Sierre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland
Is Airbnb profitable in Sierre in 2025? Explore comprehensive Airbnb analytics for Sierre, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Sierre, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Sierre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sierre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sierre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sierre (2025)
Understanding the monthly revenue variations for Airbnb listings in Sierre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sierre is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sierre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,018+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,922 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,033 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $566, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sierre
Sierre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sierre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sierre:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sierre
Average Daily Rate (ADR) Airbnb Trends in Sierre (2025)
Effective short term rental pricing strategy in Sierre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sierre typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Sierre
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Airbnb Seasonality Analysis & Trends in Sierre (2025)
Peak Season (June, May, April)
- Revenue averages $1,905 per month
- Occupancy rates average 43.5%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,425 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $134
Low Season (February, March, November)
- Revenue drops to average $1,079 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $144
Seasonality Insights for Sierre
- The Airbnb seasonality in Sierre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sierre's highest earning potential, with monthly revenues capable of climbing to $2,080, occupancy reaching a high of 47.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $957, occupancy could drop to 24.7%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sierre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sierre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sierre (2025)
Exploring the top neighborhoods for short-term rentals in Sierre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sierre City Center | Vibrant and bustling area with easy access to shops, restaurants, and local culture. Perfect for tourists looking to experience the heart of Sierre. | Sierre Castle, Sierre's Old Town, Place de la Gare, Museum of Nature, Wine cellars |
| Surrounding Vineyards | Picturesque landscapes and renowned wine production area. Attracts wine enthusiasts and visitors seeking tranquility and local flavors. | Valais vineyards, Wine tasting tours, Scenic hiking trails, Château de Villa, Cycling routes |
| Crans-Montana | Famous ski resort and year-round destination with stunning mountain views. Ideal for winter sports enthusiasts and summer hikers alike. | Canton Valais skiing, Golf courses, Hiking trails, Shopping and dining, Crans-Montana's panoramic views |
| Anzère | Charming alpine village known for skiing and wellness retreats. Attracts visitors looking for relaxation and outdoor activities in a tranquil setting. | Anzère ski resort, Wellness centers, Hiking trails, Scenic views of the Alps, Local restaurants |
| Moosalp | A hidden gem with breathtaking views and outdoor activities perfect for nature lovers. Great for hosting secluded retreats. | Moosalp hiking trails, Alpine valleys, Nature photography, Peaceful picnic spots, Starry nights |
| Vissoie | Cultural village with historical significance and beautiful scenery. Perfect for guests interested in authentic Swiss culture and nature. | The Church of Vissoie, Historic buildings, Local artisan shops, Scenic viewpoints, Nature trails |
| Veysonnaz | Another fantastic ski resort with picturesque views and a family-friendly atmosphere. A great place for winter sports and summer activities. | Veysonnaz ski slopes, Hiking and biking trails, Panoramic view from Ride, , Local cuisine and restaurants |
| Chandolin | Located above Sierre, Chandolin is one of the highest inhabited villages in Europe, offering stunning vistas and access to ski and hiking areas. | Chandolin ski area, Hiking routes, Panoramic terraces, Local folklore events, Nature observation points |
Understanding Airbnb License Requirements & STR Laws in Sierre (2025)
While Sierre, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sierre to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sierre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sierrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Big modern flat: amazing view on the vineyard
Entire Place • 3 bedrooms
Sierre: Charming 3.5 room apartment
Entire Place • 2 bedrooms
Apartment Villa neighborhood
Entire Place • 2 bedrooms
Mini house in Sierre linens and cleaning included
Entire Place • N/A
Quiet studio in Sierre with separate entrance
Entire Place • 1 bedroom
Duplex apartment Cosy Cabana
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sierre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sierre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nonanteneuf Appart-Hōtel | 55 | $253,188 | 23 | 0.42/5.0 |
| Mel&Aline | 2 | $72,250 | 147 | 4.82/5.0 |
| Caroline | 1 | $47,062 | 12 | 4.92/5.0 |
| Rose Marie + Marcel | 2 | $39,765 | 775 | 4.96/5.0 |
| Gilbert | 1 | $35,938 | 66 | 4.80/5.0 |
| Benyben | 2 | $25,074 | 15 | 4.85/5.0 |
| Nadège Et Tamara | 1 | $25,068 | 161 | 4.58/5.0 |
| Brigitte | 1 | $25,066 | 33 | 4.97/5.0 |
| Delphine | 1 | $24,997 | 21 | 4.90/5.0 |
| Nicolas CoucouNCo | 2 | $22,234 | 6 | 2.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sierre.
Dive Deeper: Advanced Sierre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sierre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSierre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sierre
- The Sierre Airbnb market composition is heavily skewed towards Private Room listings, which make up 75.8% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sierre, Hotel/Boutique properties are the most common (61.1%), reflecting the local real estate landscape.
- The presence of 61.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.3%) offer potential for unique stay experiences.
Sierre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sierre
- The dominant room capacity in Sierre is 1 bedroom listings, making up 72.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.2% of the active Airbnb listings in Sierre, indicating a high concentration in these sizes.
- With over half the market (72.6%) consisting of studios or 1-bedroom units, Sierre is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sierre.
Sierre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sierre
- The most common guest capacity trend in Sierre vacation rentals is listings accommodating 2 guests (68.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Sierre STR market, accounting for 72.6% of listings.
- A significant 69.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sierre.
- On average, properties in Sierre are equipped to host 2.1 guests.
Sierre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sierre
- The most common availability pattern in Sierre falls within the 271-366 days range, representing 71.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sierre (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sierre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
9.9% of total
2 Nights
71 listings
78% of total
3 Nights
2 listings
2.2% of total
4-6 Nights
4 listings
4.4% of total
7-29 Nights
2 listings
2.2% of total
30+ Nights
3 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sierre is 2 Nights, adopted by 78% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.9%) of the Sierre Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 78% of Sierre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.9% currently do.
- A 2-night minimum appears standard (78%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sierre.
Sierre Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.8% of total
Flexible
10 listings
27.8% of total
Moderate
18 listings
50% of total
Firm
1 listings
2.8% of total
Strict
6 listings
16.7% of total
Cancellation Policy Insights for Sierre
- The prevailing Airbnb cancellation policy trend in Sierre is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Sierre may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Sierre.
- Regularly review your cancellation policy against competitors and market demand shifts in Sierre.
Sierre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sierre
- The overall average booking lead time for vacation rentals in Sierre is 42 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Spring (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Sierre.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Sierre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sierre (2025)
Amenity Prevalence
Amenity Insights for Sierre
- Essential amenities in Sierre that guests expect include: Wifi, Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sierre: Wifi, Heating, Essentials, Hot water.
- Prioritize adding missing essentials: Wifi, Heating, Essentials, Hot water.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sierre to stay competitive.
Sierre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sierre
- The typical guest profile for Airbnb in Sierre consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 40.8% of guests.
- Key international markets include Switzerland (40.8%) and France (16.4%).
- Top languages spoken are English (35.7%) followed by French (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sierre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |