Zuoz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grisons, Switzerland

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Zuoz in 2025? Explore comprehensive Airbnb analytics for Zuoz, Grisons, Switzerland to uncover income potential. This 2025 STR market report for Zuoz, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 42 active listings.

Whether you're considering an Airbnb investment in Zuoz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zuoz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zuoz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$304
The average rental revenue earned for an occupied room per day in Zuoz.
Occupancy Rate(?)
32.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,823
Typical annual income for an Airbnb listing in Zuoz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.1%
Significant decrease (-10.1%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Zuoz.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Zuoz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
42
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zuoz (2025)

Understanding the monthly revenue variations for Airbnb listings in Zuoz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zuoz is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zuoz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,317+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,181 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,175 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,152, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zuoz

Zuoz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zuoz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zuoz:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zuoz

Average Daily Rate (ADR) Airbnb Trends in Zuoz (2025)

Effective short term rental pricing strategy in Zuoz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zuoz typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $350 or more.
  • Typical properties (Median) charge around $286 per night.
  • Entry-level properties (Bottom 25%) earn around $197 per night.

Average Daily Rate (ADR) Trend by Month in Zuoz

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Airbnb Seasonality Analysis & Trends in Zuoz (2025)

Peak Season (February, March, January)
  • Revenue averages $4,295 per month
  • Occupancy rates average 39.1%
  • Daily rates average $371
Shoulder Season
  • Revenue averages $2,624 per month
  • Occupancy maintains around 35.2%
  • Daily rates hold near $275
Low Season (May, June, November)
  • Revenue drops to average $1,599 per month
  • Occupancy decreases to average 23.5%
  • Daily rates adjust to average $285

Seasonality Insights for Zuoz

  • The Airbnb seasonality in Zuoz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zuoz's highest earning potential, with monthly revenues capable of climbing to $5,603, occupancy reaching a high of 46.4%, and ADRs peaking at $413.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,484, occupancy could drop to 20.4%, and ADRs may adjust down to $254.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zuoz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zuoz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zuoz (2025)

Exploring the top neighborhoods for short-term rentals in Zuoz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zuoz Village
Charming alpine village with traditional architecture and a picturesque setting. Attracts tourists year-round for skiing in winter and hiking in summer, making it a prime location for Airbnb hosting.
Church of San Andrea, Zuoz Ski Area, Engadin Valley, Inn River, Historic Town Center, Local dining and cafes
Ski Resort Area
Close proximity to ski slopes and ski lifts, it is ideal for winter sports enthusiasts. Offers easy access to winter activities, making it an attractive spot for seasonal rentals.
Ski lifts to Muottas Muragl, Ski trails, Snowboarding areas, Ski schools, Winter hiking paths
Engadin Valley
Known for its stunning natural beauty and extensive outdoor activities. Popular among tourists looking for adventure and relaxation, this area can draw in diverse groups of guests.
Hiking trails, Mountain biking routes, St. Moritz nearby, Lakes of the Engadin, Scenic views
Cultural Heritage Zone
Area rich in history and culture, offering unique experiences to guests. Visitors enjoy local museums, historic sites, and cultural festivals.
Local museums, Historical buildings, Cultural festivals, Art galleries, Local artisans
Wellness Retreats
Home to several wellness centers and spas, this area attracts guests seeking relaxation and rejuvenation. Ideal for hosting retreats and wellness-oriented tourists.
Wellness spas, Yoga centers, Thermal baths, Relaxation resorts, Nature trails
Family-friendly Areas
Area caters to families with children, offering various activities and accommodations suitable for them. It's a safe and enjoyable environment for family trips.
Playgrounds, Activities for kids, Family-friendly dining, Outdoor sports, Nearby attractions
Nature Reserves
Proximity to nature and reserves perfect for eco-tourism and nature lovers. Ideal for those looking to unwind and explore the beautiful landscapes nearby.
Nature trails, Bird watching, Scenic picnicking spots, Flora and fauna diversity, Photography opportunities
Gourmet Dining Spots
Home to several renowned restaurants and traditional Swiss cuisine, attracting food enthusiasts and culinary travelers. Great for Airbnb guests looking to experience local gastronomy.
Michelin-starred restaurants, Local cheese producers, Food festivals, Culinary tours, Wine tasting events

Understanding Airbnb License Requirements & STR Laws in Zuoz (2025)

While Zuoz, Grisons, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zuoz to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Zuoz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zuozbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La casa del fotografo

La casa del fotografo

Entire Place • 3 bedrooms

$110,142
Revenue
69.2%
Occupancy
$424.43
Daily Rate
Chesa Paulina: Spacious Engadine house from 1550

Chesa Paulina: Spacious Engadine house from 1550

Entire Place • 4 bedrooms

$87,963
Revenue
58.5%
Occupancy
$364.66
Daily Rate
Comfortable and welcoming.

Comfortable and welcoming.

Entire Place • 1 bedroom

$46,594
Revenue
75.0%
Occupancy
$161.23
Daily Rate
Chesa Arpschellas - Reis by Interhome

Chesa Arpschellas - Reis by Interhome

Entire Place • 2 bedrooms

$34,975
Revenue
37.6%
Occupancy
$295.49
Daily Rate
Chesa Clus - Zuoz

Chesa Clus - Zuoz

Entire Place • 3 bedrooms

$34,247
Revenue
33.1%
Occupancy
$309.63
Daily Rate
Beautiful, bright and stylish apartment in Engadin

Beautiful, bright and stylish apartment in Engadin

Entire Place • 3 bedrooms

$33,991
Revenue
26.1%
Occupancy
$459.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zuoz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zuoz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Speciale10$189,5451654.80/5.0
Host #116865641$110,1420N/A/5.0
Christoph - Interhome Group4$98,095294.72/5.0
Priscilla1$87,9631284.94/5.0
Silvia Und Claudio3$80,1974634.95/5.0
Robert4$64,843574.97/5.0
Carla1$46,594894.92/5.0
Yvonne1$33,99155.00/5.0
Elena1$30,9012004.93/5.0
Andri1$25,513155.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zuoz.

Dive Deeper: Advanced Zuoz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zuoz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zuoz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zuoz

  • The Zuoz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 42 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zuoz, Apartment/Condo properties are the most common (78.6%), reflecting the local real estate landscape.
  • The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Zuoz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zuoz

  • The dominant room capacity in Zuoz is 2 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Zuoz, indicating a high concentration in these sizes.
  • A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zuoz.

Zuoz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zuoz

  • The most common guest capacity trend in Zuoz vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Zuoz STR market, accounting for 57.1% of listings.
  • 26.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zuoz.
  • On average, properties in Zuoz are equipped to host 4.0 guests.

Zuoz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zuoz

  • The most common availability pattern in Zuoz falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Zuoz (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zuoz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.4%)

1 Night

1 listings

2.4% of total

2 Nights (14.6%)

2 Nights

6 listings

14.6% of total

3 Nights (9.8%)

3 Nights

4 listings

9.8% of total

4-6 Nights (22%)

4-6 Nights

9 listings

22% of total

7-29 Nights (12.2%)

7-29 Nights

5 listings

12.2% of total

30+ Nights (39%)

30+ Nights

16 listings

39% of total

Key Insights

  • The most prevalent minimum stay requirement in Zuoz is 30+ Nights, adopted by 39% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (17.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (39%) caters to monthly stays (30+ nights) in Zuoz, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 39% of Zuoz hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 39% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zuoz.

Zuoz Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

2.7% of total

Moderate (10.8%)

Moderate

4 listings

10.8% of total

Firm (35.1%)

Firm

13 listings

35.1% of total

Strict (51.4%)

Strict

19 listings

51.4% of total

Cancellation Policy Insights for Zuoz

  • The prevailing Airbnb cancellation policy trend in Zuoz is Strict, used by 51.4% of listings.
  • A majority (86.5%) of hosts in Zuoz utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 51.4% market standard in Zuoz.
  • With 51.4% using Strict terms, this is a viable option in Zuoz, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zuoz.

Zuoz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zuoz

  • The overall average booking lead time for vacation rentals in Zuoz is 84 days.
  • Guests book furthest in advance for stays during December (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (95 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Zuoz.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Zuoz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zuoz (2025)

Amenity Prevalence

Amenity Insights for Zuoz

  • Essential amenities in Zuoz that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hair dryer, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zuoz: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zuoz to stay competitive.

Zuoz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zuoz

  • The typical guest profile for Airbnb in Zuoz consists of a mix of domestic (65%) and international guests, often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 64.9% of guests.
  • Key international markets include Switzerland (64.9%) and Germany (6.8%).
  • Top languages spoken are English (32.5%) followed by German (24.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Zürich and Basel.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zuoz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grindelwald497$4,738$353.6955%
Alpnach11$4,176$249.3750%
Sala Comacina69$4,017$390.2848%
Laglio63$3,984$459.6343%
Brienz (BE)150$3,888$322.8552%
Vitznau31$3,816$332.9348%
Bürserberg41$3,632$333.7842%
Brand61$3,577$466.2132%
Lucerne375$3,524$273.5851%
Andermatt60$3,492$441.3839%

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