Saillon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland
Is Airbnb profitable in Saillon in 2025? Explore comprehensive Airbnb analytics for Saillon, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Saillon, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Saillon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saillon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saillon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saillon (2025)
Understanding the monthly revenue variations for Airbnb listings in Saillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saillon is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saillon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,146+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,816 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,061, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saillon
Saillon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saillon:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saillon
Average Daily Rate (ADR) Airbnb Trends in Saillon (2025)
Effective short term rental pricing strategy in Saillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saillon typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Saillon
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Airbnb Seasonality Analysis & Trends in Saillon (2025)
Peak Season (February, July, August)
- Revenue averages $2,423 per month
- Occupancy rates average 59.1%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,924 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $137
Low Season (January, June, November)
- Revenue drops to average $1,411 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $131
Seasonality Insights for Saillon
- The Airbnb seasonality in Saillon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saillon's highest earning potential, with monthly revenues capable of climbing to $2,766, occupancy reaching a high of 65.1%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,214, occupancy could drop to 30.7%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saillon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saillon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saillon (2025)
Exploring the top neighborhoods for short-term rentals in Saillon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saillon Village | Charming Swiss village known for its picturesque landscapes, traditional architecture, and local vineyards. Attracts visitors looking for a peaceful retreat and authentic Swiss experiences. | Saillon Castle, Thermal baths, Vineyards, Local wine tasting, Nature trails |
| The Rhône Valley | Famous for its beautiful landscapes, vineyards, and river views. This area provides a scenic backdrop for tourists exploring the region on foot or bike. | Rhône River, Vineyard tours, Cycling routes, Scenic viewpoints, Local festivals |
| Branson Park | A serene park area in Saillon ideal for outdoor recreational activities and relaxation. Great for families and nature lovers. | Picnic areas, Walking trails, Playgrounds, Scenic views, Wildlife spotting |
| Thermal Spa Resorts | Known for its luxurious thermal baths and wellness retreats, attracting visitors for relaxation and health. High demand for accommodation in these areas. | Spa facilities, Thermal waters, Wellness programs, Fitness classes, Relaxation areas |
| Veysonnaz | Located nearby, this area offers access to skiing and outdoor sports, appealing to winter sports enthusiasts and hikers during the summer. | Ski resorts, Hiking trails, Veysonnaz gondola, Scenic mountain views, Alpine activities |
| Montagne des Alpes | A mountainous region perfect for adventure and exploration. Attracts tourists looking to hike, ski, or simply enjoy nature. | Hiking paths, Ski slopes, Alpine lakes, Wildflower viewing, Photography spots |
| Sion City | The capital of the Valais region, Sion boasts historical sites and a vibrant cultural scene. A hub for tourists exploring the wider region. | Sion Castle, Valère Basilica, Old town, Cultural events, Shopping |
| Château de la Bâtie | A historical site with unique architecture and beautiful gardens that attract visitors interested in history and nature. | Château, Gardens, Historical tours, Photography, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Saillon (2025)
While Saillon, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saillon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Saillon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice 2 room Les Bains Thermaux de Saillon
Entire Place • 2 bedrooms
Semi-detached villa near the baths - Villa B3
Entire Place • 2 bedrooms
Aubord des pools thermales, in the heart of Valais
Entire Place • N/A
All beautiful, clean!
Entire Place • 2 bedrooms
Thermal pool residence
Entire Place • N/A
Cozy studio, next to the thermal pools
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saillon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 3 | $76,322 | 118 | 4.89/5.0 |
| Dylan | 3 | $72,605 | 33 | 4.94/5.0 |
| Huguette | 1 | $39,878 | 118 | 4.96/5.0 |
| Emanuel | 1 | $27,670 | 36 | 5.00/5.0 |
| Marc | 1 | $25,507 | 21 | 4.76/5.0 |
| Cedric | 1 | $24,856 | 52 | 4.90/5.0 |
| Michel | 1 | $22,004 | 38 | 4.82/5.0 |
| Alexis | 1 | $21,877 | 33 | 4.94/5.0 |
| Bridget | 1 | $21,524 | 19 | 5.00/5.0 |
| Séverine | 1 | $21,388 | 23 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saillon.
Dive Deeper: Advanced Saillon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaillon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saillon
- The Saillon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saillon, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Saillon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saillon
- The dominant room capacity in Saillon is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Saillon, indicating a high concentration in these sizes.
Saillon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saillon
- The most common guest capacity trend in Saillon vacation rentals is listings accommodating 4 guests (41.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saillon STR market, accounting for 75.0% of listings.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saillon.
- On average, properties in Saillon are equipped to host 3.3 guests.
Saillon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saillon
- The most common availability pattern in Saillon falls within the 91-180 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saillon (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saillon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
11 listings
50% of total
3 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
6 listings
27.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saillon is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Saillon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.3%) caters to monthly stays (30+ nights) in Saillon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Saillon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saillon.
Saillon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.8% of total
Flexible
7 listings
33.3% of total
Moderate
5 listings
23.8% of total
Firm
5 listings
23.8% of total
Strict
3 listings
14.3% of total
Cancellation Policy Insights for Saillon
- The prevailing Airbnb cancellation policy trend in Saillon is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Saillon.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saillon.
Saillon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saillon
- The overall average booking lead time for vacation rentals in Saillon is 49 days.
- Guests book furthest in advance for stays during December (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Saillon.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Saillon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saillon (2025)
Amenity Prevalence
Amenity Insights for Saillon
- Essential amenities in Saillon that guests expect include: Heating, Free parking on premises, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saillon: Heating, Free parking on premises, Wifi, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Kitchen.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saillon to stay competitive.
Saillon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saillon
- The typical guest profile for Airbnb in Saillon consists of a mix of domestic (53%) and international guests, often arriving from nearby Geneva, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 53.4% of guests.
- Key international markets include Switzerland (53.4%) and France (19.5%).
- Top languages spoken are French (34.6%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 16 | $6,903 | $667.87 | 40% |
| Lauterbrunnen | 532 | $6,565 | $539.43 | 53% |
| Les Clefs | 30 | $5,385 | $320.80 | 42% |
| Habkern | 13 | $5,060 | $351.78 | 46% |
| Zermatt | 745 | $4,917 | $483.84 | 47% |
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Matten bei Interlaken | 57 | $4,695 | $307.57 | 58% |
| Interlaken | 303 | $4,480 | $314.40 | 54% |
| Iseltwald | 18 | $4,374 | $337.31 | 51% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |