Crans-Montana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Crans-Montana in 2025? Explore comprehensive Airbnb analytics for Crans-Montana, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Crans-Montana, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 497 active listings.

Whether you're considering an Airbnb investment in Crans-Montana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Crans-Montana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Crans-Montana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$264
The average rental revenue earned for an occupied room per day in Crans-Montana.
Occupancy Rate(?)
33.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,072
Typical annual income for an Airbnb listing in Crans-Montana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.6%
Positive growth (5.6%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Crans-Montana.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Crans-Montana.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
497
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Crans-Montana (2025)

Understanding the monthly revenue variations for Airbnb listings in Crans-Montana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Crans-Montana is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Crans-Montana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,730 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,929 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $949, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Crans-Montana

Crans-Montana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Crans-Montana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Crans-Montana:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Crans-Montana

Average Daily Rate (ADR) Airbnb Trends in Crans-Montana (2025)

Effective short term rental pricing strategy in Crans-Montana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Crans-Montana typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $488+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
  • Typical properties (Median) charge around $206 per night.
  • Entry-level properties (Bottom 25%) earn around $143 per night.

Average Daily Rate (ADR) Trend by Month in Crans-Montana

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Airbnb Seasonality Analysis & Trends in Crans-Montana (2025)

Peak Season (February, January, December)
  • Revenue averages $4,046 per month
  • Occupancy rates average 43.8%
  • Daily rates average $298
Shoulder Season
  • Revenue averages $2,753 per month
  • Occupancy maintains around 32.0%
  • Daily rates hold near $269
Low Season (September, October, November)
  • Revenue drops to average $1,961 per month
  • Occupancy decreases to average 29.9%
  • Daily rates adjust to average $260

Seasonality Insights for Crans-Montana

  • The Airbnb seasonality in Crans-Montana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Crans-Montana's highest earning potential, with monthly revenues capable of climbing to $4,348, occupancy reaching a high of 49.9%, and ADRs peaking at $310.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,798, occupancy could drop to 24.1%, and ADRs may adjust down to $254.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Crans-Montana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Crans-Montana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Crans-Montana (2025)

Exploring the top neighborhoods for short-term rentals in Crans-Montana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Crans
A central area of Crans-Montana, renowned for its ski slopes and luxurious amenities. It attracts both winter sports enthusiasts and summer visitors looking for hiking and golfing opportunities.
Crans-Montana Ski Resort, Golf Club Crans-sur-Sierre, Bisse de Tsittoret, Hiking trails, Skiing, Montana Plateau
Montana
Offers stunning views and a quieter atmosphere compared to Crans. It's ideal for families and those seeking relaxation amidst nature's beauty, while still being close to Crans' amenities.
Montana's scenic viewpoints, Nature walks, Historic chalets, Local shops, Parks, Cultural events
Cry d'Er
A popular ski area with easy access to both skiing and snowboarding facilities. It's also attractive for summer hikes and outdoor activities, making it a year-round destination.
Cry d'Er cable car, Skiing, Mountain biking, Outdoor concerts, Panoramic views
Golf-Club Crans-sur-Sierre
Known for its world-class golf course, this area attracts golf enthusiasts in the summer, making it a great seasonal investment opportunity.
Crans-sur-Sierre Golf Club, International golf tournaments, Scenic mountain views, Clubhouse amenities
Les Violettes
A serene area that provides excellent access to nature trails and peace, attracting visitors looking for wellness retreats and quiet getaways.
Wellness centers, Nature trails, Mountain lakes, Yoga retreats, Peaceful ambiance
Ski Resort Pas de Maimbre
Offers a less crowded ski experience with excellent slopes, catering to families and beginner skiers. Ideal for those looking for a more intimate winter experience.
Skiing, Winter hiking, Scenic lifts, Family-friendly slopes
Plaine Morte
Famed for its glacier and breathtaking views, a hot spot for adventure sports and those who love mountaineering.
Plaine Morte Glacier, Hiking, Winter sports, Panoramic vistas, Adventure sports
Les Planards
Less known but offers a cozy atmosphere and local charm, perfect for visitors looking for authenticity amidst their Alpine experience.
Local shops, Traditional eateries, Family-run inns, Community events, Scenic views

Understanding Airbnb License Requirements & STR Laws in Crans-Montana (2025)

While Crans-Montana, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Crans-Montana to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Crans-Montana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Crans-Montanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

5-star chalet, sauna and Jaccuzzi

5-star chalet, sauna and Jaccuzzi

Entire Place • 9 bedrooms

$213,329
Revenue
54.0%
Occupancy
$1225.56
Daily Rate
Chalet with Panoramic View

Chalet with Panoramic View

Entire Place • 4 bedrooms

$186,308
Revenue
45.0%
Occupancy
$1033.76
Daily Rate
Chalet 7 / Luxury Chalet with Cinema room

Chalet 7 / Luxury Chalet with Cinema room

Entire Place • 5 bedrooms

$159,757
Revenue
45.5%
Occupancy
$1062.42
Daily Rate
Appartement à Crans-Montana

Appartement à Crans-Montana

Entire Place • 4 bedrooms

$156,740
Revenue
44.5%
Occupancy
$1175.48
Daily Rate
Chalet Astoria by Interhome

Chalet Astoria by Interhome

Entire Place • 5 bedrooms

$139,813
Revenue
36.2%
Occupancy
$1104.65
Daily Rate
Beautiful attic in Crans Montana

Beautiful attic in Crans Montana

Entire Place • 3 bedrooms

$113,361
Revenue
69.9%
Occupancy
$403.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Crans-Montana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Crans-Montana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jimmy25$1,244,1898644.77/5.0
Stephanie - Interhome Group72$1,110,3214113.68/5.0
Simon From Superhosts7$298,9831183.49/5.0
Tiago1$213,329384.92/5.0
Nicolas CoucouNCo11$188,1022223.80/5.0
John Coast1$186,308734.95/5.0
Frank1$159,757204.95/5.0
Host #1576780171$156,74020.00/5.0
Host #1353550047$131,79130.00/5.0
One Crans Montana11$128,547282.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Crans-Montana.

Dive Deeper: Advanced Crans-Montana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Crans-Montana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Crans-Montana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Crans-Montana

  • The Crans-Montana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 497 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Crans-Montana, Apartment/Condo properties are the most common (81.3%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 3.8%) offer potential for unique stay experiences.

Crans-Montana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Crans-Montana

  • The dominant room capacity in Crans-Montana is 1 bedroom listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.8% of the active Airbnb listings in Crans-Montana, indicating a high concentration in these sizes.
  • A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Crans-Montana.

Crans-Montana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Crans-Montana

  • The most common guest capacity trend in Crans-Montana vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Crans-Montana STR market, accounting for 52.7% of listings.
  • 34.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Crans-Montana.
  • On average, properties in Crans-Montana are equipped to host 4.7 guests.

Crans-Montana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Crans-Montana

  • The most common availability pattern in Crans-Montana falls within the 271-366 days range, representing 59% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Crans-Montana (36%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Crans-Montana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.8%)

1 Night

57 listings

11.8% of total

2 Nights (17.6%)

2 Nights

85 listings

17.6% of total

3 Nights (9.7%)

3 Nights

47 listings

9.7% of total

4-6 Nights (21.9%)

4-6 Nights

106 listings

21.9% of total

7-29 Nights (5.6%)

7-29 Nights

27 listings

5.6% of total

30+ Nights (33.3%)

30+ Nights

161 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Crans-Montana is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in Crans-Montana, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Crans-Montana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Crans-Montana.

Crans-Montana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

14 listings

3.3% of total

Super Strict 60 Days

1 listings

0.2% of total

Non-refundable

1 listings

0.2% of total

Flexible (12.6%)

Flexible

53 listings

12.6% of total

Moderate (22.9%)

Moderate

96 listings

22.9% of total

Firm (33.8%)

Firm

142 listings

33.8% of total

Strict (26.9%)

Strict

113 listings

26.9% of total

Cancellation Policy Insights for Crans-Montana

  • The prevailing Airbnb cancellation policy trend in Crans-Montana is Firm, used by 33.8% of listings.
  • A majority (60.7%) of hosts in Crans-Montana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 33.8% market standard in Crans-Montana.
  • Regularly review your cancellation policy against competitors and market demand shifts in Crans-Montana.

Crans-Montana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Crans-Montana

  • The overall average booking lead time for vacation rentals in Crans-Montana is 69 days.
  • Guests book furthest in advance for stays during February (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (86 days avg.) sees the longest lead times, while Fall (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Crans-Montana.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Crans-Montana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Crans-Montana (2025)

Amenity Prevalence

Amenity Insights for Crans-Montana

  • Essential amenities in Crans-Montana that guests expect include: Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Crans-Montana: Heating, Kitchen, Wifi.
  • Prioritize adding missing essentials: Heating, Kitchen, Wifi.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Crans-Montana to stay competitive.

Crans-Montana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Crans-Montana

  • The typical guest profile for Airbnb in Crans-Montana consists of a mix of domestic (40%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 40.1% of guests.
  • Key international markets include Switzerland (40.1%) and France (18.1%).
  • Top languages spoken are English (36.4%) followed by French (23%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Crans-Montana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Grindelwald489$4,921$345.4057%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%

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