Massagno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ticino, Switzerland
Is Airbnb profitable in Massagno in 2025? Explore comprehensive Airbnb analytics for Massagno, Ticino, Switzerland to uncover income potential. This 2025 STR market report for Massagno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Massagno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massagno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massagno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massagno (2025)
Understanding the monthly revenue variations for Airbnb listings in Massagno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massagno is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massagno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,109+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,072 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,463 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $538, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massagno
Massagno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massagno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massagno:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massagno
Average Daily Rate (ADR) Airbnb Trends in Massagno (2025)
Effective short term rental pricing strategy in Massagno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massagno typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Massagno
Get Live Massagno Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Massagno (2025)
Peak Season (December, April, May)
- Revenue averages $2,918 per month
- Occupancy rates average 27.8%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,140 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $1,542 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $144
Seasonality Insights for Massagno
- The Airbnb seasonality in Massagno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massagno's highest earning potential, with monthly revenues capable of climbing to $3,481, occupancy reaching a high of 41.8%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,446, occupancy could drop to 22.8%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massagno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massagno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massagno (2025)
Exploring the top neighborhoods for short-term rentals in Massagno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Massagno Centro | The heart of Massagno with access to shopping and dining options. Great for travelers looking for a local experience in a picturesque town close to Lugano. | Centro Commerciale Luganese, Chiesa di Massagno, Parco Willy Gans, Ristorante La Terrazza, Lugano Lake |
| Monte Brè | A popular tourist destination offering panoramic views of Lugano and the surrounding mountains. Perfect for outdoor enthusiasts and families. | Monte Brè funicular, Hiking trails, Lugano Adventure Park, Paragliding experiences, Restaurant on Monte Brè |
| Parco Ciani | A beautiful park area ideal for relaxation and outdoor activities. Attracts those who enjoy nature and tranquility. | Ciani Park, Lugano Lake, Lakeside Promenade, Botanical Garden, Playground for children |
| Lugano Lakefront | The picturesque lakefront area that draws tourists for its stunning views and recreational activities. Ideal for scenic relaxation and local dining. | Lake Lugano, Boat rentals, Beach areas, Dining along the promenade, Walking trails |
| Lugano Art and Culture | Central Lugano known for its cultural attractions, museums, and galleries. Attracts art lovers and people interested in local culture. | Museo d'Arte della Svizzera Italiana, Teatro di Lugano, Parco Ciani, Cultural events, Local art galleries |
| Breganzona | A peaceful residential suburb with a community feel. Attractive for families and those seeking a quieter stay while being close to the city. | Local shops and markets, Charming streets, Community parks, Cultural festivals, Quiet neighborhoods |
| Castagnola | A picturesque village on the shore of Lake Lugano known for its charm and serene environment. Popular for romantic getaways. | Castagnola beach, Historic architecture, La Foce Villa, Walking paths along the lake, Local restaurants |
| Tesserete | A charming village located in the hills above Lugano, perfect for those seeking nature and hiking while still being near city amenities. | Hiking trails, Local market, Rural landscape, Traditionally Swiss architecture, Community events |
Understanding Airbnb License Requirements & STR Laws in Massagno (2025)
Yes, Massagno, Ticino, Switzerland enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massagno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 31% licensed listings)
Top Performing Airbnb Properties in Massagno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massagnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Platinum - Penthouse, RoofTop, Luxury
Entire Place • 3 bedrooms
{Home Sofia} x 6PAX 5min Station
Entire Place • 2 bedrooms
Apt. near the station (Giuka Apartment)
Entire Place • 3 bedrooms
{Home Sofia}Room 4 - 5min Station, Garden, Modern
Entire Place • 1 bedroom
Lovely apartment close to the station and the city
Entire Place • 1 bedroom
Crystal Palace 2, SPA, Gym, Station, Modern
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massagno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massagno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EasyLife Swiss | 5 | $224,183 | 58 | 4.53/5.0 |
| Quokka Team | 3 | $92,144 | 39 | 4.90/5.0 |
| Valerio | 3 | $46,302 | 241 | 4.56/5.0 |
| Simone | 1 | $34,474 | 43 | 4.67/5.0 |
| Andra | 1 | $28,596 | 5 | 4.20/5.0 |
| Happy.Rentals | 1 | $26,639 | 6 | 4.67/5.0 |
| Andrea | 4 | $19,905 | 24 | 4.29/5.0 |
| Giorgio | 1 | $13,865 | 7 | 5.00/5.0 |
| Host #346336401 | 1 | $12,953 | 0 | 0.00/5.0 |
| Host #470393622 | 4 | $11,620 | 8 | 1.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massagno.
Dive Deeper: Advanced Massagno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massagno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassagno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massagno
- The Massagno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.5% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massagno, Apartment/Condo properties are the most common (82.1%), reflecting the local real estate landscape.
- The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Massagno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massagno
- The dominant room capacity in Massagno is 1 bedroom listings, making up 69.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.6% of the active Airbnb listings in Massagno, indicating a high concentration in these sizes.
- With over half the market (69.2%) consisting of studios or 1-bedroom units, Massagno is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Massagno.
Massagno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massagno
- The most common guest capacity trend in Massagno vacation rentals is listings accommodating 4 guests (43.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Massagno STR market, accounting for 66.7% of listings.
- On average, properties in Massagno are equipped to host 3.5 guests.
Massagno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massagno
- The most common availability pattern in Massagno falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Massagno (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massagno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
39.3% of total
2 Nights
6 listings
21.4% of total
3 Nights
1 listings
3.6% of total
4-6 Nights
4 listings
14.3% of total
7-29 Nights
1 listings
3.6% of total
30+ Nights
5 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Massagno is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.7%) of the Massagno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Massagno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.3% of Massagno hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massagno.
Massagno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
34.8% of total
Moderate
5 listings
21.7% of total
Firm
4 listings
17.4% of total
Strict
6 listings
26.1% of total
Cancellation Policy Insights for Massagno
- The prevailing Airbnb cancellation policy trend in Massagno is Flexible, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.8% market standard in Massagno.
- Regularly review your cancellation policy against competitors and market demand shifts in Massagno.
Massagno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massagno
- The overall average booking lead time for vacation rentals in Massagno is 45 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Massagno.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Massagno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massagno (2025)
Amenity Prevalence
Amenity Insights for Massagno
- Essential amenities in Massagno that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massagno: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massagno to stay competitive.
Massagno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massagno
- The typical guest profile for Airbnb in Massagno consists of predominantly international visitors (72%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 27.6% of guests.
- Key international markets include Switzerland (27.6%) and Italy (11.2%).
- Top languages spoken are English (40.1%) followed by German (15.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massagno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |