Zermatt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wallis, Switzerland
Is Airbnb profitable in Zermatt in 2025? Explore comprehensive Airbnb analytics for Zermatt, Wallis, Switzerland to uncover income potential. This 2025 STR market report for Zermatt, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 734 active listings.
Whether you're considering an Airbnb investment in Zermatt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zermatt Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zermatt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zermatt (2025)
Understanding the monthly revenue variations for Airbnb listings in Zermatt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zermatt is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zermatt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,497 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,462 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,526, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zermatt
Zermatt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zermatt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zermatt:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zermatt
Average Daily Rate (ADR) Airbnb Trends in Zermatt (2025)
Effective short term rental pricing strategy in Zermatt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zermatt typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,010+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $556 or more.
- Typical properties (Median) charge around $331 per night.
- Entry-level properties (Bottom 25%) earn around $211 per night.
Average Daily Rate (ADR) Trend by Month in Zermatt
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Airbnb Seasonality Analysis & Trends in Zermatt (2025)
Peak Season (February, January, December)
- Revenue averages $9,253 per month
- Occupancy rates average 59.8%
- Daily rates average $574
Shoulder Season
- Revenue averages $5,571 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $471
Low Season (September, October, November)
- Revenue drops to average $3,720 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $427
Seasonality Insights for Zermatt
- The Airbnb seasonality in Zermatt shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zermatt's highest earning potential, with monthly revenues capable of climbing to $9,981, occupancy reaching a high of 65.5%, and ADRs peaking at $608.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,567, occupancy could drop to 33.9%, and ADRs may adjust down to $423.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zermatt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zermatt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zermatt (2025)
Exploring the top neighborhoods for short-term rentals in Zermatt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zermatt Village | Picturesque mountain village at the foot of the Matterhorn, perfect for tourists seeking skiing and hiking adventures. Offers a unique Swiss charm with convenient access to shops and restaurants. | Matterhorn Glacier Paradise, Gornergrat Railway, Zermatt Museum, Luftseilbahn Zermatt-Matterhorn, 5-Seenweg Trail |
| Schwarzsee | Stunning location with breathtaking views of the Matterhorn, popular for hiking and outdoor activities. Attracts nature lovers and those looking for a peaceful retreat. | Schwarzsee Lake, Hiking trails, Restaurants with panoramic views, Mountain biking paths, Picnic areas |
| Gornergrat | Known for its stunning panoramic views of the Alps, including the Matterhorn. A must-visit for tourists and a great spot for winter activities. | Gornergrat Railway, Viewing platforms, Alpine hiking trails, Restaurants at Gornergrat, Winter sports facilities |
| Furi | A key access point for skiing and hiking, offering spectacular views and outdoor activities. Great for tourists who enjoy adventure. | Furi Cable Car, Ski slopes, Hiking trails, Restaurants with mountain views, Nature spots |
| Riffelberg | A stunning mountain location popular with hikers and skiers. Provides a peaceful atmosphere and breathtaking scenery. | Riffelberg Railway, Hiking paths, Skiing opportunities, Alpine restaurants, Scenic viewpoints |
| Sunnegga | Known for its sunny slopes and family-friendly hiking areas. A favorite among families and those seeking relaxation. | Sunnegga funicular, Family hiking trails, Playgrounds, Picnic spots, Restaurants with views |
| Matterhorn Glacier Paradise | The highest cable car station in Europe, attracting visitors year-round for its amazing views and snow activities. | Glacier viewing, Skiing and snowboarding, Ice palace, Restaurant with panoramic terrace, Hiking trails in summer |
| Zermatt Hiking Trails | A network of scenic trails attracting outdoor enthusiasts from all over the world, perfect for exploring the Swiss Alps. | 5-Seenweg, Matterhorn Trail, Gornergrat hike, Alpine meadows, Nature photography spots |
Understanding Airbnb License Requirements & STR Laws in Zermatt (2025)
While Zermatt, Wallis, Switzerland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zermatt to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Zermatt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zermattbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vrony Apt by Hotel Walliserhof - Matterhorn view
Entire Place • 3 bedrooms
Chalet Turquino / Apartment Adlerhorst
Entire Place • 6 bedrooms
Zen Penthouse - Matterhorn view, 100m from lift
Entire Place • 3 bedrooms
Central cozy Penthouse roof terrace
Entire Place • 4 bedrooms
Chalet Talisman in Zermatt
Entire Place • 6 bedrooms
Vrony Apts by Hotel Walliserhof - Garden view
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zermatt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zermatt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gustavo - Interhome Group | 110 | $4,379,478 | 1718 | 4.32/5.0 |
| Bronagh | 26 | $1,957,407 | 491 | 4.49/5.0 |
| Zermatt Holidays | 34 | $1,763,805 | 497 | 3.90/5.0 |
| Patrick | 27 | $1,706,143 | 365 | 4.26/5.0 |
| John | 22 | $1,609,444 | 10945 | 4.76/5.0 |
| Alessandro | 12 | $1,411,958 | 241 | 4.87/5.0 |
| Oliver | 20 | $1,100,916 | 317 | 4.65/5.0 |
| Sabi & Esther | 14 | $726,784 | 2700 | 4.82/5.0 |
| Stuart | 14 | $717,457 | 502 | 4.25/5.0 |
| Oleg | 2 | $631,972 | 175 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zermatt.
Dive Deeper: Advanced Zermatt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zermatt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZermatt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zermatt
- The Zermatt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 734 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zermatt, Apartment/Condo properties are the most common (87.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 4.4%) offer potential for unique stay experiences.
Zermatt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zermatt
- The dominant room capacity in Zermatt is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Zermatt, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zermatt.
Zermatt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zermatt
- The most common guest capacity trend in Zermatt vacation rentals is listings accommodating 4 guests (27.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Zermatt STR market, accounting for 53.9% of listings.
- 28.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zermatt.
- On average, properties in Zermatt are equipped to host 4.1 guests.
Zermatt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zermatt
- The most common availability pattern in Zermatt falls within the 271-366 days range, representing 36.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zermatt (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zermatt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
148 listings
20.8% of total
2 Nights
44 listings
6.2% of total
3 Nights
48 listings
6.8% of total
4-6 Nights
209 listings
29.4% of total
7-29 Nights
39 listings
5.5% of total
30+ Nights
222 listings
31.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zermatt is 30+ Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.3%) caters to monthly stays (30+ nights) in Zermatt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.3% of Zermatt hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zermatt.
Zermatt Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
51 listings
7.3% of total
Super Strict 95 Days
1 listings
0.1% of total
Super Strict 60 Days
20 listings
2.9% of total
Super Strict 125 Days
1 listings
0.1% of total
Flexible
19 listings
2.7% of total
Moderate
90 listings
12.9% of total
Firm
258 listings
37.1% of total
Strict
256 listings
36.8% of total
Cancellation Policy Insights for Zermatt
- The prevailing Airbnb cancellation policy trend in Zermatt is Firm, used by 37.1% of listings.
- A majority (73.9%) of hosts in Zermatt utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.1% market standard in Zermatt.
- With 36.8% using Strict terms, this is a viable option in Zermatt, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Zermatt.
Zermatt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zermatt
- The overall average booking lead time for vacation rentals in Zermatt is 92 days.
- Guests book furthest in advance for stays during February (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 64 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (115 days avg.) sees the longest lead times, while Fall (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Zermatt.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Zermatt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zermatt (2025)
Amenity Prevalence
Amenity Insights for Zermatt
- Essential amenities in Zermatt that guests expect include: Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zermatt: Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zermatt to stay competitive.
Zermatt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zermatt
- The typical guest profile for Airbnb in Zermatt consists of predominantly international visitors (92%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United States (43%) and Switzerland (8.3%).
- Top languages spoken are English (53.2%) followed by Chinese (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Switzerland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zermatt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |