Lugano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ticino, Switzerland
Is Airbnb profitable in Lugano in 2025? Explore comprehensive Airbnb analytics for Lugano, Ticino, Switzerland to uncover income potential. This 2025 STR market report for Lugano, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 577 active listings.
Whether you're considering an Airbnb investment in Lugano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lugano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lugano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lugano (2025)
Understanding the monthly revenue variations for Airbnb listings in Lugano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lugano is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lugano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,384+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,680 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $981, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lugano
Lugano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lugano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lugano:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lugano
Average Daily Rate (ADR) Airbnb Trends in Lugano (2025)
Effective short term rental pricing strategy in Lugano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lugano typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Lugano
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Airbnb Seasonality Analysis & Trends in Lugano (2025)
Peak Season (July, May, August)
- Revenue averages $3,668 per month
- Occupancy rates average 49.1%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,694 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $203
Low Season (January, February, November)
- Revenue drops to average $1,650 per month
- Occupancy decreases to average 31.5%
- Daily rates adjust to average $201
Seasonality Insights for Lugano
- The Airbnb seasonality in Lugano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lugano's highest earning potential, with monthly revenues capable of climbing to $4,035, occupancy reaching a high of 55.4%, and ADRs peaking at $214.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,499, occupancy could drop to 26.9%, and ADRs may adjust down to $197.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lugano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lugano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lugano (2025)
Exploring the top neighborhoods for short-term rentals in Lugano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Lugano known for its beautiful lakeside promenade and vibrant atmosphere. Ideal for tourists wanting easy access to shops, restaurants, and cultural activities. | Lake Lugano, Parco Ciani, Piazzo della Riforma, Lugano Arte e Cultura, Lugano Casino |
| Sottoceneri | A scenic area close to nature with access to hiking trails and outdoor activities. Perfect for nature lovers and those seeking a more tranquil getaway. | Mount Brè, Hiking Trails, Cascate di Santa Zita, Forest of Cademario, Parco San Grato |
| Sanfedele | A charming residential area with local shops and restaurants. It provides a more authentic Lugano experience away from the tourist crowds. | Santuario di San Rocco, Local eateries, Neighborhood parks |
| Breganzona | Located on the hills with stunning views of Lake Lugano and the surrounding mountains. Great for travelers looking for picturesque scenery. | Monte Brè Cable Car, Hiking paths, Vigna D'oro wine estate |
| Pazzallo | Known for its peaceful ambiance and proximity to the city center, Pazzallo attracts guests seeking a quiet retreat with easy access to urban amenities. | Parco Ciani, Shopping Centers, Local cafes |
| Paradiso | A residential area popular for its proximity to the lakeside and easy access to public transportation. Ideal for both tourists and business travelers. | Parco della Rivetta, Lago di Lugano, Centro esposizioni Lugano |
| Cassarate | This area offers a beautiful lakeside experience and is preferred by visitors looking for a relaxing stay close to the water. | Lido di Lugano, Museo d'Arte della Svizzera Italiana, Beachfront parks |
| Tesserete | A small town just outside Lugano, known for its natural beauty and traditional Swiss architecture. Attracts visitors seeking a rural escape. | Valle di Tesserete, Hiking Trails, Local markets |
Understanding Airbnb License Requirements & STR Laws in Lugano (2025)
Yes, Lugano, Ticino, Switzerland enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lugano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Lugano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Luganobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sky Lounge Penthouse, Lux,5 star
Entire Place • 3 bedrooms
Lakefront Terrace
Entire Place • 2 bedrooms
Casa Calina - House up to 22 people with lake view
Entire Place • 8 bedrooms
Exclusive lakefront villa with heated-pool
Entire Place • 4 bedrooms
IMPERIALof Lugano 3 with a lake view, free parking
Entire Place • 2 bedrooms
Boutique Family Suite - Happy.Rentals
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lugano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lugano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Happy.Rentals | 86 | $1,890,138 | 1474 | 4.02/5.0 |
| Quokka Team | 56 | $1,231,520 | 1427 | 4.14/5.0 |
| Ana | 21 | $1,092,217 | 1290 | 4.95/5.0 |
| EasyLife Swiss | 22 | $846,036 | 222 | 3.76/5.0 |
| Valerio | 8 | $268,150 | 354 | 4.86/5.0 |
| Andrea & Alex | 7 | $220,714 | 459 | 4.73/5.0 |
| Simone | 5 | $211,771 | 461 | 4.81/5.0 |
| Annamaria | 4 | $207,025 | 208 | 4.89/5.0 |
| Alessandra | 7 | $189,677 | 502 | 4.67/5.0 |
| Christian | 10 | $183,580 | 589 | 3.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lugano.
Dive Deeper: Advanced Lugano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lugano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLugano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lugano
- The Lugano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 577 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lugano, Apartment/Condo properties are the most common (85.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.8%) offer potential for unique stay experiences.
Lugano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lugano
- The dominant room capacity in Lugano is 1 bedroom listings, making up 50.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.7% of the active Airbnb listings in Lugano, indicating a high concentration in these sizes.
- With over half the market (50.8%) consisting of studios or 1-bedroom units, Lugano is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lugano.
Lugano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lugano
- The most common guest capacity trend in Lugano vacation rentals is listings accommodating 4 guests (40.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Lugano STR market, accounting for 66.7% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lugano.
- On average, properties in Lugano are equipped to host 3.5 guests.
Lugano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lugano
- The most common availability pattern in Lugano falls within the 271-366 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lugano (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lugano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
180 listings
34.8% of total
2 Nights
156 listings
30.2% of total
3 Nights
41 listings
7.9% of total
4-6 Nights
27 listings
5.2% of total
7-29 Nights
6 listings
1.2% of total
30+ Nights
107 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lugano is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Lugano Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Lugano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Lugano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lugano.
Lugano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
5 listings
1% of total
Flexible
96 listings
20.1% of total
Moderate
113 listings
23.6% of total
Firm
90 listings
18.8% of total
Strict
173 listings
36.2% of total
Cancellation Policy Insights for Lugano
- The prevailing Airbnb cancellation policy trend in Lugano is Strict, used by 36.2% of listings.
- A majority (55.0%) of hosts in Lugano utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.2% market standard in Lugano.
- With 36.2% using Strict terms, this is a viable option in Lugano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lugano.
Lugano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lugano
- The overall average booking lead time for vacation rentals in Lugano is 43 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Lugano.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Lugano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lugano (2025)
Amenity Prevalence
Amenity Insights for Lugano
- Essential amenities in Lugano that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lugano: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lugano to stay competitive.
Lugano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lugano
- The typical guest profile for Airbnb in Lugano consists of predominantly international visitors (66%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 33.8% of guests.
- Key international markets include Switzerland (33.8%) and United States (19%).
- Top languages spoken are English (38.6%) followed by German (16.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lugano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |