Le Locle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Neuchâtel, Switzerland
Is Airbnb profitable in Le Locle in 2025? Explore comprehensive Airbnb analytics for Le Locle, Neuchâtel, Switzerland to uncover income potential. This 2025 STR market report for Le Locle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Le Locle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Le Locle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Le Locle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Le Locle (2025)
Understanding the monthly revenue variations for Airbnb listings in Le Locle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Le Locle is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Le Locle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,309+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,683 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,648 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Le Locle
Le Locle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Le Locle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Le Locle:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Le Locle
Average Daily Rate (ADR) Airbnb Trends in Le Locle (2025)
Effective short term rental pricing strategy in Le Locle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Le Locle typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Le Locle
Get Live Le Locle Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Le Locle (2025)
Peak Season (April, May, June)
- Revenue averages $2,684 per month
- Occupancy rates average 48.3%
- Daily rates average $125
Shoulder Season
- Revenue averages $2,072 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $127
Low Season (January, March, November)
- Revenue drops to average $1,462 per month
- Occupancy decreases to average 30.7%
- Daily rates adjust to average $134
Seasonality Insights for Le Locle
- The Airbnb seasonality in Le Locle shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Le Locle's highest earning potential, with monthly revenues capable of climbing to $2,718, occupancy reaching a high of 53.7%, and ADRs peaking at $137.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 28.3%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Le Locle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Le Locle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Le Locle (2025)
Exploring the top neighborhoods for short-term rentals in Le Locle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Locle Old Town | Historical district with charming architecture and a rich cultural heritage. Attracts tourists interested in history and local craftsmanship. | Le Locle Clock Museum, Espace Horloger, Church of the Holy Ghost, Place de l'Abbaye, La Tâche |
| Peseux | A neighboring area offering quick access to Le Locle and the scenic nature around the Neuchâtel area. Suitable for nature lovers and outdoor enthusiasts. | Lake Neuchâtel, Les Grands Abois, Hiking trails, Local vineyards, Parks and picnic areas |
| La Chaux-de-Fonds | Just outside Le Locle, this city is a UNESCO World Heritage site known for its watchmaking industry. Offers ample cultural experiences for visitors. | La Chaux-de-Fonds Museum, Watchmaking alleys, The international museum of horology, The Botanical Garden, Local eateries and shops |
| Neuchâtel City Center | Nearby city center with a vibrant mix of culture, restaurants, and shopping. Ideal for guests looking for urban conveniences and attractions. | Château de Neuchâtel, Neuchâtel Lake Promenade, Musée d'art et d'histoire, University of Neuchâtel, Local markets |
| Château-des-Monts | Residential area known for its tranquility and scenic views. Appeals to those looking for relaxation close to nature and Le Locle. | Monts Castle, Nature parks, Walking trails, Viewpoints overlooking the region |
| Les Brenets | Beautiful village near the Doubs River, known for its stunning natural scenery and access to water activities. Great for eco-tourists. | Lake of the Brenets, Doubs River, Hiking paths, Canoeing and kayaking, Natural reserves |
| Val-de-Travers | Famous for its beautiful landscapes and the production of absinthe. Draws in tourists seeking unique local experiences. | Absinthe distilleries, Natural trails, The Creux du Van, Local festivals and markets |
| Pontarlier (France) | Just across the border, this French town offers easy access for travelers looking for more international experiences and cross-border tourism. | Pontarlier Castle, Local French cuisine, Cultural festivals, The town market, Scenic surrounding landscape |
Understanding Airbnb License Requirements & STR Laws in Le Locle (2025)
While Le Locle, Neuchâtel, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Le Locle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Le Locle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Le Loclebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet in the heart of nature with spa
Entire Place • 3 bedrooms
La Suite 44 Bedroom with spa
Entire Place • 1 bedroom
Quiet chalet with amazing view
Entire Place • 3 bedrooms
Le Locle: beautiful cozy apartment
Entire Place • 2 bedrooms
120m2 Jolimont 21 apartment
Entire Place • 2 bedrooms
Chambre Zen, Maison DuBois
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Le Locle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Le Locle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gary | 1 | $83,393 | 71 | 4.97/5.0 |
| Host #35063218 | 5 | $71,759 | 0 | 0.00/5.0 |
| Sema | 1 | $45,978 | 65 | 4.80/5.0 |
| Estelle | 1 | $38,180 | 172 | 4.92/5.0 |
| Guillaume | 1 | $24,309 | 22 | 4.91/5.0 |
| Rémi | 1 | $23,091 | 23 | 5.00/5.0 |
| Jose | 2 | $21,827 | 34 | 4.74/5.0 |
| Hugo | 1 | $16,909 | 13 | 4.62/5.0 |
| Michel | 1 | $15,765 | 17 | 5.00/5.0 |
| Appartements Douc’heures | 2 | $14,739 | 31 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Le Locle.
Dive Deeper: Advanced Le Locle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Le Locle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLe Locle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Le Locle
- The Le Locle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Le Locle, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 15.4% portion, catering likely to families or larger groups.
- The presence of 23.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
Le Locle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Le Locle
- The dominant room capacity in Le Locle is 1 bedroom listings, making up 57.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.8% of the active Airbnb listings in Le Locle, indicating a high concentration in these sizes.
- With over half the market (57.7%) consisting of studios or 1-bedroom units, Le Locle is particularly well-suited for individuals or couples.
Le Locle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Le Locle
- The most common guest capacity trend in Le Locle vacation rentals is listings accommodating 2 guests (42.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Le Locle STR market, accounting for 61.5% of listings.
- A significant 42.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Le Locle.
- 19.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Le Locle.
- On average, properties in Le Locle are equipped to host 3.5 guests.
Le Locle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Le Locle
- The most common availability pattern in Le Locle falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Le Locle (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Le Locle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
36.4% of total
2 Nights
8 listings
36.4% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
2 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Le Locle is 1 Night, adopted by 36.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Le Locle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.4% of Le Locle hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Le Locle.
Le Locle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
5 listings
29.4% of total
Firm
3 listings
17.6% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Le Locle
- The prevailing Airbnb cancellation policy trend in Le Locle is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Le Locle.
- Regularly review your cancellation policy against competitors and market demand shifts in Le Locle.
Le Locle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Le Locle
- The overall average booking lead time for vacation rentals in Le Locle is 31 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Le Locle.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Le Locle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Le Locle (2025)
Amenity Prevalence
Amenity Insights for Le Locle
- Essential amenities in Le Locle that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Le Locle: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Le Locle to stay competitive.
Le Locle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Le Locle
- The typical guest profile for Airbnb in Le Locle consists of a mix of domestic (64%) and international guests, often arriving from nearby Geneva, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 63.6% of guests.
- Key international markets include Switzerland (63.6%) and France (18.6%).
- Top languages spoken are English (34.4%) followed by French (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Geneva and Zürich.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Le Locle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |
| Bönigen | 32 | $4,321 | $253.84 | 64% |