Ascona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ticino, Switzerland
Is Airbnb profitable in Ascona in 2025? Explore comprehensive Airbnb analytics for Ascona, Ticino, Switzerland to uncover income potential. This 2025 STR market report for Ascona, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Ascona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ascona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ascona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ascona (2025)
Understanding the monthly revenue variations for Airbnb listings in Ascona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ascona is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ascona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,977 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,836 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $930, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ascona
Ascona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ascona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ascona:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ascona
Average Daily Rate (ADR) Airbnb Trends in Ascona (2025)
Effective short term rental pricing strategy in Ascona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ascona typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $139 per night.
Average Daily Rate (ADR) Trend by Month in Ascona
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Airbnb Seasonality Analysis & Trends in Ascona (2025)
Peak Season (July, August, June)
- Revenue averages $3,446 per month
- Occupancy rates average 50.3%
- Daily rates average $218
Shoulder Season
- Revenue averages $2,127 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $205
Low Season (January, February, November)
- Revenue drops to average $1,001 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $192
Seasonality Insights for Ascona
- The Airbnb seasonality in Ascona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ascona's highest earning potential, with monthly revenues capable of climbing to $3,850, occupancy reaching a high of 56.6%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $836, occupancy could drop to 14.4%, and ADRs may adjust down to $190.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ascona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ascona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ascona (2025)
Exploring the top neighborhoods for short-term rentals in Ascona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Ascona | The heart of Ascona, known for its charming lakeside promenade, shops, and restaurants. Ideal for tourists looking to enjoy the picturesque scenery and vibrant local culture. | Piazza G. Motta, Lungolago di Ascona, Museo Comunale d'Arte, Ascona's Old Town |
| Monte Verità | A historical site located on a hill offering breathtaking views of Lake Maggiore and the surrounding mountains. Popular for wellness retreats and nature lovers seeking tranquility and natural beauty. | Monte Verità Park, Centro Culturale Monte Verità, hiking trails, panoramic views |
| Lido di Ascona | A popular beach area along Lake Maggiore, perfect for families and sun-seekers. Features a sandy beach and various water sports facilities, making it a hit for summer visitors. | Lido di Ascona Beach, water sports activities, playgrounds, restaurants |
| Golf Club Patriziale Ascona | Attracts golfing enthusiasts and offers stunning views of the lake and mountains. An excellent investment for those catering to sports lovers and outdoor enthusiasts. | Golf course, clubhouse, scenic views |
| Casata Ascona | A quieter residential area that attracts longer-term stays and families. Close to town but offers a more local feel, ideal for those looking for peace and comfort. | local markets, parks, community events |
| Porto Region | The area surrounding the marina is lively and attractive to visitors seeking boat rentals and water activities. Ideal for tourists wanting to explore Lake Maggiore by water. | Ascona Marina, boat tours, waterfront dining |
| Piazza Ascona | A vibrant square that hosts events and local gatherings, making it a focal point for both locals and tourists. Offers a lively atmosphere with local shops and cafés. | local events, outdoor cafés, art exhibitions |
| Verzasca Valley | A stunning nature area nearby known for its emerald-green river, picturesque villages, and outdoor activities like hiking and canyoning. Attractive to nature lovers and adventure seekers. | Verzasca Dam, hiking trails, natural pools |
Understanding Airbnb License Requirements & STR Laws in Ascona (2025)
Yes, Ascona, Ticino, Switzerland enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ascona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 60% licensed listings)
Top Performing Airbnb Properties in Ascona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Asconabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice apartment, pool pool, golf and hotel service
Entire Place • 2 bedrooms
art Ascona Design Attica
Entire Place • 2 bedrooms
Edle 3.5 Zư am Lago Maggiore inkl.
Entire Place • 2 bedrooms
Ascona: Casa Cristina
Entire Place • 3 bedrooms
Seefront Villa in Ascona - Lake Maggiore/Tessin
Entire Place • 3 bedrooms
Charmantes Rustico an guter Lage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ascona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ascona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia - Interhome Group | 46 | $703,011 | 659 | 4.43/5.0 |
| Karin | 18 | $306,650 | 275 | 4.15/5.0 |
| Sandra - Interhome Group | 7 | $147,985 | 47 | 3.96/5.0 |
| Nadine | 4 | $144,831 | 442 | 4.90/5.0 |
| Depandance | 5 | $102,000 | 172 | 3.94/5.0 |
| Host #346004988 | 2 | $86,034 | 21 | 4.93/5.0 |
| Unique Locations | 1 | $79,864 | 23 | 4.96/5.0 |
| Christoph | 2 | $76,044 | 10 | 4.92/5.0 |
| Olivia | 2 | $71,192 | 348 | 4.61/5.0 |
| Franziska | 1 | $56,857 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ascona.
Dive Deeper: Advanced Ascona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ascona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAscona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ascona
- The Ascona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ascona, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Ascona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ascona
- The dominant room capacity in Ascona is 1 bedroom listings, making up 55.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.5% of the active Airbnb listings in Ascona, indicating a high concentration in these sizes.
- With over half the market (55.1%) consisting of studios or 1-bedroom units, Ascona is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ascona.
Ascona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ascona
- The most common guest capacity trend in Ascona vacation rentals is listings accommodating 4 guests (43.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ascona STR market, accounting for 75.4% of listings.
- 10.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ascona.
- On average, properties in Ascona are equipped to host 3.4 guests.
Ascona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ascona
- The most common availability pattern in Ascona falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ascona (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ascona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
12.7% of total
2 Nights
48 listings
26.5% of total
3 Nights
38 listings
21% of total
4-6 Nights
23 listings
12.7% of total
7-29 Nights
5 listings
2.8% of total
30+ Nights
44 listings
24.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ascona is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.3%) caters to monthly stays (30+ nights) in Ascona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.5% of Ascona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ascona.
Ascona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.2% of total
Flexible
13 listings
7.7% of total
Moderate
48 listings
28.4% of total
Firm
78 listings
46.2% of total
Strict
28 listings
16.6% of total
Cancellation Policy Insights for Ascona
- The prevailing Airbnb cancellation policy trend in Ascona is Firm, used by 46.2% of listings.
- A majority (62.8%) of hosts in Ascona utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.2% market standard in Ascona.
- Regularly review your cancellation policy against competitors and market demand shifts in Ascona.
Ascona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ascona
- The overall average booking lead time for vacation rentals in Ascona is 65 days.
- Guests book furthest in advance for stays during July (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Ascona.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Ascona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ascona (2025)
Amenity Prevalence
Amenity Insights for Ascona
- Essential amenities in Ascona that guests expect include: Hot water, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ascona: Hot water, Wifi, Kitchen.
- Prioritize adding missing essentials: Hot water, Wifi, Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ascona to stay competitive.
Ascona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ascona
- The typical guest profile for Airbnb in Ascona consists of primarily domestic travelers (76%), often arriving from nearby Zürich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 75.9% of guests.
- Key international markets include Switzerland (75.9%) and Germany (6.8%).
- Top languages spoken are English (34.2%) followed by German (32%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Zürich and Bern.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ascona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |