Goms Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Goms in 2025? Explore comprehensive Airbnb analytics for Goms, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Goms, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.

Whether you're considering an Airbnb investment in Goms, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Goms Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Goms Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$174
The average rental revenue earned for an occupied room per day in Goms.
Occupancy Rate(?)
40.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$18,895
Typical annual income for an Airbnb listing in Goms. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.9%
Slight decrease (-8.9%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Goms.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Goms.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
75
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Goms (2025)

Understanding the monthly revenue variations for Airbnb listings in Goms is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Goms is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Goms across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,089 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,723 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $922, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Goms

Goms Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Goms STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Goms:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Goms

Average Daily Rate (ADR) Airbnb Trends in Goms (2025)

Effective short term rental pricing strategy in Goms involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Goms typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $113 per night.

Average Daily Rate (ADR) Trend by Month in Goms

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Airbnb Seasonality Analysis & Trends in Goms (2025)

Peak Season (February, January, December)
  • Revenue averages $3,270 per month
  • Occupancy rates average 51.9%
  • Daily rates average $187
Shoulder Season
  • Revenue averages $2,101 per month
  • Occupancy maintains around 39.4%
  • Daily rates hold near $169
Low Season (April, October, November)
  • Revenue drops to average $1,485 per month
  • Occupancy decreases to average 29.8%
  • Daily rates adjust to average $165

Seasonality Insights for Goms

  • The Airbnb seasonality in Goms shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Goms's highest earning potential, with monthly revenues capable of climbing to $4,095, occupancy reaching a high of 65.1%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,195, occupancy could drop to 24.3%, and ADRs may adjust down to $163.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Goms.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Goms seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Goms (2025)

Exploring the top neighborhoods for short-term rentals in Goms? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Fiesch
A picturesque village known for its access to the stunning Aletsch Glacier and outdoor activities, such as hiking and skiing. Ideal for nature lovers and winter sports enthusiasts.
Aletsch Glacier, Fiescheralp, Fiesch's cable cars, hiking trails, local Swiss cuisine
Furkajoch
A mountain pass that offers breathtaking views and is a great starting point for various mountain activities. Perfect for those looking to experience the Swiss Alps first-hand.
Furka Pass, Gletscherbahnen Fiesch, hiking trails, panoramic views, local wildlife
Grengiols
A charming village in the valley that is rich in tradition and offers access to the surrounding mountains. Attracts visitors looking for an authentic Swiss experience.
St. John’s Church, local festivals, nature trails, villager craftsmanship, panoramic views
Binn
Known for its mineral mining history and stunning natural scenery, Binn is a serene destination for those looking to explore Swiss nature and geology.
Binn Nature Park, mineral museum, hiking trails, traditional Swiss chalets, Guriner Wasserfall
Erstfeld
A tranquil village offering access to beautiful mountain trails and stunning views, ideal for hikers and those seeking peace and quiet in nature.
mountain peaks, hiking routes, local chocolate shops, scenic lakes, Albert Einstein Museum
Mund
Nestled in the hills with picturesque views, Mund is perfect for visitors wishing to escape the busy tourist areas while still enjoying the beauty of Switzerland.
local cheese production, hiking paths, beautiful valleys, wine tasting, authentic Swiss dining
Riederalp
A car-free resort that offers direct access to skiing and hiking, making it a perfect choice for outdoor enthusiasts looking for a peaceful retreat.
Riederalp cable car, Aletsch Glacier, hiking trails, mountain biking, ski resorts
Brig
A historical town that serves as a gateway to the Valais and offers rich cultural experiences alongside outdoor activities, drawing visitors year-round.
Stockalper Palace, Brig's old town, Valais regional museum, hiking and skiing, Thermal baths nearby

Understanding Airbnb License Requirements & STR Laws in Goms (2025)

While Goms, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Goms to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Goms (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gomsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chalet La Neuf

Chalet La Neuf

Entire Place • 3 bedrooms

$55,218
Revenue
65.2%
Occupancy
$233.88
Daily Rate
Cozy apartment in Blitzingen

Cozy apartment in Blitzingen

Entire Place • 4 bedrooms

$53,390
Revenue
55.2%
Occupancy
$226.42
Daily Rate
Chalet Swiss Alps/100% Nature+Relax/Loipe Goms!

Chalet Swiss Alps/100% Nature+Relax/Loipe Goms!

Entire Place • 2 bedrooms

$47,233
Revenue
58.7%
Occupancy
$193.95
Daily Rate
Romantic Valais stable in Reckingen-Gluringen

Romantic Valais stable in Reckingen-Gluringen

Entire Place • 2 bedrooms

$47,050
Revenue
33.9%
Occupancy
$365.64
Daily Rate
Beautiful cottage - perfect location - Münster

Beautiful cottage - perfect location - Münster

Entire Place • 3 bedrooms

$46,955
Revenue
44.0%
Occupancy
$339.23
Daily Rate
Beautiful apartment in a traditional chalet

Beautiful apartment in a traditional chalet

Entire Place • 5 bedrooms

$45,850
Revenue
51.2%
Occupancy
$260.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Goms (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Goms based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lukas6$109,1251674.69/5.0
Saul4$90,2651183.57/5.0
Olivier4$63,688333.74/5.0
Karin1$53,390634.87/5.0
Skolido8$52,352393.21/5.0
Caterina1$47,2332844.75/5.0
Thomas1$47,050334.97/5.0
Michael1$46,955154.93/5.0
Gilles1$45,8501154.83/5.0
Andreas1$45,488704.99/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Goms.

Dive Deeper: Advanced Goms STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Goms. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Goms Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Goms

  • The Goms Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 75 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Goms, Apartment/Condo properties are the most common (62.7%), reflecting the local real estate landscape.
  • Houses represent a significant 30.7% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 6.7%) offer potential for unique stay experiences.

Goms Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Goms

  • The dominant room capacity in Goms is 2 bedrooms listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 70.7% of the active Airbnb listings in Goms, indicating a high concentration in these sizes.
  • A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Goms.

Goms Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Goms

  • The most common guest capacity trend in Goms vacation rentals is listings accommodating 4 guests (29.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Goms STR market, accounting for 50.6% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Goms.
  • On average, properties in Goms are equipped to host 4.7 guests.

Goms Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Goms

  • The most common availability pattern in Goms falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Goms (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Goms Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.3%)

1 Night

11 listings

15.3% of total

2 Nights (15.3%)

2 Nights

11 listings

15.3% of total

3 Nights (8.3%)

3 Nights

6 listings

8.3% of total

4-6 Nights (36.1%)

4-6 Nights

26 listings

36.1% of total

7-29 Nights (2.8%)

7-29 Nights

2 listings

2.8% of total

30+ Nights (22.2%)

30+ Nights

16 listings

22.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Goms is 4-6 Nights, adopted by 36.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (22.2%) caters to monthly stays (30+ nights) in Goms, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 36.1% of Goms hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Goms.

Goms Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

3 listings

4.5% of total

Flexible (7.5%)

Flexible

5 listings

7.5% of total

Moderate (29.9%)

Moderate

20 listings

29.9% of total

Firm (37.3%)

Firm

25 listings

37.3% of total

Strict (20.9%)

Strict

14 listings

20.9% of total

Cancellation Policy Insights for Goms

  • The prevailing Airbnb cancellation policy trend in Goms is Firm, used by 37.3% of listings.
  • A majority (58.2%) of hosts in Goms utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.3% market standard in Goms.
  • Regularly review your cancellation policy against competitors and market demand shifts in Goms.

Goms STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Goms

  • The overall average booking lead time for vacation rentals in Goms is 96 days.
  • Guests book furthest in advance for stays during February (average 135 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 53 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (132 days avg.) sees the longest lead times, while Fall (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Goms.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 132 days) to capture early planners.
  • Monitor your own booking lead times against these Goms averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Goms (2025)

Amenity Prevalence

Amenity Insights for Goms

  • Essential amenities in Goms that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Goms: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Goms to stay competitive.

Goms Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Goms

  • The typical guest profile for Airbnb in Goms consists of a mix of domestic (53%) and international guests, often arriving from nearby Bern, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 53.3% of guests.
  • Key international markets include Switzerland (53.3%) and Germany (10.3%).
  • Top languages spoken are English (35%) followed by German (21.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Goms Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Grindelwald489$4,921$345.4057%
Laglio64$4,873$463.6147%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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