Silvaplana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland
Is Airbnb profitable in Silvaplana in 2025? Explore comprehensive Airbnb analytics for Silvaplana, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Silvaplana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Silvaplana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Silvaplana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Silvaplana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Silvaplana (2025)
Understanding the monthly revenue variations for Airbnb listings in Silvaplana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Silvaplana is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Silvaplana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,336+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,694 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,081 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $931, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Silvaplana
Silvaplana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Silvaplana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Silvaplana:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Silvaplana
Average Daily Rate (ADR) Airbnb Trends in Silvaplana (2025)
Effective short term rental pricing strategy in Silvaplana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Silvaplana typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
- Typical properties (Median) charge around $237 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Silvaplana
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Airbnb Seasonality Analysis & Trends in Silvaplana (2025)
Peak Season (February, January, December)
- Revenue averages $4,214 per month
- Occupancy rates average 43.7%
- Daily rates average $302
Shoulder Season
- Revenue averages $2,561 per month
- Occupancy maintains around 33.5%
- Daily rates hold near $300
Low Season (June, September, November)
- Revenue drops to average $1,757 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $277
Seasonality Insights for Silvaplana
- The Airbnb seasonality in Silvaplana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Silvaplana's highest earning potential, with monthly revenues capable of climbing to $4,755, occupancy reaching a high of 51.3%, and ADRs peaking at $311.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,556, occupancy could drop to 20.1%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Silvaplana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Silvaplana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Silvaplana (2025)
Exploring the top neighborhoods for short-term rentals in Silvaplana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silvaplana Lake | Scenic area known for its beautiful lake and outdoor activities. Great for tourists seeking nature and relaxation, perfect for summer and winter sports. | Lake Silvaplana, Wind surfing, Paragliding, Hiking trails, Cycling, Summer swimming spots |
| Corvatsch Mountain | A hotspot for skiing and snowboarding in the winter, and hiking in the summer. Ideal for adventure seekers and families looking for an active vacation. | Corvatsch ski area, Hiking trails, Mountain restaurants, Stunning panoramas, Lift access for skiing |
| Silvaplana Village | Charming village atmosphere with traditional architecture. Close to restaurants and shops, perfect for families and travelers looking for a cozy stay. | Village square, Local boutiques, Restaurants offering Swiss cuisine, Cultural events, Festivals |
| St. Moritz | World-renowned destination for luxury and elite winter sports. Attracts high-end tourists seeking lavish accommodations and exclusive experiences. | St. Moritz lake, Corviglia skiing, High-end shopping, Fine dining, Cultural events and exhibitions |
| Plattsee | A hidden gem for nature lovers and hikers, offering stunning views and serene surroundings. Great for those looking for peace away from the bustling tourist spots. | Plattsee Lake, Wildlife watching, Hiking paths, Picnic spots, Relaxing nature walks |
| Muottas Muragl | A mountain with breathtaking views and a popular panoramic restaurant. Perfect for tourists interested in photography and nature. | Muottas Muragl lookout, Trail networks, Cable car access, Panoramic dining, Photography opportunities |
| Piz Nair | A peak offering incredible vistas and adventure activities. Popular for both skiing in winter and hiking in summer. | Piz Nair lift, Ski runs, Hiking trails, Scenic views, Outdoor cafes |
| Sils Maria | A quaint village known for its cultural heritage and connection to famous writers. Attracts tourists interested in history and culture. | Nietzsche's House, Art galleries, Cultural festivals, Historical landmarks, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Silvaplana (2025)
While Silvaplana, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Silvaplana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Silvaplana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Silvaplanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chesa Myrta - attic with beautiful lake view
Entire Place • 2 bedrooms
Chesa Romana - Silvaplana
Entire Place • 3 bedrooms
Lovely apartment with garden
Entire Place • 2 bedrooms
Das neue Penthouse Surlej/St. Moritz
Entire Place • 3 bedrooms
Chesa Mastrel - Silvaplana
Entire Place • 3 bedrooms
Chesa Nair - Surlej
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Silvaplana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Silvaplana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Speciale | 8 | $295,517 | 172 | 4.06/5.0 |
| Christoph - Interhome Group | 23 | $272,780 | 139 | 3.67/5.0 |
| Christoph - Interhome Group | 20 | $257,176 | 174 | 4.66/5.0 |
| Christoph - Interhome Group | 7 | $210,764 | 45 | 4.05/5.0 |
| Martina | 1 | $109,823 | 12 | 5.00/5.0 |
| Mountain Flair | 5 | $97,071 | 12 | 2.00/5.0 |
| Alexander | 2 | $89,803 | 93 | 4.88/5.0 |
| Lavinia | 1 | $72,983 | 64 | 4.97/5.0 |
| Host #317785299 | 1 | $70,324 | 0 | 0.00/5.0 |
| Host #547793922 | 2 | $62,526 | 6 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Silvaplana.
Dive Deeper: Advanced Silvaplana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Silvaplana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSilvaplana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Silvaplana
- The Silvaplana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Silvaplana, Apartment/Condo properties are the most common (96.4%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Silvaplana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Silvaplana
- The dominant room capacity in Silvaplana is 1 bedroom listings, making up 57.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.5% of the active Airbnb listings in Silvaplana, indicating a high concentration in these sizes.
- With over half the market (57.7%) consisting of studios or 1-bedroom units, Silvaplana is particularly well-suited for individuals or couples.
Silvaplana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Silvaplana
- The most common guest capacity trend in Silvaplana vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Silvaplana STR market, accounting for 70.2% of listings.
- 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Silvaplana.
- On average, properties in Silvaplana are equipped to host 3.6 guests.
Silvaplana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Silvaplana
- The most common availability pattern in Silvaplana falls within the 271-366 days range, representing 64% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Silvaplana (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Silvaplana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
37% of total
2 Nights
8 listings
8% of total
3 Nights
5 listings
5% of total
4-6 Nights
12 listings
12% of total
30+ Nights
38 listings
38% of total
Key Insights
- The most prevalent minimum stay requirement in Silvaplana is 30+ Nights, adopted by 38% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38%) caters to monthly stays (30+ nights) in Silvaplana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38% of Silvaplana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 38% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Silvaplana.
Silvaplana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
4.4% of total
Super Strict 60 Days
4 listings
4.4% of total
Moderate
5 listings
5.6% of total
Firm
54 listings
60% of total
Strict
23 listings
25.6% of total
Cancellation Policy Insights for Silvaplana
- The prevailing Airbnb cancellation policy trend in Silvaplana is Firm, used by 60% of listings.
- A majority (85.6%) of hosts in Silvaplana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 60% market standard in Silvaplana.
- Regularly review your cancellation policy against competitors and market demand shifts in Silvaplana.
Silvaplana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Silvaplana
- The overall average booking lead time for vacation rentals in Silvaplana is 92 days.
- Guests book furthest in advance for stays during December (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (105 days avg.) sees the longest lead times, while Summer (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Silvaplana.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Silvaplana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Silvaplana (2025)
Amenity Prevalence
Amenity Insights for Silvaplana
- Essential amenities in Silvaplana that guests expect include: Hot water, Kitchen, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Dishes and silverware, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Silvaplana: Hot water, Kitchen, Wifi, Washer.
- Prioritize adding missing essentials: Hot water, Kitchen, Wifi, Washer.
- Consider adding popular differentiators like Dryer or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Silvaplana to stay competitive.
Silvaplana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Silvaplana
- The typical guest profile for Airbnb in Silvaplana consists of a mix of domestic (55%) and international guests, often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 54.9% of guests.
- Key international markets include Switzerland (54.9%) and Germany (9.1%).
- Top languages spoken are English (36.5%) followed by German (26.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Silvaplana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Vitznau | 29 | $4,171 | $333.53 | 51% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Lucerne | 371 | $3,870 | $260.48 | 54% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |