Sion Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland
Is Airbnb profitable in Sion in 2025? Explore comprehensive Airbnb analytics for Sion, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Sion, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 140 active listings.
Whether you're considering an Airbnb investment in Sion, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sion Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sion Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sion (2025)
Understanding the monthly revenue variations for Airbnb listings in Sion is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sion is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sion across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,230+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,943 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,818 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $813, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sion
Sion Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sion STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sion:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sion
Average Daily Rate (ADR) Airbnb Trends in Sion (2025)
Effective short term rental pricing strategy in Sion involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sion typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $556+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Sion
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Airbnb Seasonality Analysis & Trends in Sion (2025)
Peak Season (February, December, August)
- Revenue averages $2,615 per month
- Occupancy rates average 46.8%
- Daily rates average $244
Shoulder Season
- Revenue averages $2,258 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $233
Low Season (March, October, November)
- Revenue drops to average $1,899 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $228
Seasonality Insights for Sion
- The Airbnb seasonality in Sion shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sion's highest earning potential, with monthly revenues capable of climbing to $2,643, occupancy reaching a high of 51.9%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,788, occupancy could drop to 36.5%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sion.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sion seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sion (2025)
Exploring the top neighborhoods for short-term rentals in Sion? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Sion | Historic district with beautiful architecture, charming streets, and cultural landmarks. Perfect for tourists interested in history and Swiss culture, with attractions such as castles and museums nearby. | Sion Castle, Valère Basilica, Tourbillon Castle, The Old Market Square, Bourgeoisie House |
| Les Muraires | A vibrant district known for its contemporary art spaces and local eateries. Attracts a mix of locals and tourists looking for a creative atmosphere and cultural experiences. | Art Gallery Sion, Café des Arts, Sion Murals, Exhibition Spaces |
| Sierre | A nearby town offering an experience of the Valais region's wine culture and stunning landscapes. Ideal for vineyard tours and outdoor enthusiasts. | Malvoisie Vineyards, Sierre Wine Festival, Bisse de Sierre, The Valley of the Rhone |
| Mont Noble | Offering breathtaking views and access to skiing and hiking, this area is perfect for nature lovers and winter sports enthusiasts. | Mont Noble Ski Resort, Hiking Trails, Nature Parks |
| W place | An emerging area known for its nightlife and dining options, making it appealing to younger travelers seeking entertainment. | Nightclubs and Bars, Local Restaurants, Cultural Events |
| Br let's go | Family-friendly area with numerous parks and activities suitable for children, attracting families and outdoor enthusiasts. | Children's parks, Playgrounds, Outdoor Activities |
| Valais Wine Region | Known for its vineyards and beautiful landscape, attracting visitors for wine tasting and scenic views of the Alps. | Wine Tasting Tours, Scenic Vineyards, Gastronomic Restaurants |
| Leukerbad | Popular for its thermal baths and wellness centers, this area draws visitors seeking relaxation and spa experiences. | Leukerbad Thermal Baths, Spas and Wellness Centers, Hiking in the Alps |
Understanding Airbnb License Requirements & STR Laws in Sion (2025)
While Sion, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sion to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sion (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful home at the foot of the castles
Entire Place • 2 bedrooms
Chalet Commaraf! - Swiss Alp 4 Valleys
Entire Place • 3 bedrooms
5* Ski In&Out chalet with jacuzzi, sauna, cinema..
Entire Place • 4 bedrooms
LES 4 BEARS, Chalet familial les Agettes/Veysonnaz
Entire Place • 4 bedrooms
Spacious in Central Valais
Entire Place • 4 bedrooms
Castelview - Sion next to the old town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sion (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sion based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cedric | 12 | $480,444 | 414 | 4.76/5.0 |
| Alpvision Résidences | 13 | $182,271 | 32 | 2.90/5.0 |
| Nicolas CoucouNCo | 10 | $159,105 | 184 | 4.18/5.0 |
| Anaël | 2 | $122,834 | 50 | 5.00/5.0 |
| Sarah | 1 | $92,257 | 14 | 4.93/5.0 |
| Nadia - Interhome Group | 5 | $83,011 | 9 | 1.95/5.0 |
| Steve | 7 | $65,426 | 294 | 4.29/5.0 |
| Stéphane | 5 | $54,718 | 252 | 4.71/5.0 |
| Cleja | 2 | $53,259 | 19 | 4.76/5.0 |
| Sarah | 1 | $52,543 | 87 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sion.
Dive Deeper: Advanced Sion STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sion. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSion Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sion
- The Sion Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 140 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sion, Apartment/Condo properties are the most common (77.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.1% portion, catering likely to families or larger groups.
Sion Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sion
- The dominant room capacity in Sion is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Sion, indicating a high concentration in these sizes.
Sion Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sion
- The most common guest capacity trend in Sion vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sion STR market, accounting for 50.0% of listings.
- 28.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sion.
- On average, properties in Sion are equipped to host 3.9 guests.
Sion Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sion
- The most common availability pattern in Sion falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sion (27.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sion Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
39.6% of total
2 Nights
37 listings
27.6% of total
3 Nights
12 listings
9% of total
4-6 Nights
7 listings
5.2% of total
7-29 Nights
10 listings
7.5% of total
30+ Nights
15 listings
11.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sion is 1 Night, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.2%) of the Sion Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.2%) caters to monthly stays (30+ nights) in Sion, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.6% of Sion hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sion.
Sion Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
18 listings
14.9% of total
Flexible
16 listings
13.2% of total
Moderate
41 listings
33.9% of total
Firm
12 listings
9.9% of total
Strict
34 listings
28.1% of total
Cancellation Policy Insights for Sion
- The prevailing Airbnb cancellation policy trend in Sion is Moderate, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (47.1%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.9% market standard in Sion.
- Regularly review your cancellation policy against competitors and market demand shifts in Sion.
Sion STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sion
- The overall average booking lead time for vacation rentals in Sion is 52 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Sion.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Sion averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sion (2025)
Amenity Prevalence
Amenity Insights for Sion
- Essential amenities in Sion that guests expect include: Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Dishes and silverware, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sion: Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Wifi or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sion to stay competitive.
Sion Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sion
- The typical guest profile for Airbnb in Sion consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 40.5% of guests.
- Key international markets include Switzerland (40.5%) and France (21%).
- Top languages spoken are English (35.2%) followed by French (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sion Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |