Scuol Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (26.3%)

Super Strict 30 Days

63 listings

26.3% of total

Flexible (7.1%)

Flexible

17 listings

7.1% of total

Moderate (9.2%)

Moderate

22 listings

9.2% of total

Firm (27.1%)

Firm

65 listings

27.1% of total

Strict (30.4%)

Strict

73 listings

30.4% of total

Cancellation Policy Insights for Scuol

  • The prevailing Airbnb cancellation policy trend in Scuol is Strict, used by 30.4% of listings.
  • A majority (57.5%) of hosts in Scuol utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 30.4% market standard in Scuol.
  • With 30.4% using Strict terms, this is a viable option in Scuol, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Scuol.

Scuol STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Scuol

  • The overall average booking lead time for vacation rentals in Scuol is 102 days.
  • Guests book furthest in advance for stays during February (average 157 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 53 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (145 days avg.) sees the longest lead times, while Fall (77 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (102 days) as a baseline for your pricing and availability strategy in Scuol.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 157 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 145 days) to capture early planners.
  • Monitor your own booking lead times against these Scuol averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Scuol (2025)

Amenity Prevalence

Amenity Insights for Scuol

  • Essential amenities in Scuol that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Scuol: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Scuol to stay competitive.

Scuol Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Scuol

  • The typical guest profile for Airbnb in Scuol consists of primarily domestic travelers (78%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 77.9% of guests.
  • Key international markets include Switzerland (77.9%) and Germany (6.7%).
  • Top languages spoken are English (33.1%) followed by German (30.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Zürich and Bern.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Scuol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Laglio64$4,873$463.6147%
Bayrischzell30$4,718$392.8742%
Urtijëi - St. Ulrich in Gröden - Ortisei163$4,698$630.4540%
Moos in Passeier - Moso in Passiria17$4,619$547.6027%
Steinberg am Rofan11$4,394$311.7140%
Brenzone sul Garda19$4,128$335.2552%
Bürserberg40$3,978$342.5741%
Sala Comacina64$3,794$400.2750%
Bellagio373$3,630$328.2655%
Brand56$3,597$486.1333%

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