Rapperswil-Jona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. Gallen, Switzerland
Is Airbnb profitable in Rapperswil-Jona in 2025? Explore comprehensive Airbnb analytics for Rapperswil-Jona, St. Gallen, Switzerland to uncover income potential. This 2025 STR market report for Rapperswil-Jona, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Rapperswil-Jona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rapperswil-Jona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rapperswil-Jona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rapperswil-Jona (2025)
Understanding the monthly revenue variations for Airbnb listings in Rapperswil-Jona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rapperswil-Jona is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rapperswil-Jona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,846 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $787, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rapperswil-Jona
Rapperswil-Jona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rapperswil-Jona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rapperswil-Jona:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rapperswil-Jona
Average Daily Rate (ADR) Airbnb Trends in Rapperswil-Jona (2025)
Effective short term rental pricing strategy in Rapperswil-Jona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rapperswil-Jona typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Rapperswil-Jona
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Airbnb Seasonality Analysis & Trends in Rapperswil-Jona (2025)
Peak Season (December, June, March)
- Revenue averages $2,971 per month
- Occupancy rates average 50.4%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,472 per month
- Occupancy maintains around 45.6%
- Daily rates hold near $141
Low Season (February, April, November)
- Revenue drops to average $1,975 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $134
Seasonality Insights for Rapperswil-Jona
- The Airbnb seasonality in Rapperswil-Jona shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rapperswil-Jona's highest earning potential, with monthly revenues capable of climbing to $3,433, occupancy reaching a high of 53.0%, and ADRs peaking at $163.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,809, occupancy could drop to 39.8%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rapperswil-Jona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rapperswil-Jona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rapperswil-Jona (2025)
Exploring the top neighborhoods for short-term rentals in Rapperswil-Jona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rapperswil Old Town | Charming historical district with picturesque streets, perfect for tourists who want to experience Swiss history and culture. Close to the lake and scenic views. | Rapperswil Castle, Lake Zurich, Old Town streets, Swiss National Museum, Rose Garden |
| Jona Center | The bustling center of Jona with shops, restaurants, and easy access to public transport. Popular among business travelers and families. | Jona Town Square, Shops and restaurants, Public transport connections, Parks around Jona |
| Rapperswil Lakeside | Stunning lakeside views and promenades make this area ideal for visitors seeking relaxation and outdoor activities. | Lakeside promenade, Boat tours, Beach parks, Lake Zurich cycling paths |
| Rapperswil Zoo | A family-friendly destination with a zoo and beautiful landscapes, attracting families and animal lovers. | Rapperswil Zoo, Scenic parks, Views of the Alps |
| Rapperswil-Pfäffikon | Excellent transport connections and close to the beautiful Pfäffikon area, making it a great spot for tourists exploring Lake Zurich. | Lake Zurich, Pfäffikon castle, Walking paths along the lake |
| Café and Restaurant District | Rapperswil's vibrant café and restaurant scene attracts food lovers and offers a taste of local Swiss cuisine. | Local cafes, Restaurants with lake views, Food festivals |
| Rapperswil Cultural Center | Home to various cultural events and festivals throughout the year. Ideally located for tourists interested in events and activities. | Cultural festivals, Art exhibitions, Concerts |
| Rapperswil Wine Region | Surrounding wine-producing areas offer a unique experience for wine enthusiasts and those looking to explore vineyards. | Local vineyards, Wine tastings, Scenic wine tours |
Understanding Airbnb License Requirements & STR Laws in Rapperswil-Jona (2025)
While Rapperswil-Jona, St. Gallen, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rapperswil-Jona to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rapperswil-Jona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rapperswil-Jonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful apartment right on the lake
Entire Place • 3 bedrooms
Old Town Loft & Central Location in Rapperswil
Entire Place • 2 bedrooms
Amazing Family House near Lake Zurich
Entire Place • 3 bedrooms
Elegant and Modern City Flat. Central Location.
Entire Place • 2 bedrooms
Top studio in the center of Rapperswil
Entire Place • 1 bedroom
Spacious modern apartment in the center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rapperswil-Jona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rapperswil-Jona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roland | 5 | $127,812 | 78 | 4.88/5.0 |
| Imee & Daniel | 2 | $72,238 | 204 | 4.87/5.0 |
| Esther Hildegard | 1 | $69,398 | 57 | 5.00/5.0 |
| Gabriele | 1 | $57,664 | 18 | 5.00/5.0 |
| Rosa Maria | 1 | $50,107 | 53 | 4.91/5.0 |
| Sandy | 2 | $42,153 | 41 | 4.86/5.0 |
| Ana | 1 | $30,719 | 35 | 4.74/5.0 |
| Sonja | 1 | $24,097 | 58 | 4.97/5.0 |
| Maria | 4 | $22,357 | 86 | 4.79/5.0 |
| Michel | 1 | $20,410 | 141 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rapperswil-Jona.
Dive Deeper: Advanced Rapperswil-Jona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rapperswil-Jona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRapperswil-Jona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rapperswil-Jona
- The Rapperswil-Jona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Rapperswil-Jona, Apartment/Condo properties are the most common (77.1%), reflecting the local real estate landscape.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Rapperswil-Jona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rapperswil-Jona
- The dominant room capacity in Rapperswil-Jona is 1 bedroom listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Rapperswil-Jona, indicating a high concentration in these sizes.
- With over half the market (51.4%) consisting of studios or 1-bedroom units, Rapperswil-Jona is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rapperswil-Jona.
Rapperswil-Jona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rapperswil-Jona
- The most common guest capacity trend in Rapperswil-Jona vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rapperswil-Jona STR market, accounting for 68.6% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Rapperswil-Jona.
- Listings for large groups (6+ guests) are relatively rare (2.9%), potentially indicating an opportunity for hosts targeting this segment in Rapperswil-Jona.
- On average, properties in Rapperswil-Jona are equipped to host 2.1 guests.
Rapperswil-Jona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rapperswil-Jona
- The most common availability pattern in Rapperswil-Jona falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rapperswil-Jona (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rapperswil-Jona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
32.4% of total
2 Nights
3 listings
8.8% of total
3 Nights
3 listings
8.8% of total
4-6 Nights
8 listings
23.5% of total
7-29 Nights
2 listings
5.9% of total
30+ Nights
7 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rapperswil-Jona is 1 Night, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Rapperswil-Jona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.4% of Rapperswil-Jona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rapperswil-Jona.
Rapperswil-Jona Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
17.6% of total
Moderate
12 listings
35.3% of total
Firm
9 listings
26.5% of total
Strict
7 listings
20.6% of total
Cancellation Policy Insights for Rapperswil-Jona
- The prevailing Airbnb cancellation policy trend in Rapperswil-Jona is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Rapperswil-Jona.
- Regularly review your cancellation policy against competitors and market demand shifts in Rapperswil-Jona.
Rapperswil-Jona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rapperswil-Jona
- The overall average booking lead time for vacation rentals in Rapperswil-Jona is 55 days.
- Guests book furthest in advance for stays during May (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (83 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Rapperswil-Jona.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Rapperswil-Jona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rapperswil-Jona (2025)
Amenity Prevalence
Amenity Insights for Rapperswil-Jona
- Essential amenities in Rapperswil-Jona that guests expect include: Heating, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Bed linens, Room-darkening shades are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rapperswil-Jona: Heating, Wifi, Hot water.
- Consider adding popular differentiators like Essentials or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rapperswil-Jona to stay competitive.
Rapperswil-Jona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rapperswil-Jona
- The typical guest profile for Airbnb in Rapperswil-Jona consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 29.2% of guests.
- Key international markets include Switzerland (29.2%) and United States (17.7%).
- Top languages spoken are English (41.1%) followed by German (21.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rapperswil-Jona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 548 | $6,108 | $527.77 | 51% |
| Rothenburg | 11 | $5,067 | $282.85 | 64% |
| Grindelwald | 509 | $5,042 | $370.46 | 56% |
| Zermatt | 809 | $4,869 | $486.64 | 47% |
| Matten bei Interlaken | 63 | $4,849 | $321.63 | 58% |
| Interlaken | 314 | $4,651 | $384.66 | 54% |
| Habkern | 15 | $4,623 | $334.61 | 46% |
| Oberhofen am Thunersee | 27 | $4,447 | $300.96 | 55% |
| Sigriswil | 104 | $4,197 | $276.00 | 56% |
| Bönigen | 32 | $4,190 | $261.77 | 62% |