Verbier Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland
Is Airbnb profitable in Verbier in 2025? Explore comprehensive Airbnb analytics for Verbier, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Verbier, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 492 active listings.
Whether you're considering an Airbnb investment in Verbier, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Verbier Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Verbier Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Verbier (2025)
Understanding the monthly revenue variations for Airbnb listings in Verbier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Verbier is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Verbier across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,235+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,975 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,182 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,544, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Verbier
Verbier Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Verbier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Verbier:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Verbier
Average Daily Rate (ADR) Airbnb Trends in Verbier (2025)
Effective short term rental pricing strategy in Verbier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Verbier typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $671 or more.
- Typical properties (Median) charge around $423 per night.
- Entry-level properties (Bottom 25%) earn around $271 per night.
Average Daily Rate (ADR) Trend by Month in Verbier
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Airbnb Seasonality Analysis & Trends in Verbier (2025)
Peak Season (January, February, March)
- Revenue averages $8,133 per month
- Occupancy rates average 46.7%
- Daily rates average $659
Shoulder Season
- Revenue averages $4,120 per month
- Occupancy maintains around 28.3%
- Daily rates hold near $584
Low Season (May, September, October)
- Revenue drops to average $2,396 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $570
Seasonality Insights for Verbier
- The Airbnb seasonality in Verbier shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Verbier's highest earning potential, with monthly revenues capable of climbing to $8,866, occupancy reaching a high of 53.0%, and ADRs peaking at $682.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,238, occupancy could drop to 16.7%, and ADRs may adjust down to $558.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Verbier.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Verbier seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Verbier (2025)
Exploring the top neighborhoods for short-term rentals in Verbier? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medran | Heart of Verbier, renowned for its ski slopes and vibrant après-ski scene. Attracts winter sports enthusiasts and luxury travelers seeking direct access to ski lifts and top restaurants. | Medran Ski Lift, Verbier Ski Resort, Le Rouge Restaurant, Ski & Snowboard School, Après-ski Bars |
| Le Châble | Nearby village offering a quieter atmosphere while providing easy access to Verbier via cable car. Ideal for families and those seeking a more laid-back experience close to nature. | Le Châble Cable Car, Mountain hiking trails, Chapel of Notre-Dame, Tranquil valleys, Local Swiss cuisine restaurants |
| Place Centrale | The main square of Verbier, bustling with shops, cafes, and entertainment options. Perfect location for guests looking to immerse themselves in the local culture and festivities. | Verbier Winter Festival, Local boutiques, Restaurants and cafes, Museum of Verbier |
| Les Esserts | A peaceful residential area with stunning views of the mountains, appealing to families and those looking for a serene getaway. Close to nature and hiking trails. | Hiking trails, Scenic viewpoints, Nature conservation areas |
| Savoleyres | Offering breathtaking views and direct slopes access, it attracts ski lovers looking for luxury accommodations away from the crowds in central Verbier. | Savoleyres Gondola, Panoramic mountain views, Luxury chalets |
| Bruson | A hidden gem with off-piste skiing and amazing hiking in summer. Perfect for outdoor enthusiasts looking for a quieter alternative to Verbier. | Bruson Ski Area, Hiking paths, Local wildlife, Charming Swiss hamlets |
| Sonalon | A quiet and upscale neighborhood ideal for luxurious stays. Offers privacy as well as close proximity to the buzzing Verbier scene. | Sonalon Ski Run, Private chalets, Luxury spa retreats |
| Verbier Village | The main village area full of shops, restaurants, and nightlife. Attracts those looking for a vibrant community feel and easy access to all amenities. | Local restaurants, Shops and boutiques, Nightclubs, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Verbier (2025)
While Verbier, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Verbier to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Verbier (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Verbierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment in the center of Verbier
Entire Place • 3 bedrooms
Apartment Clover
Entire Place • 2 bedrooms
Luxury chalet-style penthouse in Verbier center
Entire Place • 4 bedrooms
Penthouse - 30 meters from the Médran cable car
Entire Place • 3 bedrooms
Luxury chalet in central Verbier
Entire Place • 4 bedrooms
Penthouse Czarina - Verbier
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Verbier (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Verbier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandra - Interhome Group | 29 | $823,369 | 316 | 4.24/5.0 |
| Verbier Location™ | 32 | $784,571 | 188 | 3.17/5.0 |
| Alexandre | 29 | $751,152 | 559 | 4.14/5.0 |
| Julie - Interhome Group | 20 | $432,128 | 175 | 3.94/5.0 |
| Melissa | 6 | $354,738 | 66 | 4.94/5.0 |
| Guy And Oriana From La Ruinett | 7 | $342,464 | 90 | 3.49/5.0 |
| Agence | 22 | $301,991 | 109 | 2.57/5.0 |
| Bruce | 9 | $275,493 | 71 | 3.12/5.0 |
| Besson | 13 | $243,553 | 66 | 3.34/5.0 |
| Michael | 7 | $239,137 | 33 | 3.41/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Verbier.
Dive Deeper: Advanced Verbier STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Verbier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVerbier Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Verbier
- The Verbier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 492 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Verbier, Apartment/Condo properties are the most common (86%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, unique stays (combined 0.8%) offer potential for unique stay experiences.
Verbier Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Verbier
- The dominant room capacity in Verbier is 2 bedrooms listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 58.4% of the active Airbnb listings in Verbier, indicating a high concentration in these sizes.
- A significant 44.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Verbier.
Verbier Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Verbier
- The most common guest capacity trend in Verbier vacation rentals is listings accommodating 4 guests (26.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Verbier STR market, accounting for 51.0% of listings.
- 50.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Verbier.
- On average, properties in Verbier are equipped to host 5.2 guests.
Verbier Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Verbier
- The most common availability pattern in Verbier falls within the 271-366 days range, representing 70.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Verbier (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Verbier Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
17.7% of total
2 Nights
44 listings
9.4% of total
3 Nights
42 listings
9% of total
4-6 Nights
136 listings
29.1% of total
7-29 Nights
33 listings
7.1% of total
30+ Nights
130 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Verbier is 4-6 Nights, adopted by 29.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Verbier, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.1% of Verbier hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Verbier.
Verbier Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
47 listings
11.4% of total
Super Strict 30 Days
35 listings
8.5% of total
Flexible
19 listings
4.6% of total
Moderate
44 listings
10.7% of total
Firm
123 listings
29.9% of total
Strict
143 listings
34.8% of total
Cancellation Policy Insights for Verbier
- The prevailing Airbnb cancellation policy trend in Verbier is Strict, used by 34.8% of listings.
- A majority (64.7%) of hosts in Verbier utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.8% market standard in Verbier.
- With 34.8% using Strict terms, this is a viable option in Verbier, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Verbier.
Verbier STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Verbier
- The overall average booking lead time for vacation rentals in Verbier is 79 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (88 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Verbier.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Verbier averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Verbier (2025)
Amenity Prevalence
Amenity Insights for Verbier
- Essential amenities in Verbier that guests expect include: Kitchen, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Verbier: Kitchen, Heating, Wifi.
- Prioritize adding missing essentials: Kitchen, Heating, Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Verbier to stay competitive.
Verbier Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Verbier
- The typical guest profile for Airbnb in Verbier consists of predominantly international visitors (76%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.8% of guests.
- Key international markets include Switzerland (23.8%) and United Kingdom (20.5%).
- Top languages spoken are English (41.2%) followed by French (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Verbier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |