Prilly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Vaud, Switzerland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Prilly in 2025? Explore comprehensive Airbnb analytics for Prilly, Vaud, Switzerland to uncover income potential. This 2025 STR market report for Prilly, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Prilly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prilly Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Prilly Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$110
The average rental revenue earned for an occupied room per day in Prilly.
Occupancy Rate(?)
40.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,802
Typical annual income for an Airbnb listing in Prilly. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.0%
Significant decrease (-17.0%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Prilly.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Prilly.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Prilly (2025)

Understanding the monthly revenue variations for Airbnb listings in Prilly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prilly is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prilly across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,642 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,662 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $893, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Prilly

Prilly Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Prilly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prilly:

  • Best-in-class properties (Top 10%) achieve 92%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Prilly

Average Daily Rate (ADR) Airbnb Trends in Prilly (2025)

Effective short term rental pricing strategy in Prilly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prilly typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $183+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Prilly

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Airbnb Seasonality Analysis & Trends in Prilly (2025)

Peak Season (December, October, April)
  • Revenue averages $2,172 per month
  • Occupancy rates average 58.7%
  • Daily rates average $120
Shoulder Season
  • Revenue averages $1,811 per month
  • Occupancy maintains around 53.0%
  • Daily rates hold near $117
Low Season (March, June, September)
  • Revenue drops to average $1,539 per month
  • Occupancy decreases to average 44.1%
  • Daily rates adjust to average $119

Seasonality Insights for Prilly

  • The Airbnb seasonality in Prilly shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Prilly's highest earning potential, with monthly revenues capable of climbing to $2,254, occupancy reaching a high of 68.0%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,432, occupancy could drop to 36.7%, and ADRs may adjust down to $111.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prilly.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Prilly seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Prilly (2025)

Exploring the top neighborhoods for short-term rentals in Prilly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Prilly Center
A vibrant area with convenient access to public transportation and amenities. Ideal for both short-term and long-term guests.
Prilly Metro Station, Shopping Mall Prilly-Florence, La Sarine park, Cultural events, Local restaurants
Parc de la Pontaise
A scenic area close to Lake Lausanne, providing outdoor activities and relaxation spots. Great for families and nature lovers.
Lake Geneva, Pontaise Park, Water sports, Walking trails, Picnic areas
Lausanne Ouchy
Charming waterfront district in Lausanne, known for its picturesque views and lakeside promenades. Attracts leisure travelers and couples.
Ouchy Promenade, Olympic Museum, Castle of Ouchy, Lake activities, Local eateries
Cugy
A peaceful suburb offering a quieter lifestyle while being accessible to Lausanne. Suitable for longer stays and those seeking tranquility.
Nature walks, Local markets, Community parks, Cultural heritage sites, Vineyards
Vennes
A residential area with a mix of modern amenities and local culture. Convenient for business travelers due to proximity to Lausanne.
Vennes Metro Station, Local shops, Cafes, Cultural festivals, Fitness centers
Chesalles
A picturesque area with a blend of rural charm and urban convenience. Ideal for guests looking for a unique escape while still near the city.
Historical sites, Local farms, Nature parks, Artisan markets, Cultural experiences
Canton Vaud
The wider Canton offers numerous historical sites, vineyards, and stunning landscapes. Perfect for guests looking for diverse activities in one area.
Vineyard tours, Historical wineries, Scenic hiking trails, Local festivals, Cultural landmarks
Moudon
A quaint town known for its rich history and beautiful architecture. Attracts guests interested in Swiss culture and history.
Moudon Castle, Local museums, Historic architecture, Marketplace, Traditional Swiss cuisine

Understanding Airbnb License Requirements & STR Laws in Prilly (2025)

While Prilly, Vaud, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prilly to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Prilly (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Prillybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming apartment with parking

Charming apartment with parking

Entire Place • 1 bedroom

$37,699
Revenue
75.1%
Occupancy
$145.13
Daily Rate
Beautiful apartment with terrace and garden

Beautiful apartment with terrace and garden

Entire Place • 1 bedroom

$25,901
Revenue
71.7%
Occupancy
$96.43
Daily Rate
Fully furnished Cosy studio

Fully furnished Cosy studio

Entire Place • 1 bedroom

$25,830
Revenue
61.6%
Occupancy
$110.36
Daily Rate
Proche Lausanne: Studio bien équipé

Proche Lausanne: Studio bien équipé

Entire Place • 1 bedroom

$21,441
Revenue
63.0%
Occupancy
$149.13
Daily Rate
Buzz house - Lausanne

Buzz house - Lausanne

Private Room • N/A

$20,644
Revenue
66.5%
Occupancy
$75.69
Daily Rate
Feel at home abroad

Feel at home abroad

Private Room • N/A

$16,387
Revenue
59.9%
Occupancy
$69.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Prilly (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Prilly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Valeh1$37,6991124.88/5.0
Cindy2$29,400944.91/5.0
Ludovic1$25,901804.65/5.0
Nouri1$25,830144.64/5.0
Host #780538301$21,441954.40/5.0
Nuno1$20,644564.93/5.0
Rili1$16,235134.46/5.0
Béatrice1$14,184294.90/5.0
Khandan1$13,451304.77/5.0
Flavia1$10,385334.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prilly.

Dive Deeper: Advanced Prilly STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prilly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Prilly Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Prilly

  • The Prilly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 38.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Prilly, Apartment/Condo properties are the most common (84.6%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.

Prilly Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Prilly

  • The dominant room capacity in Prilly is 1 bedroom listings, making up 65.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 4 bedrooms properties represent 69.2% of the active Airbnb listings in Prilly, indicating a high concentration in these sizes.
  • With over half the market (65.4%) consisting of studios or 1-bedroom units, Prilly is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (7.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Prilly.

Prilly Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Prilly

  • The most common guest capacity trend in Prilly vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Prilly STR market, accounting for 50.0% of listings.
  • A significant 46.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Prilly.
  • Listings for large groups (6+ guests) are relatively rare (3.8%), potentially indicating an opportunity for hosts targeting this segment in Prilly.
  • On average, properties in Prilly are equipped to host 2.0 guests.

Prilly Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Prilly

  • The most common availability pattern in Prilly falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Prilly (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Prilly Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.1%)

1 Night

9 listings

39.1% of total

2 Nights (17.4%)

2 Nights

4 listings

17.4% of total

3 Nights (13%)

3 Nights

3 listings

13% of total

4-6 Nights (21.7%)

4-6 Nights

5 listings

21.7% of total

7-29 Nights (4.3%)

7-29 Nights

1 listings

4.3% of total

30+ Nights (4.3%)

30+ Nights

1 listings

4.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Prilly is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.1% of Prilly hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prilly.

Prilly Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.5%)

Flexible

2 listings

10.5% of total

Moderate (15.8%)

Moderate

3 listings

15.8% of total

Firm (21.1%)

Firm

4 listings

21.1% of total

Strict (52.6%)

Strict

10 listings

52.6% of total

Cancellation Policy Insights for Prilly

  • The prevailing Airbnb cancellation policy trend in Prilly is Strict, used by 52.6% of listings.
  • A majority (73.7%) of hosts in Prilly utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 52.6% market standard in Prilly.
  • With 52.6% using Strict terms, this is a viable option in Prilly, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Prilly.

Prilly STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Prilly

  • The overall average booking lead time for vacation rentals in Prilly is 51 days.
  • Guests book furthest in advance for stays during October (average 113 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (96 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Prilly.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 96 days) to capture early planners.
  • Monitor your own booking lead times against these Prilly averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Prilly (2025)

Amenity Prevalence

Amenity Insights for Prilly

  • Essential amenities in Prilly that guests expect include: Wifi, Heating, Essentials, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Washer, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Prilly: Wifi, Heating, Essentials, TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Refrigerator or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Prilly to stay competitive.

Prilly Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Prilly

  • The typical guest profile for Airbnb in Prilly consists of predominantly international visitors (87%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 13.1% of guests.
  • Key international markets include France (39.3%) and Switzerland (13.1%).
  • Top languages spoken are English (33.6%) followed by French (26%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Switzerland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Prilly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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