St. Niklaus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in St. Niklaus in 2025? Explore comprehensive Airbnb analytics for St. Niklaus, Wallis, Switzerland to uncover income potential. This 2025 STR market report for St. Niklaus, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in St. Niklaus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Niklaus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key St. Niklaus Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$202
The average rental revenue earned for an occupied room per day in St. Niklaus.
Occupancy Rate(?)
41.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,469
Typical annual income for an Airbnb listing in St. Niklaus. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.7%
Strong growth (13.7%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in St. Niklaus.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in St. Niklaus.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in St. Niklaus (2025)

Understanding the monthly revenue variations for Airbnb listings in St. Niklaus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Niklaus is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Niklaus across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,559+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,770 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,725 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $910, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in St. Niklaus

St. Niklaus Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the St. Niklaus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Niklaus:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in St. Niklaus

Average Daily Rate (ADR) Airbnb Trends in St. Niklaus (2025)

Effective short term rental pricing strategy in St. Niklaus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Niklaus typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $378+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
  • Typical properties (Median) charge around $154 per night.
  • Entry-level properties (Bottom 25%) earn around $110 per night.

Average Daily Rate (ADR) Trend by Month in St. Niklaus

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Airbnb Seasonality Analysis & Trends in St. Niklaus (2025)

Peak Season (February, July, August)
  • Revenue averages $3,239 per month
  • Occupancy rates average 53.7%
  • Daily rates average $213
Shoulder Season
  • Revenue averages $2,125 per month
  • Occupancy maintains around 34.1%
  • Daily rates hold near $210
Low Season (June, October, November)
  • Revenue drops to average $1,384 per month
  • Occupancy decreases to average 31.7%
  • Daily rates adjust to average $211

Seasonality Insights for St. Niklaus

  • The Airbnb seasonality in St. Niklaus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases St. Niklaus's highest earning potential, with monthly revenues capable of climbing to $3,968, occupancy reaching a high of 55.5%, and ADRs peaking at $224.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,181, occupancy could drop to 26.3%, and ADRs may adjust down to $197.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Niklaus.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these St. Niklaus seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in St. Niklaus (2025)

Exploring the top neighborhoods for short-term rentals in St. Niklaus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zermatt
Famous for the Matterhorn and ski opportunities, Zermatt attracts visitors year-round. Perfect for tourists looking for skiing, hiking, and stunning mountain views.
Matterhorn, Gornergrat Railway, Zermatt Ski Resort, Matterhorn Museum, Hiking Trails, Gornergrat Glacier
Saas Fee
Known as the Pearl of the Alps, Saas Fee offers fantastic skiing and a charming village atmosphere. Ideal for winter sport enthusiasts and nature lovers.
Skiing and Snowboarding, Allalinhorn Mountain, Saas Fee Glacier, Ice Pavilion, Hiking Trails, Charming Mountain Village
Visp
A key transportation hub in the Valais region, Visp is well-connected to popular tourist destinations, making it attractive for business travelers and tourists alike.
Visp Train Station, Museum der Landschaft
Brig
Rich in history and serving as a gateway to the Aletsch Glacier, Brig offers cultural experiences along with accessibility to natural attractions.
Stockalper Palace, Aletsch Glacier, Burg Brig
Grächen
A family-friendly destination famous for its hiking trails and skiing options. Great for families and outdoor enthusiasts.
Hiking Trails, Ski Resorts, Grächen Adventure Park
Randa
Close to Zermatt and known for its hiking trails, Randa is a quieter alternative for guests looking to explore the Matterhorn region.
Hiking Paths, Matterhorn Views, Peaceful Village
Lalden
A scenic village that offers access to both nature and the city of Brig. Perfect for guests wanting a mix of tranquility and convenience.
Scenic Views, Hiking Trails
St. Niklaus
A charming village located in the Mattertal Valley, known for its access to hiking and skiing while being less crowded than Zermatt. Suitable for guests looking for a peaceful retreat.
Matterrabland, Hiking trails, Close to Zermatt

Understanding Airbnb License Requirements & STR Laws in St. Niklaus (2025)

While St. Niklaus, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Niklaus to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in St. Niklaus (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Niklausbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chalet in Grächen Nähe Zermatt

Chalet in Grächen Nähe Zermatt

Entire Place • 6 bedrooms

$62,078
Revenue
36.4%
Occupancy
$801.60
Daily Rate
Chalet Riedegg with wooden sauna & hot tub

Chalet Riedegg with wooden sauna & hot tub

Entire Place • 4 bedrooms

$53,428
Revenue
27.7%
Occupancy
$631.88
Daily Rate
Ferienwohnung Stella Vittoria

Ferienwohnung Stella Vittoria

Entire Place • 3 bedrooms

$48,020
Revenue
69.5%
Occupancy
$206.40
Daily Rate
Chalet Riedegg for 1-4 with wooden sauna & hot tub

Chalet Riedegg for 1-4 with wooden sauna & hot tub

Entire Place • 2 bedrooms

$42,936
Revenue
28.8%
Occupancy
$446.67
Daily Rate
Chalet S’Zähni Grächen Ob near Zermatt 2-7pers App

Chalet S’Zähni Grächen Ob near Zermatt 2-7pers App

Entire Place • 4 bedrooms

$40,950
Revenue
42.4%
Occupancy
$437.06
Daily Rate
CHALET,SWITZERLAND,Grächen/St.Niklaus, up to 10 people

CHALET,SWITZERLAND,Grächen/St.Niklaus, up to 10 people

Entire Place • 4 bedrooms

$32,232
Revenue
33.5%
Occupancy
$243.19
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in St. Niklaus (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in St. Niklaus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Natalia & Pakesh4$127,421844.88/5.0
Amelie3$121,03145.00/5.0
Helga1$48,020375.00/5.0
Jakub2$46,4253224.88/5.0
Hans & Christoph2$38,167204.90/5.0
Valentin1$32,232144.71/5.0
Susanne3$31,781864.64/5.0
Benedikt3$31,079334.89/5.0
Vincent1$28,628335.00/5.0
Manuela1$24,096584.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Niklaus.

Dive Deeper: Advanced St. Niklaus STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Niklaus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

St. Niklaus Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for St. Niklaus

  • The St. Niklaus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in St. Niklaus, Apartment/Condo properties are the most common (70.7%), reflecting the local real estate landscape.
  • Houses represent a significant 24.4% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 4.8%) offer potential for unique stay experiences.

St. Niklaus Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for St. Niklaus

  • The dominant room capacity in St. Niklaus is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.4% of the active Airbnb listings in St. Niklaus, indicating a high concentration in these sizes.
  • A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Niklaus.

St. Niklaus Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for St. Niklaus

  • The most common guest capacity trend in St. Niklaus vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the St. Niklaus STR market, accounting for 56.1% of listings.
  • 29.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Niklaus.
  • On average, properties in St. Niklaus are equipped to host 4.3 guests.

St. Niklaus Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for St. Niklaus

  • The most common availability pattern in St. Niklaus falls within the 181-270 days range, representing 48.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in St. Niklaus (51.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

St. Niklaus Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.5%)

1 Night

1 listings

2.5% of total

2 Nights (22.5%)

2 Nights

9 listings

22.5% of total

3 Nights (10%)

3 Nights

4 listings

10% of total

4-6 Nights (22.5%)

4-6 Nights

9 listings

22.5% of total

7-29 Nights (10%)

7-29 Nights

4 listings

10% of total

30+ Nights (32.5%)

30+ Nights

13 listings

32.5% of total

Key Insights

  • The most prevalent minimum stay requirement in St. Niklaus is 30+ Nights, adopted by 32.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (32.5%) caters to monthly stays (30+ nights) in St. Niklaus, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 32.5% of St. Niklaus hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Niklaus.

St. Niklaus Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

6 listings

16.7% of total

Moderate (44.4%)

Moderate

16 listings

44.4% of total

Firm (22.2%)

Firm

8 listings

22.2% of total

Strict (16.7%)

Strict

6 listings

16.7% of total

Cancellation Policy Insights for St. Niklaus

  • The prevailing Airbnb cancellation policy trend in St. Niklaus is Moderate, used by 44.4% of listings.
  • There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 44.4% market standard in St. Niklaus.
  • Regularly review your cancellation policy against competitors and market demand shifts in St. Niklaus.

St. Niklaus STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for St. Niklaus

  • The overall average booking lead time for vacation rentals in St. Niklaus is 72 days.
  • Guests book furthest in advance for stays during December (average 129 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (94 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in St. Niklaus.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
  • Monitor your own booking lead times against these St. Niklaus averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in St. Niklaus (2025)

Amenity Prevalence

Amenity Insights for St. Niklaus

  • Essential amenities in St. Niklaus that guests expect include: Kitchen, Heating, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for St. Niklaus: Kitchen, Heating, Hot water.
  • Prioritize adding missing essentials: Hot water.
  • Consider adding popular differentiators like Hair dryer or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in St. Niklaus to stay competitive.

St. Niklaus Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for St. Niklaus

  • The typical guest profile for Airbnb in St. Niklaus consists of predominantly international visitors (85%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.7% of guests.
  • Key international markets include United States (16.5%) and Switzerland (14.7%).
  • Top languages spoken are English (42.6%) followed by French (12.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Switzerland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the St. Niklaus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Rivière-Enverse16$6,903$667.8740%
Lauterbrunnen532$6,565$539.4353%
Les Clefs30$5,385$320.8042%
Habkern13$5,060$351.7846%
Zermatt745$4,917$483.8447%
Grindelwald497$4,738$353.6955%
Matten bei Interlaken57$4,695$307.5758%
Interlaken303$4,480$314.4054%
Iseltwald18$4,374$337.3151%
Alpnach11$4,176$249.3750%

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